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Tent Carpet

Fail

Shoppers spend only $25K a year here, so Tent Carpet is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£25K/yr126K searches / yr
90-day growth
+207.2%search demand this quarter
Competition
71%top-5 click share · 13 brands · 19 sellers

Flapen Score

Tent Carpet against its category

The dotted line is the Home & Garden average. Past it, Tent Carpet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tent Carpet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tent Carpet 126K times last year and spent an estimated £25K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +207.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+207.2%
Conversion, latest week
1.0%
Market size, estimated
£25Ka year
Peak month
August19.7× the quietest month
Top search term
tent carpet73K searches a year

02 · Price

A sale here is worth £19.38.

Listings sell for £19.38 on average, from £5.72 to £50.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.38 that is £0 to £2K a year per listing.

Average price
£19.38inside the $15 to $100 sweet spot
Price range
£5.72–£50.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #19 within Barbecue & Outdoor Dining. It carries 1,357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
56%
Out of stock, average day
5.5%
Average rank
#19in Barbecue & Outdoor Dining
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,357per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tent Carpet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • trail outdoor leisure40%
  • GardenGloss21%
  • Armo Home10%
  • REDCAMP6%
  • Aptliton5%
  • Vango4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Tent Carpet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.7×

Search terms

Top Tent Carpet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tent carpet73K/yr
  • camping carpet19K/yr
  • tent rug8K/yr
  • tent carpet 3m x 3m8K/yr
  • camping carpet for tent7K/yr
  • camping rugs for tent floor5K/yr
  • tent carpet 2m x 3m5K/yr

Reviews and returns

What reviews say buyers love and hate about Tent Carpet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+1.60

Way bigger than I thought it'd be

Its tiny

I wish I'd bought a larger size

Quality-Overall9%−0.06

very sall and cheap looking

Such poor quality

feels and looks very cheap and lacks quality, size as stated and appears water resistance

Functionality-Overall6%−0.08

Did not work for me

Material Quality6%−0.03

Plastic sheet

Adhesion/Stickiness6%−0.06

Still gets a lot of things stuck to it even though the product description says it doesnt

Still sticks

Love

Size-Overall23%+1.60

Good size

It's very generous in size, looks lovely, and the quality is great

perfect size for a family / group of friends

Value For Money11%+1.21

Worth it

great value for money

Good value

Quality-Overall9%−0.06

Good quality

the quality is great

Good Quality looks like it will Last

Comfort-Overall8%

Comfortable

Felt comfortable underfoot

Very comfy feeling

Water Resistance7%+0.25

Waterproof and compact easy to carry

It is waterproof as advertised

Really big and water proof

Return

1.1% Return rate 51% Fixable by listing

Size-Overall28%▁█▂▂▃▄

Way bigger than I thought it'd be

Its tiny

I wish I'd bought a larger size

Material Quality14%▁▁▁█▃▇

Plastic sheet

Quality-Overall10%▁▁▁██▅

very sall and cheap looking

Such poor quality

feels and looks very cheap and lacks quality, size as stated and appears water resistance

Color8%▁▁█▄▃▂
Advertised Vs Actual Product7%▁▁█▂▁▃

The word 'carpet' is misleading

FAQ

Common Tent Carpet questions

Answered from the same tracked data.