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Tefal Actifry

Fail

Buyers convert on only 0.7% of searches, so Tefal Actifry is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£62K/yr116K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 229 sellers

Flapen Score

Tefal Actifry against its category

The dotted line is the Home & Garden average. Past it, Tefal Actifry is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tefal Actifry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tefal Actifry 116K times last year and spent an estimated £62K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.7%
Market size, estimated
£62Ka year
Peak month
November1.7× the quietest month
Top search term
tefal actifry41K searches a year

02 · Price

A sale here is worth £81.50.

Listings sell for £81.50 on average, from £6.21 to £370.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £81.50 that is £8K to £20K a year per listing.

Average price
£81.50inside the $15 to $100 sweet spot
Price range
£6.21–£370.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #147 within Small Kitchen Appliances. It carries 1,060 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
62%
Out of stock, average day
35.0%
Average rank
#147in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,060per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tefal Actifry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

229

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 90%

Open market

12%

  • Tefal69%
  • SEB9%
  • Reliapart3%
  • First4spares3%
  • KEPLIN2%
  • FIND A SPARE2%
  • Open — no brand owns it (9 brands, 12%)

Demand

Tefal Actifry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Tefal Actifry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal actifry41K/yr
  • tefal actifry original22K/yr
  • actifry26K/yr
  • tefal actifry fryer12K/yr
  • actifry air fryer12K/yr
  • actifry tefal4K/yr

Reviews and returns

What reviews say buyers love and hate about Tefal Actifry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.27

Broke in 2 weeks

Broken

it clearly does not last

Quality-Overall10%−0.05

I was more disappointed by the build quality of the fryer

Poor quality-stopped working after little use

Bad quality

Instructions/User Manual/Troubleshooting7%−0.03

Instructions were pretty rubbish

No instructions in English

No English instructions

Size-Overall5%+0.14

Too big

Quite small

slightly shorter

Functionality-Overall4%−0.04

Not working at all

it just didnt function

doesn't respond too well

Love

Frying Quality24%+1.66

best fryer I've ever had

excellent fryer good size

Perfect fryer

Value For Money16%+1.18

Money well spent

Excellent Value

Fantastic price

Ease Of Use12%+0.86

It is very VERY easy to work with

Ease of use

Easy to operate

Quality-Overall9%−0.05

Excellent Product

Tefal Quality At It's Best

Very good quality good heat

Size-Overall6%+0.14

Good fit

perfect size for my family

it fitted securely

Return

1.4% Return rate 53% Fixable by listing

Size-Overall37%██▇█▅▇

Too big

Quite small

slightly shorter

Functionality-Overall19%▇▇█▆▇▇

Not working at all

it just didnt function

doesn't respond too well

Durability5%▂▃▃▁█▄

Broke in 2 weeks

Broken

it clearly does not last

Heating4%█▄▄▅▆▄
Color3%▇▅▂█▃▄

FAQ

Common Tefal Actifry questions

Answered from the same tracked data.