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Tempur Pillows

Fail

The top 5 brands take 100% of clicks, so Tempur Pillows is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£185K/yr148K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
84%top-5 click share · 3 brands · 8 sellers

Flapen Score

Tempur Pillows against its category

The dotted line is the Home & Garden average. Past it, Tempur Pillows is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tempur Pillows market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tempur Pillows 148K times last year and spent an estimated £185K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.8%
Market size, estimated
£185Ka year
Peak month
November1.8× the quietest month
Top search term
tempur pillows83K searches a year

02 · Price

A sale here is worth £70.25.

Listings sell for £70.25 on average, from £18.92 to £108.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £70.25 that is £18K to £35K a year per listing.

Average price
£70.25inside the $15 to $100 sweet spot
Price range
£18.92–£108.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£18K–£35K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #129 within Home Textiles. It carries 1,545 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#129in Home Textiles
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,545per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tempur Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£74K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • TEMPUR95%
  • BedStory3%
  • Ecosafeter3%

Demand

Tempur Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tempur Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tempur pillows83K/yr
  • tempur pillow29K/yr
  • tempur14K/yr
  • tempur cloud pillow16K/yr
  • tempur pedic pillow3K/yr
  • tempur neck pillow3K/yr

Reviews and returns

What reviews say buyers love and hate about Tempur Pillows

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.15

I was so disappointed they are not standard size

Too big

Way too small

Comfort-Overall12%+0.25

pain my neck it not confortable i dont recomend did pillows

Unbelievably hard and uncomfortable to sleep on

Very uncomfortable

Hard Feel7%−0.14

Bad, not soft

Very soft, not firm

This pillow is very hard

Cushion6%+0.81

Had better tempur pillow

I honestly thought the pillows could be firmer

Lack of pillow case

Quality-Overall5%+0.35

Very cheaply made

The brand is not cheap

Very low quality

Love

Comfort-Overall19%+0.25

Extremely comfortable

Easy to adjust and very comfortable

the comfort is top-notch

Cushion12%+0.81

Nice and firm pillows

Comfy pillows

The foam is firm

Quality-Overall11%+0.35

Good quality

Quality constructed with good cover and stitching

well made

Foam9%+0.98

Really good pillow

Good quality pillows

Very nice pillows

Value For Money7%+0.60

definitely worth the price

Good Value

Excellent value

Return

3.4% Return rate 23% Fixable by listing

Comfort-Overall24%▇█▇▇▆█

pain my neck it not confortable i dont recomend did pillows

Unbelievably hard and uncomfortable to sleep on

Very uncomfortable

Size-Overall16%▆▆█▆▆▄

I was so disappointed they are not standard size

Too big

Way too small

Soft Feel10%▅▅▄▅█▇
Hard Feel10%█▄█▆▄▄

Bad, not soft

Very soft, not firm

This pillow is very hard

Cushion9%▄█▆▅▆▇

Had better tempur pillow

I honestly thought the pillows could be firmer

Lack of pillow case

FAQ

Common Tempur Pillows questions

Answered from the same tracked data.