the executioner pro fly swatter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+831.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£8.35–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,825.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad£29K£29K/yr · 16K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, the executioner pro fly swatter is a £29K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
the executioner pro fly swatter market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £26K–£34K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- The Executioner97%
- KK'S GLAMS3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — +831.8% search growth over the last 90 days.Top the executioner pro fly swatter search terms
- executioner pro fly zapper7K/yr
- exterminator fly zapper3K/yr
- executioner fly zapper2K/yr
- the executioner pro fly swatter3K/yr
Top the executioner pro fly swatter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Executioner Pro Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.814.5★2,594 rev
The Executioner Fly Killer Mosquito Swatter Racket Wasp Bug Zapper Indoor Outdoor Over 50cm Long
The Executioner£18.854.5★10,612 rev
The Executioner Revenge Electric Bug Zapper Fly Swatter Wasp Mosquito Bug Insect Killer Single Layer Racket Efficient Zapping Indoor Outdoor Soft Touch Handle (The Executioner Revenge)
The Executioner£18.544.4★531 rev
The Executioner Coloured Mosquito Fly Wasp Bug Insect Swatter/Killer and Bug Zapper Racket Single Layer for Most Efficient Zapping Indoor Outdoor Long Handle (Blue)
The Executioner£18.084.5★191 rev
The Executioner UK Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.184.5★500 rev
Newest
by launch dateThe Executioner Coloured Mosquito Fly Wasp Bug Insect Swatter/Killer and Bug Zapper Racket Single Layer for Most Efficient Zapping Indoor Outdoor Long Handle (Blue)
The Executioner£18.08191 rev
KKS GLAMS Electric Fly Swatter Bug Zapper Battery Operated Flies killer Indoor & Outdoor Pest Control Mosquito and Insect Catcher Racket
KK'S GLAMS£8.352,523 rev
The Executioner Revenge Electric Bug Zapper Fly Swatter Wasp Mosquito Bug Insect Killer Single Layer Racket Efficient Zapping Indoor Outdoor Soft Touch Handle (The Executioner Revenge)
The Executioner£18.54531 rev
The Executioner UK Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.18500 rev
The Executioner Pro Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.812,594 rev
Trending
90-day click momentumThe Executioner Revenge Electric Bug Zapper Fly Swatter Wasp Mosquito Bug Insect Killer Single Layer Racket Efficient Zapping Indoor Outdoor Soft Touch Handle (The Executioner Revenge)
The Executioner£18.544.4★
The Executioner UK Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.184.5★
The Executioner Coloured Mosquito Fly Wasp Bug Insect Swatter/Killer and Bug Zapper Racket Single Layer for Most Efficient Zapping Indoor Outdoor Long Handle (Blue)
The Executioner£18.084.5★
The Executioner Pro Fly Zapper Mosquito Wasp Bug Insect Killer Swatter Electric Fly Zapper Racket Single Layer for Efficient Zapping Indoor Outdoor
The Executioner£19.814.5★
The Executioner Fly Killer Mosquito Swatter Racket Wasp Bug Zapper Indoor Outdoor Over 50cm Long
The Executioner£18.854.5★
What buyers say about the executioner pro fly swatter
What buyers praise and complain about, mined from review topics.What buyers love
“Great for bug control”
“Good strong executioner very effective”
“Excellent value”
“A well made zapper”
“Works like a charm”
“Easy to use”
“Uses 2 x AA batteries which last a long time”
“it is kind of surprising that it isn't dead from the get-go”
“safety mesh in the way”
“Good for flys”
What buyers complain about
“Doesn't do the job”
“most other flying bugs are in trouble”
“Broke 1st day of use”
“Cheap not worth the money”
“Battery compartment badly made”
“expensive for a poorly made product”
“Not strong enough”
“Whether mine is faulty or just a poor design product”
“worked well for about a month then it lost all electric charge”
“Turned up with most of the metal bars not seated correctly”
Top return reasons
Common questions
- Is the executioner pro fly swatter profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 6 tracked products. 90-day search growth is +831.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the the executioner pro fly swatter niche?
- 2 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the executioner pro fly swatter?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Durability. The return rate is 0.9%.
- What does it cost to enter the the executioner pro fly swatter niche?
- Listings span £8.35–£19.81; the average listing price is £17.14 (sweet spot $15–$100). The average incumbent carries 2,825 reviews — the moat a new listing must climb.