Tefal Deep Fat Fryer
FailThe top 5 brands take 100% of clicks, so Tefal Deep Fat Fryer is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £77K/yr42K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 80%top-5 click share · 3 brands · 191 sellers
Flapen Score
Tefal Deep Fat Fryer against its category
The dotted line is the Home & Garden average. Past it, Tefal Deep Fat Fryer is stronger. Inside it, weaker.
Market
The Tefal Deep Fat Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tefal Deep Fat Fryer 42K times last year and spent an estimated £77K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £77Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- tefal deep fat fryer25K searches a year
02 · Price
A sale here is worth £66.39.
Listings sell for £66.39 on average, from £28.97 to £113.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £66.39 that is £7K to £17K a year per listing.
- Average price
- £66.39inside the $15 to $100 sweet spot
- Price range
- £28.97–£113.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Small Kitchen Appliances. It carries 2,932 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Small Kitchen Appliances
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,932per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Tefal Deep Fat Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tefal Oleoclean Pro Deep Fat Fryer 3.5L Oil 1.2kg Food 2300W
- Price
- £86.61
- Rating
- 4.5/5
- Reviews
- 4,207
- Age
- 10y ago
Tefal Oleoclean Compact Deep Fat Fryer 2L Oil 0.8kg Food 1600W
- Price
- £69.04
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 8y ago
Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040
- Price
- £47.64
- Rating
- 4.5/5
- Reviews
- 2,092
- Age
- 10y ago
Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black
- Price
- £42.11
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago
Tefal Uno FF203840 Deep Fat Fryer Black 1 Kg 4 Portions
- Price
- £43.56
- Rating
- 4.3/5
- Reviews
- 1,105
- Age
- 6y ago
Trending
90-day click momentum
Tefal Uno FF2031 Single Deep Fryer White
- Price
- £70.39
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5y ago
Swan 2.5 Litre Deep Fat Fryer with Viewing Window Easy Clean Adjustable temperature control 1800 W White SD6080N
- Price
- £29.25
- Rating
- 4.4/5
- Reviews
- 16,382
- Age
- 10y ago
Tefal Clear Duo 3.5L Fryer Less Smoke and Odor XL Anti-Fog Viewing Window Dishwasher Safe Parts Adjustable Temperature 30 Minute Timer Safe Large Capacity FR600D10
- Price
- £87.22
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago
Tefal Oleoclean Compact Deep Fat Fryer 2L Oil 0.8kg Food 1600W
- Price
- £69.04
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 8y ago
Tefal One Filtra - deep fryers (Single Anthracite White)
- Price
- £82.19
- Rating
- 4.4/5
- Reviews
- 4,955
- Age
- 13y ago
Newest
by launch dateTefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black
- Price
- £42.11
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago
Tefal Oleoclean Pro Deep Fryer 3.5L FR8058G0
- Price
- £95.81
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago
Tefal Clear Duo 3.5L Fryer Less Smoke and Odor XL Anti-Fog Viewing Window Dishwasher Safe Parts Adjustable Temperature 30 Minute Timer Safe Large Capacity FR600D10
- Price
- £87.22
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago
Tefal Oleoclean Pro Deep Fat Fryer FR804140 3.5L Food Semi commercial
- Price
- £113.85
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 3y ago
Tefal Uno FF2031 Single Deep Fryer White
- Price
- £70.39
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
191
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Tefal95%
- Swan3%
- Russell Hobbs2%
- Open — no brand owns it (0%)
Demand
Tefal Deep Fat Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Tefal Deep Fat Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tefal deep fat fryer25K/yr
- tefal fryer6K/yr
- tefal deep fryer5K/yr
- deep fat fryer tefal3K/yr
- tefal oleoclean pro deep fryer3K/yr
Reviews and returns
What reviews say buyers love and hate about Tefal Deep Fat Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Its HUGE
Also a lot smaller than expected
beyond cleaning
- Very hard to keep clean
Awful to clean
Broken
Had just over a month
This does NOT last
also slow to heat up
No longer heats up
Doesnt heat up
Leaking issue
it leaks oil
Randomly started to leak
Love
Fantastic fryer
The best fryer we ever had
Brilliant fryer
Chips quality is nice
Excellent quality
Excellent frier very well made
Great value
Worth buying
very reasonable price
Easy cleaning
Easy to drain and clean
Clean and clear for the job
Good size
I like the size
Size perfect for family or single person
Return
3.4% Return rate 36% Fixable by listing
Not fit for purpose
Its HUGE
Also a lot smaller than expected
also slow to heat up
No longer heats up
Doesnt heat up
Leaking issue
it leaks oil
Randomly started to leak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tefal Deep Fat Fryer questions
Answered from the same tracked data.