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Teddy Bear Bedding

Fail

Demand is soft, at -77.8% this quarter, so Teddy Bear Bedding is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£70K/yr805K searches / yr
90-day growth
-77.8%search demand this quarter
Competition
38%top-5 click share · 23 brands · 36 sellers

Flapen Score

Teddy Bear Bedding against its category

The dotted line is the Home & Garden average. Past it, Teddy Bear Bedding is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teddy Bear Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teddy Bear Bedding 805K times last year and spent an estimated £70K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 805K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
805K
Growth, 90 days vs prior 90
-77.8%
Conversion, latest week
0.6%
Market size, estimated
£70Ka year
Peak month
November34.1× the quietest month
Top search term
teddy fleece duvet set217K searches a year

02 · Price

A sale here is worth £14.54.

Listings sell for £14.54 on average, from £5.48 to £35.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.54 that is £1K to £4K a year per listing.

Average price
£14.54under the $15 to $100 sweet spot
Price range
£5.48–£35.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #746 within Home Textiles. It carries 3,410 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
43%
Out of stock, average day
14.4%
Average rank
#746in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,410per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Teddy Bear Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

36

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

38%

Top 20: 71%

Open market

24%

  • Brentfords39%
  • Sleepdown10%
  • Olivia Rocco10%
  • HOMES-LINEN8%
  • NIGHTZONE5%
  • John Aird4%

Demand

Teddy Bear Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 34.1×

Search terms

Top Teddy Bear Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy fleece duvet set217K/yr
  • fluffy bedding88K/yr
  • teddy bear bedding78K/yr
  • fleece bedding74K/yr
  • teddy bedding33K/yr
  • fleece duvet cover double38K/yr
  • fluffy duvet cover sets14K/yr
  • fleece duvet cover26K/yr
  • teddy bedding double15K/yr
  • fluffy duvet cover22K/yr

Reviews and returns

What reviews say buyers love and hate about Teddy Bear Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.08

Awful quality

Not great quality compared to all of my other teddy fleece duvet sets

also feels very cheap

Thickness13%−0.07

Not as thick as pictured

Not I thick as Id of thought

Thinner than expected

Size-Overall7%−0.02

Does not fit double bed

Doesn't fit properly

barely fits

Touch/Button Controls7%−0.04

Awful buttons just keep coming undone

Button holes small

the buttons were too small for button holes

Stitch/Finish/Polish6%−0.05

Terrible quality stitching

V poor stitching

stitching comes undone

Love

Warmth23%+1.10

Like a warm cozy hug

Very Warm

keeps me warm

Soft Feel16%

Feels soft

Soft and fluffy

Soft bedding

Comfort-Overall13%+1.29

Very comfortable

Comfortable and cosy sleep

They are so warm and comfy and they look beautiful on the beds

Value For Money12%+0.70

Excellent value for money

Excellent price

Excellent value for money

Quality-Overall8%−0.08

well made

Lovely bedding, very impressed with the quality

Excellent quality

Return

0.3% Return rate 43% Fixable by listing

Quality-Overall25%▆██▅█▃

Awful quality

Not great quality compared to all of my other teddy fleece duvet sets

also feels very cheap

Size-Overall19%▆▄▅▃▅█

Does not fit double bed

Doesn't fit properly

barely fits

Material Quality15%█▆▅▆▆▄
Color15%▃▅▃█▃▃
Thin7%█▆▄▆▁▇

Thin material

I thought it was thin material

FAQ

Common Teddy Bear Bedding questions

Answered from the same tracked data.