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Tefal Ultimate Pure Steam Iron

Fail

The top 5 brands take 100% of clicks, so Tefal Ultimate Pure Steam Iron is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£58K/yr20K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
93%top-5 click share · 1 brands · 35 sellers

Flapen Score

Tefal Ultimate Pure Steam Iron against its category

The dotted line is the Home & Garden average. Past it, Tefal Ultimate Pure Steam Iron is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Ultimate Pure Steam Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Ultimate Pure Steam Iron 20K times last year and spent an estimated £58K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
3.7%
Market size, estimated
£58Ka year
Top search term
tefal ultimate pure steam iron15K searches a year

02 · Price

A sale here is worth £78.00.

Listings sell for £78.00 on average, from £44.80 to £102.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £78.00 that is £8K to £20K a year per listing.

Average price
£78.00inside the $15 to $100 sweet spot
Price range
£44.80–£102.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Irons, Steamers & Accessories. It carries 1,139 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#57in Irons, Steamers & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Tefal Ultimate Pure Steam Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Tefal100%
  • Open — no brand owns it (0%)

Demand

Tefal Ultimate Pure Steam Iron search demand

Weekly searches over the year. Pick a range.

500300Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Tefal Ultimate Pure Steam Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof33%

Leaks a lot of water

leaking

Leaks, drips, limescale dots

Weight Heavy20%−0.02

Really heavy

Also iron very heavy

Bit heavy

Value For Money6%+1.14

And for £70 I expect better

Really expensive as well

Not overly impressed with it especially as it was £80

Product Condition6%−0.08

The product wasn't new

I suspect was a returned warehouse item

Absolutely disgusted to have just received this item to find that it was not new

Quality-Overall5%+0.56

not the best in terms of quality or design -

Absolutely rubbish

Steam not the greatest

Love

Value For Money18%+1.14

WORTH EVERY PENNY

Value for money

Good value

Quality-Overall15%+0.56

good quality

Says the steam quality is good

No complaints

Ease Of Use10%+0.90

Really easy to use

Makes ironing quick and easy

Highly recommended love it makes the job easier

Efficiency6%+0.39

Does the job very well

Works really well

This works fine

Heating5%+0.37

easy to use heat levels perfect perfect size doing my chef whites

It heats up quickly

heating up quickly

Return

5.1% Return rate 7% Fixable by listing

Product Condition22%▅▇▇██▅

The product wasn't new

I suspect was a returned warehouse item

Absolutely disgusted to have just received this item to find that it was not new

Leak-Proof21%█▅▆▅▄▆

Leaks a lot of water

leaking

Leaks, drips, limescale dots

Weight Heavy11%█▁▅▅▃▆

Really heavy

Also iron very heavy

Bit heavy

Functionality-Overall9%▁▄▅▅█▅

theres a control on it that seems to have no function

The steam does not work

Heating5%▄█▃▇▃▄

FAQ

Common Tefal Ultimate Pure Steam Iron questions

Answered from the same tracked data.