ted lasso
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good834.15avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.69–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£19K£19K/yr · 466K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ted lasso is a £19K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ted lasso market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £15K–£18K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,796
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 60%
- Out of stock
- 5.8%
- Avg brand age
- 35 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
58
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
29%
- Open Road Brands23%
- Funko18%
- CELESTIX10%
- PARKLEES8%
- FUNKO GAMES6%
- Pyramid International6%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +19.2% search growth over the last 90 days.Peak months: Jan, Feb, Apr · busiest ÷ quietest = 4.3×
Top ted lasso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Open Road Brands Ted Lasso Believe Metal Sign - Small Ted Lasso Sign for Man Cave Office or Bedroom Gold/Blue
Open Road Brands£13.474.6★332 rev
Funko Pop! TV: Ted Lasso - Ted Lasso - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko£13.484.8★94 rev
PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL
PARKLEES£18.404.1★1,644 rev
CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
CELESTIX£15.274.4★25 rev
FUNKO GAMES Ted Lasso Party Game - Ages 10+ - 2-6 Players - 20 Minutes Playing Time - With Android and IOs App -Family Games for Teens and Adults Board Game
FUNKO GAMES£7.424.4★331 rev
Newest
by launch date
CELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)
CELESTIX£15.109 rev
Ted Lasso Magnet Set Set of 4 Fridge Magnets with TV Show Quotes & Characters Official Merchandise for Home Office & Gifts
FaNaTtik£8.664 rev
Ted Lasso Believe Limited Edition Pin Badge Official Enamel Lapel Pin Inspired by Hit TV Series Motivational Collectible for Fans TV Lovers & Gift Buyers
FaNaTtik£9.154 rev
CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
CELESTIX£15.2725 rev
J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L
J.VER£13.89705 rev
Trending
90-day click momentumCELESTIX Mens Thong- Ultra Soft Nylon T-Back G-String for Comfort & Support Sexy Low Rise Underwear Black/Pink/Red 3 Pcs(M)
CELESTIX£15.103.7★
PARKLEES Mens Casual Urban Stylish Slim Fit Short Sleeve Button Up Dress Shirt with Pocket ZLSC15 Teal XL
PARKLEES£18.404.1★
CELESTIX 3 Pcs Mens Cotton Thong G-String Ultimate Lightweight Low Rise Breathable Comfort Underwear Black/Blue/Red (M)
CELESTIX£15.274.4★
GHYUGR Mens Short Sleeve Polo Shirts Giraffe Contrasting Colors Golf Tennis T-Shirt Navy L
GHYUGR£18.814.2★
J.VER Mens Blue Shirts Short Sleeve Shirt Regular Fit Non Iron Button Down Oxford Smart Casual Business Office Work Cotton Summer Dress Shirt L
J.VER£13.894.4★
What buyers say about ted lasso
What buyers praise and complain about, mined from review topics.What buyers love
“They fit great”
“Fun and simple to understand”
“Well made item”
“Lovely material”
“+ Fair price for a small gift or stocking filler”
“Fun and simple to understand”
“Top notch sign that has a nice thickness, so isn't too thin and bendy”
“The print and colors look great”
“+ Iconic designs that look great if you are a fan of Richmond”
“The magnets stay on the fridge well and are hard-wearing”
What buyers complain about
“at 50mm it's big”
“difficult to take off”
“around 3mm thick”
“- Acrylic finish feels a bit basic and plasticky”
“- The print of the Believe sign could be a little more true to the show version”
Top return reasons
Common questions
- Is ted lasso profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the ted lasso niche?
- 15 brands and 58 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in ted lasso?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 2.5%.
- When does demand for ted lasso peak?
- Demand peaks in Jan–Feb–Apr; the busiest month runs 4.3× the quietest.
- What does it cost to enter the ted lasso niche?
- Listings span £5.69–£22.43; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.