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The Executioner Pro Fly Swatter

Fail

The top 5 brands take 100% of clicks, so The Executioner Pro Fly Swatter is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£29K/yr16K searches / yr
90-day growth
+831.8%search demand this quarter
Competition
97%top-5 click share · 2 brands · 5 sellers

Flapen Score

The Executioner Pro Fly Swatter against its category

The dotted line is the Home & Garden average. Past it, The Executioner Pro Fly Swatter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Executioner Pro Fly Swatter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Executioner Pro Fly Swatter 16K times last year and spent an estimated £29K. All 2 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +831.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+831.8%
Conversion, latest week
10.8%
Market size, estimated
£29Ka year
Top search term
executioner pro fly zapper7K searches a year

02 · Price

A sale here is worth £17.14.

Listings sell for £17.14 on average, from £8.35 to £19.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.14 that is £2K to £4K a year per listing.

Average price
£17.14inside the $15 to $100 sweet spot
Price range
£8.35–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Plant Protection & Pest Control. It carries 2,825 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#90in Plant Protection & Pest Control
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,825per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top The Executioner Pro Fly Swatter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • The Executioner97%
  • KK'S GLAMS3%
  • Open — no brand owns it (0%)

Demand

The Executioner Pro Fly Swatter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 47.0× · 10 of 12 months tracked

Search terms

Top The Executioner Pro Fly Swatter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • executioner pro fly zapper7K/yr
  • exterminator fly zapper3K/yr
  • executioner fly zapper2K/yr
  • the executioner pro fly swatter3K/yr

Reviews and returns

What reviews say buyers love and hate about The Executioner Pro Fly Swatter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pest/Insect Control”
29%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Doesn't do the job”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common The Executioner Pro Fly Swatter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data