- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £47K/yr35K searches / yr
- 90-day growth
- +241.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 81 sellers
Flapen Score
Terro against its category
The dotted line is the Home & Garden average. Past it, Terro is stronger. Inside it, weaker.
Market
The Terro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Terro 35K times last year and spent an estimated £47K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +241.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +241.0%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £47Ka year
- Top search term
- terro liquid ant bait17K searches a year
02 · Price
A sale here is worth £10.80.
Listings sell for £10.80 on average, from £7.26 to £13.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £10.80 that is £8K to £11K a year per listing.
- Average price
- £10.80under the $15 to $100 sweet spot
- Price range
- £7.26–£13.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Plant Protection & Pest Control. It carries 3,454 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Plant Protection & Pest Control
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,454per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Terro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Terro T360 Ant and Roach Bait Stations 1 Pack
- Price
- £13.46
- Rating
- 4.2/5
- Reviews
- 1,763
- Age
- 8y ago

NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
- Price
- £11.67
- Rating
- 3.8/5
- Reviews
- 7,062
- Age
- 5y ago

Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,537
- Age
- 9y ago
Trending
90-day click momentum
Terro T360 Ant and Roach Bait Stations 1 Pack
- Price
- £13.46
- Rating
- 4.2/5
- Reviews
- 1,763
- Age
- 8y ago

NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
- Price
- £11.67
- Rating
- 3.8/5
- Reviews
- 7,062
- Age
- 5y ago

Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,537
- Age
- 9y ago
Newest
by launch date
NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
- Price
- £11.67
- Rating
- 3.8/5
- Reviews
- 7,062
- Age
- 5y ago

Terro T360 Ant and Roach Bait Stations 1 Pack
- Price
- £13.46
- Rating
- 4.2/5
- Reviews
- 1,763
- Age
- 8y ago

Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,537
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Terro84%
- NOPE!11%
- Vitax Ltd5%
Demand
Terro search demand
Weekly searches over the year. Pick a range.
Search terms
Top Terro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- terro liquid ant bait17K/yr
- terro ant bait7K/yr
- terro11K/yr
Reviews and returns
What reviews say buyers love and hate about Terro
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't kill ants
Still got an ant problem
Not effective for my ant problem
Not effective
Did not work
Doesnt work as expected
Over priced
Little expensive,
Not worth the cost
Absolute rubbish
Poor quality
Rubbish
The ants seem repelled by the contents
Ant poison
I guess we have a very bad infestation which this product isn't up to handling
Love
No more ants
Got rid of the ants
Gets rid of ants quickly
Very effective product
Excellent product
No complaints
totally works as advertised
Does what it says
As described
Easy to use
Easy to use just snap off the nodules on the top
Works quickly and effectively
Worth every penny
Good price
Great value for money
Return
0.1% Return rate 3% Fixable by listing
Not effective
Did not work
Doesnt work as expected
Didn't kill ants
Still got an ant problem
Not effective for my ant problem
the contents has leaked
There is liquid inside that will spill out if on any kind of angle
Box sticky and leaking upon opening
Over priced
Little expensive,
Not worth the cost
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Terro questions
Answered from the same tracked data.









