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Terro

Fail

The top 5 products take 100% of clicks, so Terro is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£47K/yr35K searches / yr
90-day growth
+241.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 81 sellers

Flapen Score

Terro against its category

The dotted line is the Home & Garden average. Past it, Terro is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Terro 35K times last year and spent an estimated £47K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +241.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+241.0%
Conversion, latest week
12.6%
Market size, estimated
£47Ka year
Top search term
terro liquid ant bait17K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £7.26 to £13.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £10.80 that is £8K to £11K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£7.26–£13.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Plant Protection & Pest Control. It carries 3,454 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Plant Protection & Pest Control
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,454per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Terro84%
  • NOPE!11%
  • Vitax Ltd5%

Demand

Terro search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Terro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • terro liquid ant bait17K/yr
  • terro ant bait7K/yr
  • terro11K/yr

Reviews and returns

What reviews say buyers love and hate about Terro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control51%+2.94

Didn't kill ants

Still got an ant problem

Not effective for my ant problem

Functionality-Overall17%−0.56

Not effective

Did not work

Doesnt work as expected

Value For Money10%−0.17

Over priced

Little expensive,

Not worth the cost

Quality-Overall3%+0.65

Absolute rubbish

Poor quality

Rubbish

Contamination1%−0.03

The ants seem repelled by the contents

Ant poison

I guess we have a very bad infestation which this product isn't up to handling

Love

Pest/Insect Control49%+2.94

No more ants

Got rid of the ants

Gets rid of ants quickly

Quality-Overall14%+0.65

Very effective product

Excellent product

No complaints

Advertised Vs Actual Product8%+0.58

totally works as advertised

Does what it says

As described

Ease Of Use5%+0.28

Easy to use

Easy to use just snap off the nodules on the top

Works quickly and effectively

Value For Money5%−0.17

Worth every penny

Good price

Great value for money

Return

0.1% Return rate 3% Fixable by listing

Functionality-Overall29%█▁▁▃▃▃

Not effective

Did not work

Doesnt work as expected

Pest/Insect Control25%▁▁██▇▇

Didn't kill ants

Still got an ant problem

Not effective for my ant problem

Leak-Proof19%▁▁▃▄▇█

the contents has leaked

There is liquid inside that will spill out if on any kind of angle

Box sticky and leaking upon opening

Value For Money6%▁▁█▄▃▂

Over priced

Little expensive,

Not worth the cost

Defective Material/Parts4%▁▁█▄▄▂

FAQ

Common Terro questions

Answered from the same tracked data.