tempur pillows
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£18.92–£108.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£70.25avg listing price — sweet spot $15–$100
Review moat
Okay1,545avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£185K£185K/yr · 148K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tempur pillows is a £185K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tempur pillows market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £211K–£281K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.7%
- Avg brand age
- 38 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- TEMPUR95%
- BedStory3%
- Ecosafeter3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top tempur pillows search terms
- tempur pillows83K/yr
- tempur pillow29K/yr
- tempur14K/yr
- tempur cloud pillow16K/yr
- tempur pedic pillow3K/yr
- tempur neck pillow3K/yr
Top tempur pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tempur Original Pillow - Medium Firmness Ergonomic Memory Foam Neck Support Pillow for Small/Medium Frames Side and Back Sleepers with Washable Cover (61 x 31 x 10/7 cm) Cream
TEMPUR£78.504.2★717 rev
TEMPUR Cloud Soft Pillow Size 74cm x 50cm Traditional Soft Support Body-Conforming Adapt material micro-cushions Adapts to head and neck shape providing complete comfort and support
TEMPUR£102.344.0★52 rev
TEMPUR Prima Medium Pillow 74cm x 50cm Featuring ReNew Material made from a blend of repurposed Material White
TEMPUR£55.883.8★54 rev
Tempur Comfort Pillow Original Traditional Soft Supportive Pillow - Memory Foam Material - Supports Head Neck Shoulder During Sleep (Size 74cm x 50cm) White
TEMPUR£97.753.9★73 rev
TEMPUR Original Ergonomic Pillow Size 61 x 31 x 11.5 or 8.5 cm Ergonomic Memory Foam Neck Support Pillow For Medium or Large Frames For Side and Back Sleepers with Washable Cover Large
TEMPUR£81.754.2★717 rev
Newest
by launch dateTEMPUR Prima Medium Pillow 74cm x 50cm Featuring ReNew Material made from a blend of repurposed Material White
TEMPUR£55.8854 rev
TEMPUR Ombracio Pillow 60cm x 50cm - Unique Huggable Star Shape Pillow Designed For Abdominal Sleepers. Made from NASA Recognised Memory Foam Material. Made in Denmark White
TEMPUR£108.068 rev
Tempur Comfort Pillow Original Traditional Soft Supportive Pillow - Memory Foam Material - Supports Head Neck Shoulder During Sleep (Size 74cm x 50cm) White
TEMPUR£97.7573 rev
TEMPUR Cloud Soft Pillow Size 74cm x 50cm Traditional Soft Support Body-Conforming Adapt material micro-cushions Adapts to head and neck shape providing complete comfort and support
TEMPUR£102.3452 rev
BedStory Pillows Pack of 2 - Shredded Memory Foam Pillow for Neck and Shoulder Pain Relief Hypoallergenic and Cooling Bed Pillow - 50x75 cm 1 Pair
BedStory£30.141,299 rev
Trending
90-day click momentumTEMPUR Cloud Soft Pillow Size 74cm x 50cm Traditional Soft Support Body-Conforming Adapt material micro-cushions Adapts to head and neck shape providing complete comfort and support
TEMPUR£102.344.0★
TEMPUR Original Travel Pillow Luxury Memory Foam Neck Support Cushion for Travelling Removable Washable Cover (25 x 31 x 10/7 cm)
TEMPUR£57.124.4★
TEMPUR Cloud Travel Pillow - 40x26cm Convenient Travel Size - Extra Soft Firmness - Made from NASA Recognised TEMPUR Material - Removable Washable Cover
TEMPUR£56.044.0★
TEMPUR Original Ergonomic Pillow Ergonomic Memory Foam Neck Support Pillow For Larger Frames For Side and Back Sleepers with Washable Cover Queen X-Large (61 x 31 x 13/10 cm) 1 unit
TEMPUR£86.304.2★
Tempur Original Pillow - Medium Firmness Ergonomic Memory Foam Neck Support Pillow for Small/Medium Frames Side and Back Sleepers with Washable Cover (61 x 31 x 10/7 cm) Cream
TEMPUR£78.504.2★
What buyers say about tempur pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Nice and firm pillows”
“Good quality”
“Really good pillow”
“definitely worth the price”
“having great sleep”
“Pillow is very soft”
“super supportive”
“Brilliant good firm pillow”
“As advertised”
What buyers complain about
“I was so disappointed they are not standard size”
“pain my neck it not confortable i dont recomend did pillows”
“Bad, not soft”
“Had better tempur pillow”
“Very cheaply made”
“it would be impossible to actually use it as”
“very expensive”
“Bulky”
“the toxic/chemical smell is so strong”
“Definitely false advertising”
Top return reasons
Common questions
- Is tempur pillows profitable to sell on Amazon United Kingdom?
- The niche generates £185K/yr across 11 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the tempur pillows niche?
- 3 brands and 8 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tempur pillows?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Hard Feel. The return rate is 3.4%.
- When does demand for tempur pillows peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the tempur pillows niche?
- Listings span £18.92–£108.06; the average listing price is £70.25 (sweet spot $15–$100). The average incumbent carries 1,545 reviews — the moat a new listing must climb.