Skip to content

Tefal Soup Maker

Fail

Demand is soft, at -65.1% this quarter, so Tefal Soup Maker is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£94K/yr23K searches / yr
90-day growth
-65.1%search demand this quarter
Competition
97%top-5 click share · 2 brands · 69 sellers

Flapen Score

Tefal Soup Maker against its category

The dotted line is the Home & Garden average. Past it, Tefal Soup Maker is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Soup Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Soup Maker 23K times last year and spent an estimated £94K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-65.1%
Conversion, latest week
6.3%
Market size, estimated
£94Ka year
Top search term
tefal soup maker20K searches a year

02 · Price

A sale here is worth £64.39.

Listings sell for £64.39 on average, from £33.72 to £99.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £64.39 that is £6K to £16K a year per listing.

Average price
£64.39inside the $15 to $100 sweet spot
Price range
£33.72–£99.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Small Kitchen Appliances. It carries 1,497 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#26in Small Kitchen Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,497per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Tefal Soup Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tefal97%
  • Daewoo3%

Demand

Tefal Soup Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Tefal Soup Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning10%+0.21

nightmare to clean

Really hard to clean not impressed

it made a massive mess

Instructions/User Manual/Troubleshooting7%−0.08

Instructions are a bit crap - lots of pictographic diagrams

Instructions a bit sparse

There are no instructions, no idea how to use it or clean it, hard to clean and pour, burnt my hand opening the top

Weight Heavy7%+0.19

It is quite bulky

its quite heavy

the glass jug is HEAVY

Durability6%−0.14

Broke after just a few uses

Broken

Died after 2 months

Cooking Experience4%+0.53

Sadly my experience of using this soup maker wasn't very good

Hit and miss as to whether the soup is fully cooked

Disappointing recipe book

Love

Ease Of Use17%+1.33

The controls are really easy to use

Easy to use

which is easy to do

Ease Of Cleaning14%+0.21

cleanup is straightforward

easy to clean

has a good cleaning mode

Mixing/Blending11%+0.93

The best blender ever

A fantastic powerful blender

The Blendforce itself is pretty good

Cooking Experience10%+0.53

you can download an app which has a huge range of recipes - very handy to allow you to make something a bit different

A strong, good quality kitchen tool

Its a genuinely versatile kitchen appliance that saves both time and effort

Quality-Overall7%

Quality blender

The build quality is exceptionally high

Top quality

Return

4.9% Return rate 21% Fixable by listing

Size-Overall17%▅▇█▄▁▃

It is quite bulky

For me only downside was it being a bit larger than expected for storage

Small

Weight Heavy15%▅█▆▆▆▆

It is quite bulky

its quite heavy

the glass jug is HEAVY

Functionality-Overall13%▄▄▁█▄▄

did not work

Heating9%▅▅█▄▁▁
Leak-Proof8%▇▁▆▇█▄

FAQ

Common Tefal Soup Maker questions

Answered from the same tracked data.