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Tefal Actifry

Fail

Buyers convert on only 0.7% of searches, so Tefal Actifry is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£62K/yr116K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 229 sellers

Flapen Score

Tefal Actifry against its category

The dotted line is the Home & Garden average. Past it, Tefal Actifry is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Actifry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Actifry 116K times last year and spent an estimated £62K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.7%
Market size, estimated
£62Ka year
Peak month
November1.7× the quietest month
Top search term
tefal actifry41K searches a year

02 · Price

A sale here is worth £81.50.

Listings sell for £81.50 on average, from £6.21 to £370.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £81.50 that is £8K to £20K a year per listing.

Average price
£81.50inside the $15 to $100 sweet spot
Price range
£6.21–£370.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #147 within Small Kitchen Appliances. It carries 1,060 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
62%
Out of stock, average day
35.0%
Average rank
#147in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,060per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tefal Actifry products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

229

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 90%

Open market

12%

  • Tefal69%
  • SEB9%
  • Reliapart3%
  • First4spares3%
  • KEPLIN2%
  • FIND A SPARE2%
  • Open — no brand owns it (9 brands, 12%)

Demand

Tefal Actifry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Tefal Actifry search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tefal actifry41K/yr
  • tefal actifry original22K/yr
  • actifry26K/yr
  • tefal actifry fryer12K/yr
  • actifry air fryer12K/yr
  • actifry tefal4K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Actifry

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Frying Quality”
29%of negative reviews mention “Durability”
1.4%of orders come back
“Broke in 2 weeks”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tefal Actifry questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data