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Teacher Mug

Pass

Teacher Mug scores 68 out of 100, a Pass. Shoppers spend $28K a year here, search demand grew +651.4% this quarter, and returns run at 0.4% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£28K/yr74K searches / yr
90-day growth
+651.4%search demand this quarter
Competition
19%top-5 click share · 64 brands · 77 sellers

Flapen Score

Teacher Mug against its category

The dotted line is the Home & Garden average. Past it, Teacher Mug is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teacher Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teacher Mug 74K times last year and spent an estimated £28K. The top 5 brands take 28% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +651.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+651.4%
Conversion, latest week
3.5%
Market size, estimated
£28Ka year
Peak month
July24.9× the quietest month
Top search term
teacher mug26K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £4.48 to £31.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.77 that is £0 to £1K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£4.48–£31.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #2,773 within Vacuum Flasks. It carries 143 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
21.8%
Average rank
#2,773in Vacuum Flasks
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
119

04 · Newcomers

Amazon counts 3 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Teacher Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£564£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

64 falling

Sellers

77

Top-5 brand share

28%

Top 20: 71%

Top-5 click share

19%

Top 20: 49%

Open market

68%

  • Joymaking8%
  • EKAM6%
  • Generic5%
  • This Might be Wine5%
  • ALBISS4%
  • Stuff44%

Demand

Teacher Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 24.9×

Search terms

Top Teacher Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teacher mug26K/yr
  • teacher cup10K/yr
  • teacher mugs10K/yr
  • best teacher mug11K/yr
  • teacher cups6K/yr
  • personalised teacher mug5K/yr
  • teacher travel mug6K/yr

Reviews and returns

What reviews say buyers love and hate about Teacher Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose14%+3.72

is damaged and it is a gift which is a shame

used so not suitable to gift

without the matching coaster it's just not usable as a gift

Quality-Overall14%−0.03

small quality issue with the coaster

Awful quality of lids

The quality isn't good

Value For Money11%−0.06

Expensive

It feels much more expensive than it actually is

Waste of money

Size-Overall9%+0.28

Was slightly smaller than I expected it to be

unfortunately theyre a bit too small for me

Durability7%−0.03

when you do get it on it cracks the cups

probably wont last so well

Love

Gifting Purpose43%+3.72

makes for a nice gift

The gift box is a useful feature

Beautiful gift

Quality-Overall17%−0.03

Good quality

Quality mug and the perfect size

Fabulous, good quality mug

Value For Money9%−0.06

Great Value

I'd say good value too

Great value for money at this price point

Design-Overall6%−0.06

A colourful design

Nice design, vivid colours

Lovely design

Size-Overall4%+0.28

Good size

Size-wise, its a really good one

It's a good standard size for daily use

Return

0.4% Return rate 29% Fixable by listing

Size-Overall24%█▁▁▅▁█

Was slightly smaller than I expected it to be

unfortunately theyre a bit too small for me

Gifting Purpose18%▁▁▁█▇█

is damaged and it is a gift which is a shame

used so not suitable to gift

without the matching coaster it's just not usable as a gift

Paint Quality12%▁▁▁▁█▁
Handle Quality12%▁▁▁▁▁█
Advertised Vs Actual Product6%▁▁█▁▁▁

Not 370ml as advertised

Nice but not 370ml as stated. Not 370ml as advertised

FAQ

Common Teacher Mug questions

Answered from the same tracked data.