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Teddy Fleece Fitted Sheet

Fail

Demand is soft, at -67.5% this quarter, so Teddy Fleece Fitted Sheet is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£34K/yr198K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
79%top-5 click share · 5 brands · 8 sellers

Flapen Score

Teddy Fleece Fitted Sheet against its category

The dotted line is the Home & Garden average. Past it, Teddy Fleece Fitted Sheet is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teddy Fleece Fitted Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teddy Fleece Fitted Sheet 198K times last year and spent an estimated £34K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Peak month
November16.2× the quietest month
Top search term
teddy fleece fitted sheet61K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £6.59 to £10.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.35 that is £2K to £4K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£6.59–£10.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #153 within Home Textiles. It carries 8,381 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
15.4%
Average rank
#153in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,381per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Teddy Fleece Fitted Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brentfords66%
  • Olivia Rocco25%
  • NIGHTZONE4%
  • John Aird3%
  • HOMES-LINEN2%

Demand

Teddy Fleece Fitted Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Teddy Fleece Fitted Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy fleece fitted sheet61K/yr
  • fleece fitted sheet14K/yr
  • teddy bear fitted sheet12K/yr
  • fleece fitted sheet double14K/yr
  • fluffy bed sheets7K/yr
  • teddy fitted sheet8K/yr
  • teddy fitted sheet double8K/yr
  • fleece bed sheet9K/yr
  • fleece fitted sheet king size8K/yr
  • teddy fleece fitted sheet double9K/yr

Reviews and returns

What reviews say buyers love and hate about Teddy Fleece Fitted Sheet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.18

Poor quality cane with two holes in

also feels very cheap

Not good quality

Size-Overall18%−0.06

Does not fit double bed

Doesn't fit properly

barely fits

Thin10%−0.08

I thought it was thin material

Thickness10%−0.08

Not deep enough

it is quite thin

Very thin teddy bedding

Value For Money8%−0.04

For the price not worth returning

still do not represent value for money

Love

Warmth24%+2.10

Love these keep you so warm

Very Warm

Very soft nd warm

Comfort-Overall18%+1.63

comfortable

Comfortable and cosy sleep

Nice bedding

Soft Feel13%

Teddy soft sheet

The material remained soft

Feels soft

Quality-Overall11%−0.18

well made

The fitted sheet is well made

Good quality

Size-Overall10%−0.06

Great fit

Nice and fluffy fits perfect

Fitted sheet

Return

0.2% Return rate 46% Fixable by listing

Size-Overall28%▅▄▄▂▁█

Does not fit double bed

Doesn't fit properly

barely fits

Quality-Overall21%▃▃▆▅█▃

Poor quality cane with two holes in

also feels very cheap

Not good quality

Color16%▁█▁▇▁▃

Much darker grey than shown

the colour is more like purple of the grey so is not what I expected

Material Quality11%▄█▄▄▁▁
Thin8%▆▄▅█▁▁

I thought it was thin material

FAQ

Common Teddy Fleece Fitted Sheet questions

Answered from the same tracked data.