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Ted Lasso

weak search conversion (0.3%) — Ted Lasso doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 5Growth 49Conversion 4Competition 47Returns 61Price range 44Avg price 53Brand share 67Review moat 67Quality gap 24
This niche Category average

Is Ted Lasso profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ted Lasso is a £19K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 39/100.

Ted Lasso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.2% over the last 90 days and 0.3% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr+19.2%466K
Conversion rate0.3%
Avg price£12.30

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers15 · 58
Top-5 product click share57%
Open market35%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement60%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews834

Top Ted Lasso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

58

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

29%

  • Open Road Brands23%
  • Funko18%
  • CELESTIX10%
  • PARKLEES8%
  • FUNKO GAMES6%
  • Pyramid International6%

Ted Lasso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume466KCVR0.3%Products20Brands15Top 5 Brands65%OOS Rate5.8%Rating4.6★Reviews834Avg BSR#4,796
45K35KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 4.3×

What reviews say buyers love and hate about Ted Lasso

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Size-Overall24%

They fit great

Fun/Entertainment Experience14%

Fun and simple to understand

Quality-Overall12%

Well made item

Material Quality9%

Lovely material

Value For Money8%

+ Fair price for a small gift or stocking filler

What buyers complain about

56% of reviews
Size-Overall33%

at 50mm it's big

Ease Of Use7%

difficult to take off

Thickness7%

around 3mm thick

Material Quality5%

- Acrylic finish feels a bit basic and plasticky

Print Quality5%

- The print of the Believe sign could be a little more true to the show version

Ted Lasso return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Material Quality
13%
3Quality-Overall
11%
4Waist Fit
5%
5Chest Fit
5%

Common Ted Lasso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ted Lasso 39/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +19.2% over the last 90 days.
Search demand for Ted Lasso on Amazon United Kingdom peaks in Jan–Feb–Apr, where the busiest month runs 4.3× the quietest.