tefal actifry
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£81.50avg listing price — sweet spot $15–$100
Review moat
Good1,060.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad£6.21–£370.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 116K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tefal actifry is a £62K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tefal actifry market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £82K–£102K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 52%
- Out of stock
- 35.0%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
229
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
60%
Top 20: 90%
Open market
12%
- Tefal69%
- SEB9%
- Reliapart3%
- First4spares3%
- KEPLIN2%
- FIND A SPARE2%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top tefal actifry search terms
- tefal actifry41K/yr
- tefal actifry original22K/yr
- actifry26K/yr
- tefal actifry fryer12K/yr
- actifry air fryer12K/yr
- actifry tefal4K/yr
Top tefal actifry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefal Rapid Multi Cooker & Air Fryer Auto Stirring Tech 14 Programmes including Steam Grill Roast Risotto Slow Cook Crispy Multi Layer Cooking 6L Capacity Black MY7408G1
Tefal£86.083.9★119 rev
Tefal - Actifry Extra Black FZ7228 Healthy Air Fryer 1.2 kg Capacity for up to 6 People Low Oil Odourless 300 Recipes
Tefal£163.374.4★1,015 rev
Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
Tefal£67.724.4★49 rev
SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
SEB£111.224.7★195 rev
Tefal ActiFry Genius XL YV9708 2-in-1 Hot Air Fryer | 1500 Watts | Capacity: 1.7 kg | 9 Automatic Programs | 2-in-1 Technology | Black
Tefal£280.654.4★1,564 rev
Newest
by launch date
Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
Tefal£45.721,098 rev
Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black
Tefal£42.11109 rev
Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
Reliapart£9.9632 rev
Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Coal Grey
Tefal£44.28135 rev
Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
Tefal£67.7249 rev
Trending
90-day click momentumSEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
SEB£111.224.7★
Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
Tefal£45.724.5★
Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
Reliapart£9.964.4★
Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
Tefal£67.724.4★
Klarstein VitAir Turbo Hot Air Fryer - Deep Fryer Air Fryers for Healthy Cooking Oil-Free Frying Air Fryer Oven w/Infrared Heating 1400W 9L Easy-to-Clean Non-Stick Coating White/Green
KLARSTEIN£95.634.4★
What buyers say about tefal actifry
What buyers praise and complain about, mined from review topics.What buyers love
“best fryer I've ever had”
“Money well spent”
“It is very VERY easy to work with”
“Excellent Product”
“Good fit”
“cooks very well”
“Easy to keep clean”
“As expected”
“Very efficient”
“Very clear instructions”
What buyers complain about
“Broke in 2 weeks”
“I was more disappointed by the build quality of the fryer”
“Instructions were pretty rubbish”
“Too big”
“Not working at all”
“not lots of buttons to press”
“cooking stuff at different times was tedious”
“Not worth the money feels cheap”
“Over complicated use interface”
“Not what it seems”
Top return reasons
Common questions
- Is tefal actifry profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the tefal actifry niche?
- 15 brands and 229 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in tefal actifry?
- Top complaints mined from reviews: Durability, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.4%.
- When does demand for tefal actifry peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tefal actifry niche?
- Listings span £6.21–£370.60; the average listing price is £81.50 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.