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Tealight Holders

Fail

Demand is soft, at -35.0% this quarter, so Tealight Holders is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£38K/yr115K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
22%top-5 click share · 43 brands · 61 sellers

Flapen Score

Tealight Holders against its category

The dotted line is the Home & Garden average. Past it, Tealight Holders is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tealight Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tealight Holders 115K times last year and spent an estimated £38K. The top 5 brands take 41% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
3.2%
Market size, estimated
£38Ka year
Peak month
September5.8× the quietest month
Top search term
glass tealight holder21K searches a year

02 · Price

A sale here is worth £10.23.

Listings sell for £10.23 on average, from £2.97 to £19.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.23 that is £0 to £1K a year per listing.

Average price
£10.23under the $15 to $100 sweet spot
Price range
£2.97–£19.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #164 within Candles & Holders. It carries 149 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
11.7%
Average rank
#164in Candles & Holders
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
71

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tealight Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£761£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

61

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

22%

Top 20: 59%

Open market

53%

  • LETINE13%
  • Vohocandle9%
  • ASOENTIWOX7%
  • MATANA6%
  • Azuritek6%
  • ZENO6%

Demand

Tealight Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Tealight Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass tealight holder21K/yr
  • votive candle holder24K/yr
  • tea light holders glass25K/yr
  • t light holders12K/yr
  • glass tea light holders7K/yr
  • glass tea light candle holders7K/yr
  • tea light candle holder6K/yr
  • glass tealight holders6K/yr
  • votive candle holders7K/yr

Reviews and returns

What reviews say buyers love and hate about Tealight Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.11

Little small

they don't fit i wish they would as they are nice so if your just wanting them to dot about they are ok

quite wide

Quality-Overall18%−0.14

Initially, I thought these looked tacky and cheap

Poor quality

Poor quality product

Weight Heavy6%+0.35

They are heavy

Value For Money6%+2.06

thought they were expensive for what they were

Durability3%−0.03

Broke after a few uses

Love

Quality-Overall23%−0.14

Good quality

Their build quality is good and look sturdy

They feel like good quality glass

Value For Money19%+2.06

Great deal

Great value

Good value for money

Advertised Vs Actual Product9%−0.05

Just what I needed

Does the job

AS described

Size-Overall8%−0.11

Fit perfectly

they also fit in each size

think it will look nice having the two sizes dotted around

Brightness/Shine/Glow6%−0.02

the glass lights up brightly

Gave a lovely glow

give a nice glow

Return

2.0% Return rate 82% Fixable by listing

Size-Overall64%▅█▇▇▇▇

Little small

they don't fit i wish they would as they are nice so if your just wanting them to dot about they are ok

quite wide

Color10%▅▃▃▃▅█
Defective Material/Parts5%█▇▇█▁▃
Advertised Vs Actual Product4%▅▁█▅▅▄
Compatibility-Overall4%▄▁▃█▂▅

FAQ

Common Tealight Holders questions

Answered from the same tracked data.