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Teasmade

Fail

The top 5 products take 100% of clicks, so Teasmade is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£130K/yr210K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 29 sellers

Flapen Score

Teasmade against its category

The dotted line is the Home & Garden average. Past it, Teasmade is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teasmade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teasmade 210K times last year and spent an estimated £130K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
1.3%
Market size, estimated
£130Ka year
Peak month
December4.1× the quietest month
Top search term
teasmade81K searches a year

02 · Price

A sale here is worth £46.32.

Listings sell for £46.32 on average, from £30.01 to £56.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £46.32 that is £23K to £35K a year per listing.

Average price
£46.32inside the $15 to $100 sweet spot
Price range
£30.01–£56.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£23K–£35K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Coffee, Tea & Espresso. It carries 13,829 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Coffee, Tea & Espresso
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,829per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SWAN54%
  • Swan33%
  • Breville12%

Demand

Teasmade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Teasmade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teasmade81K/yr
  • teasmade machines bedside56K/yr
  • teasmaid11K/yr
  • teas made machines for bedside9K/yr
  • teasmade tea maker for two11K/yr
  • teas maid7K/yr
  • swan teasmade5K/yr
  • teasmade tea maker4K/yr
  • teas maids machines for bedroom5K/yr
  • bedside tea maker5K/yr

Reviews and returns

What reviews say buyers love and hate about Teasmade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Leaks water

Leaking

Mine leaked

Quality-Overall13%+0.67

Poor Quality Product

am not impressed with the cheaper version

Should have failed QC

Ease Of Use11%+0.76

Not practical

finds a kettle hard to use

handle sits in difficult position

Heating11%−0.04

not super hot water

No Hot Cup

I dont think the water heats up enough for my liking unless I drink it straight away

Functionality-Overall6%−0.06

Doesn't work

Its not working

Love

Ease Of Use21%+0.76

Easy to use

Very easy to operate

This product was meant to make life easier

Quality-Overall19%+0.67

Excellent product

The build quality is fantastic

Great quality kitchen item

Value For Money17%+1.66

Good price

Excellent value

Good value for money

Advertised Vs Actual Product8%+0.43

Well, it does what it is supposed to do

Does the job

This exactly what I wanted

Heating5%−0.04

It heats up quickly

it self heats. fast

Very fast boil

Return

4.2% Return rate 19% Fixable by listing

Leak-Proof20%█▇▇▆▅▇

Leaks water

Leaking

Mine leaked

Functionality-Overall17%█▆▆▆▄▆

Doesn't work

Its not working

Size-Overall16%▄▆▅▇█▄

The tank to fill from a jug is very narrow

I Should have bought the bigger model

Heating10%▆▅█▆█▂

not super hot water

No Hot Cup

I dont think the water heats up enough for my liking unless I drink it straight away

Water Resistance7%▆█▅██▅

FAQ

Common Teasmade questions

Answered from the same tracked data.