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Terro

Fail

The top 5 products take 100% of clicks, so Terro is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£47K/yr35K searches / yr
90-day growth
+241.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 81 sellers

Flapen Score

Terro against its category

The dotted line is the Home & Garden average. Past it, Terro is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Terro 35K times last year and spent an estimated £47K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +241.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+241.0%
Conversion, latest week
12.6%
Market size, estimated
£47Ka year
Top search term
terro liquid ant bait17K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £7.26 to £13.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £10.80 that is £8K to £11K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£7.26–£13.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Plant Protection & Pest Control. It carries 3,454 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Plant Protection & Pest Control
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,454per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

81

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Terro84%
  • NOPE!11%
  • Vitax Ltd5%

Demand

Terro search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Terro search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • terro liquid ant bait17K/yr
  • terro ant bait7K/yr
  • terro11K/yr

Reviews and returns

What reviews say buyers love and hate about Terro

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Pest/Insect Control”
51%of negative reviews mention “Pest/Insect Control”
0.1%of orders come back
“Didn't kill ants”
A buyer, on “Pest/Insect Control”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Terro questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data