How competitive is the Tefal Actifry niche on Amazon United Kingdom?

15 brands and 229 sellers compete in Tefal Actifry on Amazon United Kingdom. The top 5 Tefal Actifry products take 60% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Tefal Actifry?

Tefal Actifry buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Tefal Actifry niche?

Tefal Actifry sells for £81.50 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.21–£370.60. The average incumbent carries 1,060 reviews — the moat a new listing must climb.

Tefal Actifry

weak search conversion (0.7%) — Tefal Actifry doesn't clear our bar today.

Signals High Price Out of Stock

Flapen Score

Skip it

This niche Category average

Is Tefal Actifry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tefal Actifry is a £62K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.

Tefal Actifry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.2% over the last 90 days and 0.7% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr1K

Search volume / yr-16.2%116K

Conversion rate0.7%

Avg price£81.50

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers15 · 229

Top-5 product click share60%

Open market14%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Top Tefal Actifry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tefal Rapid Multi Cooker & Air Fryer Auto Stirring Tech 14 Programmes including Steam Grill Roast Risotto Slow Cook Crispy Multi Layer Cooking 6L Capacity Black MY7408G1

Price: £86.08
Rating: 3.9/5
Reviews: 119
Age: 1y ago

Tefal - Actifry Extra Black FZ7228 Healthy Air Fryer 1.2 kg Capacity for up to 6 People Low Oil Odourless 300 Recipes

Price: £163.37
Rating: 4.4/5
Reviews: 1,015
Age: 6y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1

Price: £67.72
Rating: 4.4/5
Reviews: 49
Age: 1y ago

SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W

Price: £111.22
Rating: 4.7/5
Reviews: 195
Age: 3y ago

Tefal ActiFry Genius XL YV9708 2-in-1 Hot Air Fryer | 1500 Watts | Capacity: 1.7 kg | 9 Automatic Programs | 2-in-1 Technology | Black

Price: £280.65
Rating: 4.4/5
Reviews: 1,564
Age: 6y ago

Newest

by launch date

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus

Price: £45.72
Rating: 4.5/5
Reviews: 1,098
Age: 7mo ago

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black

Price: £42.11
Rating: 4.4/5
Reviews: 109
Age: 11mo ago

Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release

Price: £9.96
Rating: 4.4/5
Reviews: 32
Age: 1y ago

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Coal Grey

Price: £44.28
Rating: 4.6/5
Reviews: 135
Age: 1y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1

Price: £67.72
Rating: 4.4/5
Reviews: 49
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

229

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 90%

Open market

12%

Tefal69%
SEB9%
Reliapart3%
First4spares3%
KEPLIN2%
FIND A SPARE2%
Open — no brand owns it (9 brands, 12%)

Tefal Actifry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR0.7%Products29Brands15Top 5 Brands86%OOS Rate35.0%Rating4.4★Reviews1,060Avg BSR#147

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Tefal Actifry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tefal actifry41K/yr -15.0%0.4% conv.
tefal actifry original22K/yr -9.0%0.6% conv.
actifry26K/yr -33.9%0.3% conv.
tefal actifry fryer12K/yr +15.2%0.3% conv.
actifry air fryer12K/yr -25.7%0.4% conv.
actifry tefal4K/yr +14.0%0.2% conv.

What reviews say buyers love and hate about Tefal Actifry

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Frying Quality24%

“best fryer I've ever had”

Value For Money16%

“Money well spent”

Ease Of Use12%

“It is very VERY easy to work with”

Quality-Overall9%

“Excellent Product”

Size-Overall6%

“Good fit”

What buyers complain about

67% of reviews

Durability29%

“Broke in 2 weeks”

Quality-Overall10%

“I was more disappointed by the build quality of the fryer”

Instructions/User Manual/Troubleshooting7%

“Instructions were pretty rubbish”

Size-Overall5%

“Too big”

Functionality-Overall4%

“Not working at all”

Tefal Actifry return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Functionality-Overall

19%

3Durability

4Heating

5Color

Common Tefal Actifry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tefal Actifry 37/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.