tefal iron
Worth a lookShows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£79.71avg listing price — sweet spot $15–$100
Market size
Great£872K£872K/yr · 227K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,486.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay£16.30–£256.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tefal iron is a £872K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tefal iron market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £638K–£797K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
437
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 97%
Open market
0%
- Tefal96%
- Russell Hobbs4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top tefal iron search terms
- tefal iron101K/yr
- tefal steam iron64K/yr
- iron tefal17K/yr
- tefal irons steam14K/yr
- tefal ultraglide steam iron8K/yr
- steam iron tefal9K/yr
- tefal express steam iron5K/yr
- steam tefal iron5K/yr
- tefal irons4K/yr
Top tefal iron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefal Ultraglide Steam Iron 2800W 210 g/min Steam Boost 50 g/min Continuous Steam 250ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV5872
Tefal£31.974.2★1,889 rev
Tefal Ultraglide Steam Iron 2800W 260g/min Steam Boost 50 g/min Continuous Steam 270ml Water Tank Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV6848
Tefal£44.804.2★1,889 rev
Tefal Ultraglide Plus Steam Iron 2800W 230 g/min Steam Boost 50 g/min Continuous Steam Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV5879G2
Tefal£37.424.2★170 rev
Tefal Ultimate Pure Steam Iron 3100W 280 g/min Steam Boost 60 g/min Continuous Steam 350ml Water Tank and Long Power Cord Durilium Non Stick Soleplate Anti Scale Anti Drip FV9843G0
Tefal£87.884.2★116 rev
Tefal ProExpress Protect Steam Generator Iron 7.5 Bar Blue and White
Tefal£173.624.5★1,405 rev
Newest
by launch date
Tefal Express 2600W Steam Iron True Ceramic Soleplate Anti-Drip
Tefal£26.052 rev
Tefal Power Pro Compact 200 2400W Steam Generator Iron Anti-Calc
Tefal£65.0512 rev
Tefal Ultimate Pure 3100W Steam Iron Airglide Soleplate Black/Bronze
Tefal£102.0333 rev
Tefal Ultraglide Plus Steam Iron 2800W 230 g/min Steam Boost 50 g/min Continuous Steam Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV5879G2
Tefal£37.42170 rev
Tefal Ultimate Pure Steam Iron 3100W 280 g/min Steam Boost 60 g/min Continuous Steam 350ml Water Tank and Long Power Cord Durilium Non Stick Soleplate Anti Scale Anti Drip FV9843G0
Tefal£87.88116 rev
Trending
90-day click momentumTefal Power Pro Compact 200 2400W Steam Generator Iron Anti-Calc
Tefal£65.053.9★
Tefal Express 2600W Steam Iron True Ceramic Soleplate Anti-Drip
Tefal£26.053.0★
Tefal Ultimate Pure 3100W Steam Iron Airglide Soleplate Black/Bronze
Tefal£102.034.5★
Tefal Pro Express Protect Steam Generator Iron 7.5 Bar Burgundy/Black
Tefal£171.394.5★
Tefal Ultraglide Plus Steam Iron 2800W 230 g/min Steam Boost 50 g/min Continuous Steam Durilium Non Stick Soleplate Auto Off Anti Drip Anti Scale FV5879G2
Tefal£37.424.2★
What buyers say about tefal iron
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent product”
“It does the job easily”
“Great not too heavy not too light”
“good heat settings”
“It works just as advertised”
“It does the job”
“Strong steam”
“Aesthetically pleasing”
“Does not leak at all”
What buyers complain about
“Heavier than expected”
“Broke after a handful of uses”
“Leaks a lot of water”
“Quality of the build is cheap”
“These look used”
“Does not heat up”
“unfortunately doesnt work consistently”
“Far too long”
“it sometimes releases water”
“Not easy to handle”
Top return reasons
Common questions
- Is tefal iron profitable to sell on Amazon United Kingdom?
- The niche generates £872K/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tefal iron niche?
- 2 brands and 437 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tefal iron?
- Top complaints mined from reviews: Weight Heavy, Durability, Leak-Proof. The return rate is 3.2%.
- When does demand for tefal iron peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tefal iron niche?
- Listings span £16.30–£256.26; the average listing price is £79.71 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.