Tea Towels

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

7.5%

Market size, estimated

£1.4Ma year

Peak month

December1.7× the quietest month

Top search term

tea towels1.3M searches a year

Listings sell for £8.45 on average, from £4.76 to £12.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £8.45 that is £25K to £34K a year per listing.

Average price

£8.45under the $15 to $100 sweet spot

Price range

£4.76–£12.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£25K–£34K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #13 within Home Textiles. It carries 5,598 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

91%

Out of stock, average day

2.3%

Average rank

#13in Home Textiles

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,598per listing

Listings tracked

35

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months