How competitive is the Tefal Deep Fat Fryer niche on Amazon United Kingdom?

3 brands and 191 sellers compete in Tefal Deep Fat Fryer on Amazon United Kingdom. The top 5 Tefal Deep Fat Fryer products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tefal Deep Fat Fryer?

Tefal Deep Fat Fryer buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Cleaning, Durability, the themes mined from the niche's reviews. Its return rate is 3.4%.

What does it cost to enter the Tefal Deep Fat Fryer niche?

Tefal Deep Fat Fryer sells for £66.39 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £28.97–£113.85. The average incumbent carries 2,932 reviews — the moat a new listing must climb.

Tefal Deep Fat Fryer

brand-locked demand (top 5 brands take 100% of clicks) — Tefal Deep Fat Fryer doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Tefal Deep Fat Fryer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tefal Deep Fat Fryer is a £77K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Tefal Deep Fat Fryer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 2.8% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr2K

Search volume / yr-22.7%42K

Conversion rate2.8%

Avg price£66.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 191

Top-5 product click share80%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Tefal Deep Fat Fryer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tefal Oleoclean Pro Deep Fat Fryer 3.5L Oil 1.2kg Food 2300W

Price: £86.61
Rating: 4.5/5
Reviews: 4,207
Age: 10y ago

Tefal Oleoclean Compact Deep Fat Fryer 2L Oil 0.8kg Food 1600W

Price: £69.04
Rating: 4.5/5
Reviews: 1,736
Age: 8y ago

Tefal Easy Pro Deep Fryer 3L Oil Capacity 1.2kg of Food 4 Portions 2100W Semi Professional Compact Design Cool Zone Technology Easy Cleaning Stainless Steel - FR333040

Price: £47.64
Rating: 4.5/5
Reviews: 2,092
Age: 10y ago

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black

Price: £42.11
Rating: 4.4/5
Reviews: 109
Age: 11mo ago

Tefal Uno FF203840 Deep Fat Fryer Black 1 Kg 4 Portions

Price: £43.56
Rating: 4.3/5
Reviews: 1,105
Age: 6y ago

Newest

by launch date

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black

Price: £42.11
Rating: 4.4/5
Reviews: 109
Age: 11mo ago

Tefal Oleoclean Pro Deep Fryer 3.5L FR8058G0

Price: £95.81
Rating: 4.2/5
Reviews: 21
Age: 1y ago

Tefal Clear Duo 3.5L Fryer Less Smoke and Odor XL Anti-Fog Viewing Window Dishwasher Safe Parts Adjustable Temperature 30 Minute Timer Safe Large Capacity FR600D10

Price: £87.22
Rating: 4.3/5
Reviews: 218
Age: 2y ago

Tefal Oleoclean Pro Deep Fat Fryer FR804140 3.5L Food Semi commercial

Price: £113.85
Rating: 4.4/5
Reviews: 121
Age: 3y ago

Tefal Uno FF2031 Single Deep Fryer White

Price: £70.39
Rating: 4.4/5
Reviews: 33
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

191

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Tefal95%
Swan3%
Russell Hobbs2%
Open — no brand owns it (0%)

Tefal Deep Fat Fryer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR2.8%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,932Avg BSR#56

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Tefal Deep Fat Fryer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tefal deep fat fryer25K/yr -23.8%3.5% conv.
tefal fryer6K/yr -24.0%2.9% conv.
tefal deep fryer5K/yr -31.7%2.2% conv.
deep fat fryer tefal3K/yr -13.0%3.4% conv.
tefal oleoclean pro deep fryer3K/yr +32.6%6.5% conv.

What reviews say buyers love and hate about Tefal Deep Fat Fryer

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Frying Quality24%

“Fantastic fryer”

Quality-Overall13%

“Chips quality is nice”

Value For Money9%

“Great value”

Ease Of Cleaning6%

“Easy cleaning”

Size-Overall6%

“Good size”

What buyers complain about

65% of reviews

Size-Overall11%

“Not fit for purpose”

Ease Of Cleaning10%

“beyond cleaning”

Durability9%

“Broken”

Heating7%

“also slow to heat up”

Leak-Proof7%

“Leaking issue”

Tefal Deep Fat Fryer return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Functionality-Overall

14%

3Heating

12%

4Mechanism Issues

5Leak-Proof

Common Tefal Deep Fat Fryer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tefal Deep Fat Fryer 32/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.