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Tea Maker

Fail

Shoppers spend only $32K a year here, so Tea Maker is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£32K/yr115K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
48%top-5 click share · 17 brands · 70 sellers

Flapen Score

Tea Maker against its category

The dotted line is the Home & Garden average. Past it, Tea Maker is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Maker 115K times last year and spent an estimated £32K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
0.6%
Market size, estimated
£32Ka year
Peak month
December2.7× the quietest month
Top search term
tea maker62K searches a year

02 · Price

A sale here is worth £46.80.

Listings sell for £46.80 on average, from £9.95 to £86.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.80 that is £0 to £5K a year per listing.

Average price
£46.80inside the $15 to $100 sweet spot
Price range
£9.95–£86.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #79 within Coffee, Tea & Espresso. It carries 4,233 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
14.0%
Average rank
#79in Coffee, Tea & Espresso
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,233per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tea Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

70

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

22%

  • KARACA29%
  • Breville20%
  • HOMINA H9%
  • FOHERE9%
  • SWAN6%
  • Arzum6%

Demand

Tea Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tea Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea maker62K/yr
  • tea maker machine36K/yr
  • tea machine11K/yr
  • electric tea maker6K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof11%

Leaks water

Leaking

leaks

Quality-Overall11%+0.15

Rubbish quality

This is a horribly low quality product

Bad quality

Durability8%−0.06

now it is broken

which broke down suddenly

Failed in less than 2 months

Functionality-Overall7%−0.08

Not Working Properly

Doesn't work

it just isnt playing ball

Heating7%

it takes forever to heat up

It stopped heating water after a few weeks it gives out luke warm water not hot

Water is very hot

Love

Ease Of Use18%+1.32

easy to read

Easy to use

easy to hold

Value For Money14%+1.15

Excellent value

Good for price

Excellent value

Quality-Overall13%+0.15

Excellent product

The build quality is fantastic

Great quality kitchen item

Heating6%

It literally heats up in just one second

heats up the water

It heats quickly

Advertised Vs Actual Product4%+0.15

In practice, it works exactly as advertised

Just what we needed

It absolutely does the job

Return

3.9% Return rate 27% Fixable by listing

Size-Overall21%▇▅▇█▆▇

Small kettle

that the size is, perhaps, not perfect. for whatever reason.

Utterly tiny,

Functionality-Overall17%▅▇▆▅▅█

Not Working Properly

Doesn't work

it just isnt playing ball

Leak-Proof11%▇█▇▇▆▄

Leaks water

Leaking

leaks

Heating9%█▅▅▅▆▄

it takes forever to heat up

It stopped heating water after a few weeks it gives out luke warm water not hot

Water is very hot

Touch/Button Controls6%▅▃▅▅██

It just wouldn't stay on when the button was pressed

The touch screen isnt working

Touch Screen Stopped Responding

FAQ

Common Tea Maker questions

Answered from the same tracked data.