Is tefal deep fat fryer profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (32/100).

How competitive is the tefal deep fat fryer niche?

3 brands and 191 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tefal deep fat fryer?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 3.4%.

When does demand for tefal deep fat fryer peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the tefal deep fat fryer niche?

Listings span £28.97–£113.85; the average listing price is £66.39 (sweet spot $15–$100). The average incumbent carries 2,932 reviews — the moat a new listing must climb.

tefal deep fat fryer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£66.39

avg listing price — sweet spot $15–$100

Price range

Great£28.97–£113.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,931.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£77K

£77K/yr · 42K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, tefal deep fat fryer is a £77K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tefal deep fat fryer market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: £83K–£100K; units × avg price
Conversion rate: 2.8%
Avg BSR: #56
Page quality: 0%
Prime: 83%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

191

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Tefal95%
Swan3%
Russell Hobbs2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -22.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top tefal deep fat fryer search terms

tefal deep fat fryer25K/yr -23.8%3.5% conv.
tefal fryer6K/yr -24.0%2.9% conv.
tefal deep fryer5K/yr -31.7%2.2% conv.
deep fat fryer tefal3K/yr -13.0%3.4% conv.
tefal oleoclean pro deep fryer3K/yr +32.6%6.5% conv.

All search terms

Top tefal deep fat fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Oleoclean Pro Deep Fat Fryer 3.5L Oil 1.2kg Food 2300W

Tefal£86.614.5★4,207 rev

Tefal Oleoclean Compact Deep Fat Fryer 2L Oil 0.8kg Food 1600W

Tefal£69.044.5★1,736 rev

Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040

Tefal£47.644.5★2,092 rev

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black

Tefal£42.114.4★109 rev

Tefal Uno FF203840 Deep Fat Fryer Black 1 Kg 4 Portions

Tefal£43.564.3★1,105 rev

Newest

by launch date

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black

Tefal£42.11109 rev

11mo ago

Tefal Oleoclean Pro Deep Fryer 3.5L FR8058G0

Tefal£95.8121 rev

1y ago

Tefal Clear Duo 3.5L Fryer Less Smoke and Odor XL Anti-Fog Viewing Window Dishwasher Safe Parts Adjustable Temperature 30 Minute Timer Safe Large Capacity FR600D10

Tefal£87.22218 rev

2y ago

Tefal Oleoclean Pro Deep Fat Fryer FR804140 3.5L Food Semi commercial

Tefal£113.85121 rev

3y ago

Tefal Uno FF2031 Single Deep Fryer White

Tefal£70.3933 rev

5y ago

What buyers say about tefal deep fat fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality24%

“Fantastic fryer”

Quality-Overall13%

“Chips quality is nice”

Value For Money9%

“Great value”

Ease Of Cleaning6%

“Easy cleaning”

Size-Overall6%

“Good size”

Cooking Experience6%

“cooked through perfectly”

Heating4%

“heats up quickly”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“it does the job”

Filtration3%

“The oil drain filter works well”

What buyers complain about

Size-Overall11%

“Not fit for purpose”

Ease Of Cleaning10%

“beyond cleaning”

Durability9%

“Broken”

Heating7%

“also slow to heat up”

Leak-Proof7%

“Leaking issue”

Quality-Overall5%

“Rubbish quality”

Design-Overall4%

“Design fault”

Value For Money4%

“a very poor design that should be vastly better at this price point”

Oily/Greasy3%

“when you drop the basket it only goes half way down into the oil”

Thickness3%

“not very deep”

Top return reasons

Size-Overall28%

Functionality-Overall14%

Heating12%

Mechanism Issues6%

Leak-Proof3%

Quality-Overall3%

Handle Quality3%