Tefal Actifry
FailBuyers convert on only 0.7% of searches, so Tefal Actifry is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £62K/yr116K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 229 sellers
Flapen Score
Tefal Actifry against its category
The dotted line is the Home & Garden average. Past it, Tefal Actifry is stronger. Inside it, weaker.
Market
The Tefal Actifry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tefal Actifry 116K times last year and spent an estimated £62K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £62Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- tefal actifry41K searches a year
02 · Price
A sale here is worth £81.50.
Listings sell for £81.50 on average, from £6.21 to £370.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £81.50 that is £8K to £20K a year per listing.
- Average price
- £81.50inside the $15 to $100 sweet spot
- Price range
- £6.21–£370.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #147 within Small Kitchen Appliances. It carries 1,060 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 62%
- Out of stock, average day
- 35.0%
- Average rank
- #147in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,060per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tefal Actifry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tefal Rapid Multi Cooker & Air Fryer Auto Stirring Tech 14 Programmes including Steam Grill Roast Risotto Slow Cook Crispy Multi Layer Cooking 6L Capacity Black MY7408G1
- Price
- £86.08
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 1y ago

Tefal - Actifry Extra Black FZ7228 Healthy Air Fryer 1.2 kg Capacity for up to 6 People Low Oil Odourless 300 Recipes
- Price
- £163.37
- Rating
- 4.4/5
- Reviews
- 1,015
- Age
- 6y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
- Price
- £111.22
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 3y ago

Tefal ActiFry Genius XL YV9708 2-in-1 Hot Air Fryer | 1500 Watts | Capacity: 1.7 kg | 9 Automatic Programs | 2-in-1 Technology | Black
- Price
- £280.65
- Rating
- 4.4/5
- Reviews
- 1,564
- Age
- 6y ago
Trending
90-day click momentum
SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
- Price
- £111.22
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 3y ago

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
- Price
- £45.72
- Rating
- 4.5/5
- Reviews
- 1,098
- Age
- 7mo ago

Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Klarstein VitAir Turbo Hot Air Fryer - Deep Fryer Air Fryers for Healthy Cooking Oil-Free Frying Air Fryer Oven w/Infrared Heating 1400W 9L Easy-to-Clean Non-Stick Coating White/Green
- Price
- £95.63
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 9y ago
Newest
by launch date
Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
- Price
- £45.72
- Rating
- 4.5/5
- Reviews
- 1,098
- Age
- 7mo ago

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black
- Price
- £42.11
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago

Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Coal Grey
- Price
- £44.28
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
229
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
60%
Top 20: 90%
Open market
12%
- Tefal69%
- SEB9%
- Reliapart3%
- First4spares3%
- KEPLIN2%
- FIND A SPARE2%
- Open — no brand owns it (9 brands, 12%)
Demand
Tefal Actifry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Tefal Actifry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tefal actifry41K/yr
- tefal actifry original22K/yr
- actifry26K/yr
- tefal actifry fryer12K/yr
- actifry air fryer12K/yr
- actifry tefal4K/yr
Reviews and returns
What reviews say buyers love and hate about Tefal Actifry
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke in 2 weeks
Broken
it clearly does not last
I was more disappointed by the build quality of the fryer
Poor quality-stopped working after little use
Bad quality
Instructions were pretty rubbish
No instructions in English
No English instructions
Too big
Quite small
slightly shorter
Not working at all
it just didnt function
doesn't respond too well
Love
best fryer I've ever had
excellent fryer good size
Perfect fryer
Money well spent
Excellent Value
Fantastic price
It is very VERY easy to work with
Ease of use
Easy to operate
Excellent Product
Tefal Quality At It's Best
Very good quality good heat
Good fit
perfect size for my family
it fitted securely
Return
1.4% Return rate 53% Fixable by listing
Too big
Quite small
slightly shorter
Not working at all
it just didnt function
doesn't respond too well
Broke in 2 weeks
Broken
it clearly does not last
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tefal Actifry questions
Answered from the same tracked data.









