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Tefal Iron

Maybe

The products selling today average only 4.2★. But the top 5 brands take 100% of clicks, so Tefal Iron is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£872K/yr227K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
47%top-5 click share · 2 brands · 437 sellers

Flapen Score

Tefal Iron against its category

The dotted line is the Home & Garden average. Past it, Tefal Iron is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Iron 227K times last year and spent an estimated £872K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
4.8%
Market size, estimated
£872Ka year
Peak month
October1.7× the quietest month
Top search term
tefal iron101K searches a year

02 · Price

A sale here is worth £79.71.

Listings sell for £79.71 on average, from £16.30 to £256.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £79.71 that is £20K to £40K a year per listing.

Average price
£79.71inside the $15 to $100 sweet spot
Price range
£16.30–£256.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£20K–£40K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Irons, Steamers & Accessories. It carries 2,486 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#34in Irons, Steamers & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,486per listing
Listings tracked
24

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tefal Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

437

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 97%

Open market

0%

  • Tefal96%
  • Russell Hobbs4%

Demand

Tefal Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Tefal Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal iron101K/yr
  • tefal steam iron64K/yr
  • iron tefal17K/yr
  • tefal irons steam14K/yr
  • tefal ultraglide steam iron8K/yr
  • steam iron tefal9K/yr
  • tefal express steam iron5K/yr
  • steam tefal iron5K/yr
  • tefal irons4K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy22%−0.12

Heavier than expected

Heavy in weight

heavier than I expected

Durability11%−0.17

Broke after a handful of uses

Broken after 2 months

Wont last

Leak-Proof9%

Leaks a lot of water

leaking

Leaked

Quality-Overall5%+0.93

Quality of the build is cheap

Not good quality

It is not a Tefal quality anymore

Product Condition5%−0.09

These look used

Product had been used

received used item

Love

Value For Money20%+1.60

Excellent value

Excellent value for money

Good for the money

Quality-Overall17%+0.93

Excellent product

The build quality is excellent

The usual excellent Tefal quality

Ease Of Use12%+0.85

It does the job easily

Easy to use

Easy to manage

Weight Light8%+0.51

Great not too heavy not too light

Lightweight

It is lightweight iron

Heating6%+0.20

good heat settings

Appears to work well, temperature and heat function seems good

Heats fast

Return

3.2% Return rate 3% Fixable by listing

Weight Heavy21%██▆▇██

Heavier than expected

Heavy in weight

heavier than I expected

Product Condition15%▇▇██▇▇

These look used

Product had been used

received used item

Functionality-Overall15%▇▆▇▇█▇

unfortunately doesnt work consistently

but that button doesnt seem to work either

Did not work

Heating12%▆▆▇▇█▇

Does not heat up

Takes long time to heat up

Sometimes it gets hot

Leak-Proof11%▇███▆█

Leaks a lot of water

leaking

Leaked

FAQ

Common Tefal Iron questions

Answered from the same tracked data.