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Tefal Air Fryer Liners

Fail

Demand is soft, at -38.0% this quarter, so Tefal Air Fryer Liners is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£28K/yr45K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
50%top-5 click share · 19 brands · 24 sellers

Flapen Score

Tefal Air Fryer Liners against its category

The dotted line is the Home & Garden average. Past it, Tefal Air Fryer Liners is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Air Fryer Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Air Fryer Liners 45K times last year and spent an estimated £28K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
7.1%
Market size, estimated
£28Ka year
Peak month
January3.3× the quietest month
Top search term
tefal air fryer liners17K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £3.35 to £22.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.81 that is £881 to £2K a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£3.35–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£881–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #241 within Bakeware. It carries 2,089 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
28.1%
Average rank
#241in Bakeware
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Tefal Air Fryer Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

34%

  • BYKITCHEN22%
  • Xaarmonex11%
  • Szyeequoo9%
  • SEQIAS9%
  • BREEZO8%
  • Kunoli7%

Demand

Tefal Air Fryer Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Tefal Air Fryer Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal air fryer liners17K/yr
  • tefal air fryer accessories12K/yr
  • air fryer liners tefal3K/yr
  • lakeland air fryer accessories3K/yr
  • tefal airfryer accessories1K/yr
  • tefal easy fry and grill accessories2K/yr
  • air fryer accessories tefal1K/yr
  • tefal dual air fryer accessories1K/yr
  • tefal easy fry accessories2K/yr
  • tefal air fryer silicone liner2K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Air Fryer Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.14

I picked wrong size

Bit Big

Very small

Thickness9%−0.09

they are too deep

Bit flimsy and thin

Not thick enough to stop folding in

Cooking Experience6%−0.08

for some reason stops some items from cooking properly

obtain even cooking of any food

Too flimsy, the edges fold over the food and I end up pulling them out and putting in the bin along with several expletives

Thin4%−0.03

quite thin

Thin, poor quality

Strength3%−0.02

Far too flimsy

Their flimsy because their so thin

Flimsy and not worth the cost

Love

Size-Overall17%−0.14

The size is the exact fit

Fit perfectly

fits as expected

Frying Quality15%+1.40

I am pleased with these im new to air fryers

Absolutely perfect for Air Fryers

Just right for Tefal Easy Fry

Quality-Overall14%+0.90

Lovely good quality set

Excellent product

The trays are good quality

Value For Money14%+1.06

Excellent value

Great purchase for the money

Great value

Ease Of Cleaning12%+0.68

easy to wash

Easy cleaning

Quick clean up

Return

0.6% Return rate 88% Fixable by listing

Size-Overall84%▇▇█▇▇█

I picked wrong size

Bit Big

Very small

Quality-Overall3%█▄▃▄▅▂

Very poor quality

Not the best of quality

Compatibility-Overall2%▄▂▆▃▄█
Functionality-Overall1%▁▅▃█▃▁
Advertised Vs Actual Product1%█▅█▅▃▁

look absolutely nothing like the photos so its false advertising

Sadly not in description, not one listing that does on Amazon, full stop, so it was fingers crossed

Would score this zero as it IS NOT SUITABLE or AS DESCRIBED

FAQ

Common Tefal Air Fryer Liners questions

Answered from the same tracked data.