How competitive is the Tefal Grill niche on Amazon United Kingdom?

2 brands and 38 sellers compete in Tefal Grill on Amazon United Kingdom. The top 5 Tefal Grill products take 96% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Tefal Grill niche?

Tefal Grill sells for £102.71 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £75.05–£137.95. The average incumbent carries 1,010 reviews — the moat a new listing must climb.

Tefal Grill

brand-locked demand (top 5 brands take 100% of clicks) — Tefal Grill doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Tefal Grill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tefal Grill is a £195K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Tefal Grill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.5% over the last 90 days and 2.5% of searches end in a purchase.

£195K

revenue / yr

Units sold / yr1K

Search volume / yr+22.5%77K

Conversion rate2.5%

Avg price£102.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 38

Top-5 product click share96%

Open market0%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Tefal Grill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tefal Optigrill Plus XL Indoor Grill 9 Cooking Programs

Price: £112.08
Rating: 4.7/5
Reviews: 2,753
Age: 8y ago

Tefal Optigrill Plus Indoor Grill 6 Cooking Programs Stainless

Price: £92.85
Rating: 4.7/5
Reviews: 2,500
Age: 10y ago

Tefal Optigrill Elite Indoor Grill 12 Cooking Programs Digital

Price: £137.95
Rating: 4.6/5
Reviews: 719
Age: 7y ago

Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening

Price: £77.55
Rating: 4.4/5
Reviews: 126
Age: 1y ago

Tefal GC7178G1 OptiGrill+ Health Grill in Black Cooking

Price: £75.05
Rating: 4.7/5
Reviews: 4
Age: 1mo ago

Newest

by launch date

Tefal GC7178G1 OptiGrill+ Health Grill in Black Cooking

Price: £75.05
Rating: 4.7/5
Reviews: 4
Age: 1mo ago

Tefal SuperGrill 3-in-1 XL Indoor Grill 180 Degrees Opening

Price: £77.55
Rating: 4.4/5
Reviews: 126
Age: 1y ago

AMZCHEF 6-in-1 Health Grill & Griddle with 180 Adjustable Plates GrillBoost (280C) Indoor Grill Non-Stick Plates for Steaks & Panini and More 2000W Dishwasher Safe

Price: £108.39
Rating: 4.5/5
Reviews: 947
Age: 1y ago

Optigrill Tefal GC7P0810 Electric Grill

Price: £115.07
Rating: 4.5/5
Reviews: 24
Age: 1y ago

Tefal Optigrill Elite Indoor Grill 12 Cooking Programs Digital

Price: £137.95
Rating: 4.6/5
Reviews: 719
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Tefal98%
AMZCHEF2%
Open — no brand owns it (0%)

Tefal Grill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR2.5%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,010Avg BSR#53

Top Tefal Grill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tefal optigrill23K/yr +36.4%1.3% conv.
tefal grill27K/yr +0.8%1.4% conv.
tefal grill optigrill10K/yr +122.5%1.5% conv.
tefal optigrill xl9K/yr +10.3%1.9% conv.
optigrill6K/yr +7.5%1.5% conv.
tefal grill optigrill xl2K/yr -31.0%1.5% conv.

What reviews say buyers love and hate about Tefal Grill

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall22%

“It is exceptionally well-made”

Cooking Experience14%

“A fabulous piece of cooking kit”

Ease Of Cleaning9%

“Easy to clean”

Ease Of Use8%

“Great Results and Easy to Use”

Storage Capacity5%

“Easy to store and variable temperatures”

What buyers complain about

67% of reviews

Size-Overall22%

“Also smaller cooking area than thought”

Ease Of Cleaning8%

“But for meats cleaning has an ugly catch”

Strength6%

“Flimsy construction”

Toasting6%

“Rubbish, i couldnt believe my eyes, how da F. Tefal did this product👎🏼👎🏼this looks like worst fake toaster ever”

Quality-Overall5%

“why is such a low-quality component used in a product sold at this price”

Tefal Grill return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Functionality-Overall

13%

3Heating

4Value For Money

5Product Condition

Common Tefal Grill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tefal Grill 31/100 on Amazon United Kingdom — Skip it. The niche generates £195K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +22.5% over the last 90 days.

Tefal Grill buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Cleaning, Strength, the themes mined from the niche's reviews. Its return rate is 4.7%.