Skip to content

Tefal Deep Fat Fryer

Fail

The top 5 brands take 100% of clicks, so Tefal Deep Fat Fryer is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£77K/yr42K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
80%top-5 click share · 3 brands · 191 sellers

Flapen Score

Tefal Deep Fat Fryer against its category

The dotted line is the Home & Garden average. Past it, Tefal Deep Fat Fryer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Deep Fat Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Deep Fat Fryer 42K times last year and spent an estimated £77K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.8%
Market size, estimated
£77Ka year
Peak month
December2.9× the quietest month
Top search term
tefal deep fat fryer25K searches a year

02 · Price

A sale here is worth £66.39.

Listings sell for £66.39 on average, from £28.97 to £113.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £66.39 that is £7K to £17K a year per listing.

Average price
£66.39inside the $15 to $100 sweet spot
Price range
£28.97–£113.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Small Kitchen Appliances. It carries 2,932 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#56in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,932per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tefal Deep Fat Fryer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

191

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Tefal95%
  • Swan3%
  • Russell Hobbs2%
  • Open — no brand owns it (0%)

Demand

Tefal Deep Fat Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tefal Deep Fat Fryer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tefal deep fat fryer25K/yr
  • tefal fryer6K/yr
  • tefal deep fryer5K/yr
  • deep fat fryer tefal3K/yr
  • tefal oleoclean pro deep fryer3K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Deep Fat Fryer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Frying Quality”
11%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tefal Deep Fat Fryer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data