Tefal Actifry
FailBuyers convert on only 0.7% of searches, so Tefal Actifry is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £62K/yr116K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 229 sellers
Flapen Score
Tefal Actifry against its category
The dotted line is the Home & Garden average. Past it, Tefal Actifry is stronger. Inside it, weaker.
Market
The Tefal Actifry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tefal Actifry 116K times last year and spent an estimated £62K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £62Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- tefal actifry41K searches a year
02 · Price
A sale here is worth £81.50.
Listings sell for £81.50 on average, from £6.21 to £370.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £81.50 that is £8K to £20K a year per listing.
- Average price
- £81.50inside the $15 to $100 sweet spot
- Price range
- £6.21–£370.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #147 within Small Kitchen Appliances. It carries 1,060 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 62%
- Out of stock, average day
- 35.0%
- Average rank
- #147in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,060per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tefal Actifry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Rapid Multi Cooker & Air Fryer Auto Stirring Tech 14 Programmes including Steam Grill Roast Risotto Slow Cook Crispy Multi Layer Cooking 6L Capacity Black MY7408G1
- Price
- £86.08
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 1y ago

Tefal - Actifry Extra Black FZ7228 Healthy Air Fryer 1.2 kg Capacity for up to 6 People Low Oil Odourless 300 Recipes
- Price
- £163.37
- Rating
- 4.4/5
- Reviews
- 1,015
- Age
- 6y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
- Price
- £111.22
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 3y ago

Tefal ActiFry Genius XL YV9708 2-in-1 Hot Air Fryer | 1500 Watts | Capacity: 1.7 kg | 9 Automatic Programs | 2-in-1 Technology | Black
- Price
- £280.65
- Rating
- 4.4/5
- Reviews
- 1,564
- Age
- 6y ago
Trending
estimated 90-day click momentum
SEB Actifry Genius Hot air fryer Single Black White Stand-alone 1350 W
- Price
- £111.22
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 3y ago

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
- Price
- £45.72
- Rating
- 4.5/5
- Reviews
- 1,098
- Age
- 7mo ago

Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Klarstein VitAir Turbo Hot Air Fryer - Deep Fryer Air Fryers for Healthy Cooking Oil-Free Frying Air Fryer Oven w/Infrared Heating 1400W 9L Easy-to-Clean Non-Stick Coating White/Green
- Price
- £95.63
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 9y ago
Newest
by launch date
Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Eucalyptus
- Price
- £45.72
- Rating
- 4.5/5
- Reviews
- 1,098
- Age
- 7mo ago

Tefal Vision Fry Deep Fat Fryer 3L Oil 1.2kg Food 2100W Black
- Price
- £42.11
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 11mo ago

Reliapart Genuine Handle for Tefal Actifry FZ7 GH8 Series Fryers Compatible with FZ7108 FZ7408 FZ7508 GH8408 Green Button Basket Release
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Tefal Easy Fry Max 5L Air Fryer 10 Auto Programs Digital Coal Grey
- Price
- £44.28
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago

Tefal Multicook & Fry air fryer and Multicooker 12 Programs Crispy Results Multi-Layer Cooking 6 L Capacity Hippo Iron MY730BG1
- Price
- £67.72
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
229
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 90%
Open market
12%
- Tefal69%
- SEB9%
- Reliapart3%
- First4spares3%
- KEPLIN2%
- FIND A SPARE2%
- Open — no brand owns it (9 brands, 12%)
Demand
Tefal Actifry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Tefal Actifry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tefal actifry41K/yr
- tefal actifry original22K/yr
- actifry26K/yr
- tefal actifry fryer12K/yr
- actifry air fryer12K/yr
- actifry tefal4K/yr
Reviews and returns
What reviews say buyers love and hate about Tefal Actifry
We read the reviews and the return reasons for every product selling here.
“Broke in 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tefal Actifry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









