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Tefal Grill

Fail

The top 5 brands take 100% of clicks, so Tefal Grill is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£195K/yr77K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
96%top-5 click share · 2 brands · 38 sellers

Flapen Score

Tefal Grill against its category

The dotted line is the Home & Garden average. Past it, Tefal Grill is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Grill 77K times last year and spent an estimated £195K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
2.5%
Market size, estimated
£195Ka year
Top search term
tefal optigrill23K searches a year

02 · Price

A sale here is worth £102.71.

Listings sell for £102.71 on average, from £75.05 to £137.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At £102.71 that is £26K to £51K a year per listing.

Average price
£102.71above the $15 to $100 sweet spot
Price range
£75.05–£137.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
£26K–£51K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 1,010 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#53in Small Kitchen Appliances
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,010per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tefal Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£29K£59K£88K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Tefal98%
  • AMZCHEF2%
  • Open — no brand owns it (0%)

Demand

Tefal Grill search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tefal Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal optigrill23K/yr
  • tefal grill27K/yr
  • tefal grill optigrill10K/yr
  • tefal optigrill xl9K/yr
  • optigrill6K/yr
  • tefal grill optigrill xl2K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Grill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%

Also smaller cooking area than thought

This is huge

it's tiny

Ease Of Cleaning8%

But for meats cleaning has an ugly catch

Same time, for meats and steaks the cleaning becomes not so quick and not so pleasant :

Very 3asy to clean

Strength6%−0.08

Flimsy construction

Toasting6%−0.08

Rubbish, i couldnt believe my eyes, how da F. Tefal did this product👎🏼👎🏼this looks like worst fake toaster ever

Quality-Overall5%+1.67

why is such a low-quality component used in a product sold at this price

Poor quality

there is a significant issue with the build quality

Love

Quality-Overall22%+1.67

It is exceptionally well-made

Good quality

Great product

Cooking Experience14%+0.14

A fabulous piece of cooking kit

Overall it cooks well

it cooks quickly

Ease Of Cleaning9%

Easy to clean

easy-to-wipe plastic for the body

Surprised it still heats through foil/baking paper for minimal clean up

Ease Of Use8%+0.55

Great Results and Easy to Use

ease of controls

making it easier when i have been in work

Storage Capacity5%+0.40

Easy to store and variable temperatures

- Takes up a huge amount of counter/storage space

Return

4.7% Return rate 52% Fixable by listing

Size-Overall41%▃▄▄█▅▆

Also smaller cooking area than thought

This is huge

it's tiny

Functionality-Overall13%█▄▂▂▃▁
Heating7%█▇▅▁▆▂
Value For Money6%▁▁▄▄▄█
Product Condition3%▁▁▅▅█▃

FAQ

Common Tefal Grill questions

Answered from the same tracked data.