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Ted Lasso

Fail

Buyers convert on only 0.3% of searches, so Ted Lasso is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£19K/yr466K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
57%top-5 click share · 15 brands · 58 sellers

Flapen Score

Ted Lasso against its category

The dotted line is the Home & Garden average. Past it, Ted Lasso is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ted Lasso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ted Lasso 466K times last year and spent an estimated £19K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
0.3%
Market size, estimated
£19Ka year
Peak month
January4.3× the quietest month
Top search term
ted lasso448K searches a year

02 · Price

A sale here is worth £12.30.

Listings sell for £12.30 on average, from £5.69 to £22.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.30 that is £0 to £1K a year per listing.

Average price
£12.30under the $15 to $100 sweet spot
Price range
£5.69–£22.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #4,796 within Artwork. It carries 834 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
5.8%
Average rank
#4,796in Artwork
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
834per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ted Lasso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

58

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

29%

  • Open Road Brands23%
  • Funko18%
  • CELESTIX10%
  • PARKLEES8%
  • FUNKO GAMES6%
  • Pyramid International6%

Demand

Ted Lasso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Ted Lasso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+2.21

at 50mm it's big

Ease Of Use7%+0.38

difficult to take off

Thickness7%+0.31

around 3mm thick

Material Quality5%−0.23

- Acrylic finish feels a bit basic and plasticky

Print Quality5%+0.29

- The print of the Believe sign could be a little more true to the show version

Love

Size-Overall24%+2.21

They fit great

It measures 50x29mm so is quite a big size for a pin badge and it really stands out as a combination of its size, vivid colours and design

The sizing is exactly as described

Fun/Entertainment Experience14%+0.73

Fun and simple to understand

If youre a fan of the show youll enjoy the game

Great fun

Quality-Overall12%−0.22

Well made item

seems to be of good quality

Material Quality9%−0.23

Lovely material

Value For Money8%+0.38

+ Fair price for a small gift or stocking filler

The price at £9.99 is great if you're buying as part of a present or as a stocking filler

in my opinion it's worth it

Return

2.5% Return rate 72% Fixable by listing

Size-Overall66%██▃▅▁▆

at 50mm it's big

Material Quality13%▁▁▁█▁▅

- Acrylic finish feels a bit basic and plasticky

Quality-Overall11%▁▁█▁▁▆
Waist Fit5%▁▁▁▁█▁
Chest Fit5%▁▁█▁▁▁

FAQ

Common Ted Lasso questions

Answered from the same tracked data.