Ted Lasso
FailBuyers convert on only 0.3% of searches, so Ted Lasso is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £19K/yr466K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 58 sellers
Flapen Score
Ted Lasso against its category
The dotted line is the Home & Garden average. Past it, Ted Lasso is stronger. Inside it, weaker.
Market
The Ted Lasso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ted Lasso 466K times last year and spent an estimated £19K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £19Ka year
- Peak month
- January4.3× the quietest month
- Top search term
- ted lasso448K searches a year
02 · Price
A sale here is worth £12.30.
Listings sell for £12.30 on average, from £5.69 to £22.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.30 that is £0 to £1K a year per listing.
- Average price
- £12.30under the $15 to $100 sweet spot
- Price range
- £5.69–£22.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #4,796 within Artwork. It carries 834 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 70%
- Out of stock, average day
- 5.8%
- Average rank
- #4,796in Artwork
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 834per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Ted Lasso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Open Road Brands Ted Lasso Believe Metal Sign - Small Ted Lasso Sign for Man Cave Office or Bedroom Gold/Blue
- Price
- £13.47
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 3y ago

Funko Pop! TV: Ted Lasso - Ted Lasso - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £13.48
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 1y ago

PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL
- Price
- £18.40
- Rating
- 4.1/5
- Reviews
- 1,644
- Age
- 5y ago

CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

FUNKO GAMES Ted Lasso Party Game - Ages 10+ - 2-6 Players - 20 Minutes Playing Time - With Android and IOs App -Family Games for Teens and Adults Board Game
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 3y ago
Trending
90-day click momentum
CELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3mo ago

PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL
- Price
- £18.40
- Rating
- 4.1/5
- Reviews
- 1,644
- Age
- 5y ago

CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

GHYUGR Mens Short Sleeve Polo Shirts Giraffe Contrasting Colors Golf Tennis T-Shirt Navy L
- Price
- £18.81
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 7y ago

J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L
- Price
- £13.89
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 1y ago
Newest
by launch date
CELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)
- Price
- £15.10
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3mo ago

Ted Lasso Magnet Set Set of 4 Fridge Magnets with TV Show Quotes & Characters Official Merchandise for Home Office & Gifts
- Price
- £8.66
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 11mo ago

Ted Lasso Believe Limited Edition Pin Badge Official Enamel Lapel Pin Inspired by Hit TV Series Motivational Collectible for Fans TV Lovers & Gift Buyers
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L
- Price
- £13.89
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
58
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
29%
- Open Road Brands23%
- Funko18%
- CELESTIX10%
- PARKLEES8%
- FUNKO GAMES6%
- Pyramid International6%
Demand
Ted Lasso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about Ted Lasso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
at 50mm it's big
difficult to take off
around 3mm thick
- Acrylic finish feels a bit basic and plasticky
- The print of the Believe sign could be a little more true to the show version
Love
They fit great
It measures 50x29mm so is quite a big size for a pin badge and it really stands out as a combination of its size, vivid colours and design
The sizing is exactly as described
Fun and simple to understand
If youre a fan of the show youll enjoy the game
Great fun
Well made item
seems to be of good quality
Lovely material
+ Fair price for a small gift or stocking filler
The price at £9.99 is great if you're buying as part of a present or as a stocking filler
in my opinion it's worth it
Return
2.5% Return rate 72% Fixable by listing
at 50mm it's big
- Acrylic finish feels a bit basic and plasticky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ted Lasso questions
Answered from the same tracked data.









