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Teapot

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at -35.2% this quarter, so Teapot is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£450K/yr1.7M searches / yr
90-day growth
-35.2%search demand this quarter
Competition
25%top-5 click share · 33 brands · 94 sellers

Flapen Score

Teapot against its category

The dotted line is the Home & Garden average. Past it, Teapot is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teapot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teapot 1.7M times last year and spent an estimated £450K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
2.2%
Market size, estimated
£450Ka year
Peak month
December2.8× the quietest month
Top search term
tea pot411K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £6.04 to £23.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £12.36 that is £1K to £3K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£6.04–£23.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #74 within Coffee, Tea & Espresso. It carries 1,765 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
17.1%
Average rank
#74in Coffee, Tea & Espresso
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,765per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Teapot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£14K£27K£41K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

94

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

25%

Top 20: 65%

Open market

46%

  • PluieSoleil20%
  • Price & Kensington16%
  • ParaCity5%
  • Café Olé5%
  • STNTUS INNOVATIONS5%
  • Honneeo4%

Demand

Teapot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Teapot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea pot411K/yr
  • teapot383K/yr
  • teapot with infuser118K/yr
  • glass teapot112K/yr
  • tea pots68K/yr
  • tea pot infusers for loose tea79K/yr
  • teapots74K/yr
  • glass teapots with infuser64K/yr
  • teapots for 4-6 cups47K/yr
  • small teapot39K/yr

Reviews and returns

What reviews say buyers love and hate about Teapot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.10

Bit Small

Its very loose

Quite large

Leak-Proof12%

Leaks everywhere

Keeps dripping from the lid

Leaks badly

Durability8%−0.09

easily breakable

Didnt last

it broke on first use

Quality-Overall6%+1.28

glass is dangerously thin, poor quality

Very cheap quality for the price

AWFUL QUALITY

Thickness3%−0.05

Seems a little thin and delicate, time will tell I guess

paper thin glass

the only concern I have is that the glass pot seems very thin

Love

Quality-Overall21%+1.28

Good Quality Teapot

Excellent product

the quality feels really solid

Size-Overall11%−0.10

Cute little size

Size is great

The lid fits securely

Design-Overall7%+0.55

Unique design

I like its elegant design

Great design

Value For Money7%

Good value for money

Good price

Good value for money

Ease Of Cleaning6%+0.73

It cleans easily

cleans in the dishwasher

Easy to clean

Return

2.3% Return rate 82% Fixable by listing

Size-Overall72%▇█▇███

Bit Small

Its very loose

Quite large

Leak-Proof5%█▄▇▆▇█

Leaks everywhere

Keeps dripping from the lid

Leaks badly

Defective Material/Parts4%▅▄▄█▄▇
Quality-Overall3%█▇█▃▅▇

glass is dangerously thin, poor quality

Very cheap quality for the price

AWFUL QUALITY

Advertised Vs Actual Product1%█▄▄▆██

MISLEADING PICTURE

False information

falsely advertised

FAQ

Common Teapot questions

Answered from the same tracked data.