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Tefal Pressure Cooker

Fail

Demand is soft, at -42.7% this quarter, so Tefal Pressure Cooker is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£77K/yr57K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
68%top-5 click share · 6 brands · 69 sellers

Flapen Score

Tefal Pressure Cooker against its category

The dotted line is the Home & Garden average. Past it, Tefal Pressure Cooker is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Pressure Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Pressure Cooker 57K times last year and spent an estimated £77K. The top 5 brands take 98% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
1.8%
Market size, estimated
£77Ka year
Top search term
tefal pressure cooker31K searches a year

02 · Price

A sale here is worth £74.35.

Listings sell for £74.35 on average, from £27.37 to £163.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £74.35 that is £0 to £7K a year per listing.

Average price
£74.35inside the $15 to $100 sweet spot
Price range
£27.37–£163.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #26 within Cookware. It carries 4,443 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
19.5%
Average rank
#26in Cookware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,443per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Tefal Pressure Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

69

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Tefal82%
  • Midea6%
  • Tower4%
  • Instant Pot3%
  • Amazon Basics3%
  • TZS First Austria2%
  • Open — no brand owns it (0%)

Demand

Tefal Pressure Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9× · 10 of 12 months tracked

Search terms

Top Tefal Pressure Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal pressure cooker31K/yr
  • pressure cooker tefal18K/yr
  • tefal pressure cooker 6l5K/yr
  • tefal cooker3K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Pressure Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.12

it suddenly stopped working

Doesn't work properly

doesn't do the job

Durability10%−0.07

Brokennquickly

Very disappointing, stopped working after second use

it's not made to last

Size-Overall10%−0.06

Too small

Too narrow in diameter

Bigger then I thought

Ease Of Use9%+1.58

I did not use it as it looked not useful

which can be tricky

would have been impossible for me when using

Leak-Proof7%

It leaks - a pressure cooker that doesnt hold pressure

It leaks steam continously even on high pressure setting hence Doesn't cook food properly

leaks water all over the hob

Love

Quality-Overall20%

Excellent product

Built quality is solid

The build quality is solid

Ease Of Use18%+1.58

Easy to use

It makes your life pretty easier

Easy to cook easy to use

Cooking Experience10%+0.28

Great for pressure cooking

generally very happy with cooker

Cooks faster

Value For Money9%+0.79

Worth to buy

Good price

good value

Size-Overall5%−0.06

Good size

Good size for small family

The 5.7L size is perfect for meal prepping or feeding a family

Return

4.7% Return rate 52% Fixable by listing

Size-Overall40%▆█▇▇▆▇

Too small

Too narrow in diameter

Bigger then I thought

Functionality-Overall10%▆▅██▇▆

it suddenly stopped working

Doesn't work properly

doesn't do the job

Defective Material/Parts8%█▃▅▃▅▃
Leak-Proof5%▅▆█▆▅█

It leaks - a pressure cooker that doesnt hold pressure

It leaks steam continously even on high pressure setting hence Doesn't cook food properly

leaks water all over the hob

Quality-Overall5%█▄█▄▇▇

It is far less in quality

Not the best

Im extremely disappointed with the quality

FAQ

Common Tefal Pressure Cooker questions

Answered from the same tracked data.