Tefal Ultimate Pure Steam Iron
FailThe top 5 brands take 100% of clicks, so Tefal Ultimate Pure Steam Iron is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £58K/yr20K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 93%top-5 click share · 1 brands · 35 sellers
Flapen Score
Tefal Ultimate Pure Steam Iron against its category
The dotted line is the Home & Garden average. Past it, Tefal Ultimate Pure Steam Iron is stronger. Inside it, weaker.
Market
The Tefal Ultimate Pure Steam Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tefal Ultimate Pure Steam Iron 20K times last year and spent an estimated £58K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £58Ka year
- Top search term
- tefal ultimate pure steam iron15K searches a year
02 · Price
A sale here is worth £78.00.
Listings sell for £78.00 on average, from £44.80 to £102.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £78.00 that is £8K to £20K a year per listing.
- Average price
- £78.00inside the $15 to $100 sweet spot
- Price range
- £44.80–£102.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Irons, Steamers & Accessories. It carries 1,139 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Irons, Steamers & Accessories
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,139per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Tefal Ultimate Pure Steam Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tefal Ultimate Pure Steam Iron 3100W 280 g/min Steam Boost 60 g/min Continuous Steam 350ml Water Tank and Long Power Cord Durilium Non Stick Soleplate Anti Scale Anti Drip FV9843G0
- Price
- £87.88
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago

Tefal Ultimate Pure 3100W Steam Iron Airglide Soleplate Black/Bronze
- Price
- £102.03
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 5mo ago

Tefal Ultimate Pure Steam Iron 3000W 240 g/min Steam Boost 55g/min Continuous Steam 350ml Water Tank Durilium Non Stick Soleplate Anti Scale Anti Drip FV9830
- Price
- £69.06
- Rating
- 4.3/5
- Reviews
- 674
- Age
- 7y ago

Tefal Puregliss Steam Iron 3000W 280 g/min Steam Boost 50g/min Continuous Steam 270ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip FV8064G0
- Price
- £60.88
- Rating
- 4.1/5
- Reviews
- 161
- Age
- 3y ago

Tefal Ultimate Pure Steam Iron 3100W 260g/min Steam Boost 350ml Water Tank 3m Cord Non-Stick Durilium Soleplate Anti Scale Anti-drip Black and Rose Gold FV9845G0
- Price
- £82.22
- Rating
- 4.4/5
- Reviews
- 2,451
- Age
- 7y ago
Trending
90-day click momentum
Tefal Ultimate Pure 3100W Steam Iron Airglide Soleplate Black/Bronze
- Price
- £102.03
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 5mo ago

Tefal Ultimate Pure Steam Iron 3000W 240 g/min Steam Boost 55g/min Continuous Steam 350ml Water Tank Durilium Non Stick Soleplate Anti Scale Anti Drip FV9830
- Price
- £69.06
- Rating
- 4.3/5
- Reviews
- 674
- Age
- 7y ago

Tefal Puregliss Steam Iron 3000W 280 g/min Steam Boost 50g/min Continuous Steam 270ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip FV8064G0
- Price
- £60.88
- Rating
- 4.1/5
- Reviews
- 161
- Age
- 3y ago

Tefal Ultimate Pure FV9844 Steam Iron | 3200 W | Micro-Calc Filter | Durilium Airglide Autoclean Soleplate | Automatic Shutdown | 0.35 Liter | 31.6 x 15.1 x 16.3 cm | Black/ Blue
- Price
- £99.12
- Rating
- 4.3/5
- Reviews
- 2,646
- Age
- 7y ago

Tefal Ultimate Pure Steam Iron 3100W 280 g/min Steam Boost 60 g/min Continuous Steam 350ml Water Tank and Long Power Cord Durilium Non Stick Soleplate Anti Scale Anti Drip FV9843G0
- Price
- £87.88
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago
Newest
by launch date
Tefal Ultimate Pure 3100W Steam Iron Airglide Soleplate Black/Bronze
- Price
- £102.03
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 5mo ago

Tefal Ultimate Pure Steam Iron 3100W 280 g/min Steam Boost 60 g/min Continuous Steam 350ml Water Tank and Long Power Cord Durilium Non Stick Soleplate Anti Scale Anti Drip FV9843G0
- Price
- £87.88
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago

Tefal Puregliss Steam Iron 3000W 280 g/min Steam Boost 50g/min Continuous Steam 270ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip FV8064G0
- Price
- £60.88
- Rating
- 4.1/5
- Reviews
- 161
- Age
- 3y ago

Tefal Ultraglide Steam Iron 2800W 260g/min Steam Boost 50 g/min Continuous Steam 270ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV6848
- Price
- £44.80
- Rating
- 4.2/5
- Reviews
- 1,889
- Age
- 4y ago

Tefal Ultimate Pure FV9844 Steam Iron | 3200 W | Micro-Calc Filter | Durilium Airglide Autoclean Soleplate | Automatic Shutdown | 0.35 Liter | 31.6 x 15.1 x 16.3 cm | Black/ Blue
- Price
- £99.12
- Rating
- 4.3/5
- Reviews
- 2,646
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Tefal100%
- Open — no brand owns it (0%)
Demand
Tefal Ultimate Pure Steam Iron search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Tefal Ultimate Pure Steam Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaks a lot of water
leaking
Leaks, drips, limescale dots
Really heavy
Also iron very heavy
Bit heavy
And for £70 I expect better
Really expensive as well
Not overly impressed with it especially as it was £80
The product wasn't new
I suspect was a returned warehouse item
Absolutely disgusted to have just received this item to find that it was not new
not the best in terms of quality or design -
Absolutely rubbish
Steam not the greatest
Love
WORTH EVERY PENNY
Value for money
Good value
good quality
Says the steam quality is good
No complaints
Really easy to use
Makes ironing quick and easy
Highly recommended love it makes the job easier
Does the job very well
Works really well
This works fine
easy to use heat levels perfect perfect size doing my chef whites
It heats up quickly
heating up quickly
Return
5.1% Return rate 7% Fixable by listing
The product wasn't new
I suspect was a returned warehouse item
Absolutely disgusted to have just received this item to find that it was not new
Leaks a lot of water
leaking
Leaks, drips, limescale dots
Really heavy
Also iron very heavy
Bit heavy
theres a control on it that seems to have no function
The steam does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tefal Ultimate Pure Steam Iron questions
Answered from the same tracked data.









