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tea lights 8 hour burn 100 pack

Skip it

Soft demand (-51.1% this quarter) — this niche doesn't clear our bar today.

Market size 54Growth 0Conversion 99Competition 44Returns 100Price range 0Avg price 19Brand share 51Review moat 44Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£360K

£360K/yr · 300K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,119.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.72

avg listing price — sweet spot $15–$100

Growth

Bad-51.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.41–£10.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tea lights 8 hour burn 100 pack is a £360K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tea lights 8 hour burn 100 pack market data

Units sold / yr
60K–80K
avg 1,500–2,000/product
Revenue / yr
£403K–£538K
units × avg price
Conversion rate
17.9%
Avg BSR
#65
Page quality
0%
Prime
88%
Sponsored
69%
Out of stock
3.4%
Avg brand age
45 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

52

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

21%

  • GloBrite29%
  • delka21%
  • REQUISITE NEEDS13%
  • The London Candle Company5%
  • Aroma Naturals5%
  • KARAN KING5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -51.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Top tea lights 8 hour burn 100 pack search terms

  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tealights long burning 8 hour 100 pack24K/yr
  • 8hr tea lights20K/yr
  • t lights 8 hour burn 10017K/yr
  • long burning tea lights16K/yr
  • 8 hour tea lights12K/yr
  • tea lights 8 hour burn9K/yr
  • 8hr tea lights 200 pack9K/yr
  • long lasting tea lights9K/yr
All search terms

Top tea lights 8 hour burn 100 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£36K20%£72K30%£108K40%£144K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about tea lights 8 hour burn 100 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money41%

“Excellent value”

Quality-Overall20%

“The quality feels consistent across the pack”

Advertised Vs Actual Product12%

“Great, just what I needed”

Durability9%

“Long lasting”

Brightness/Shine/Glow6%

“Brightness good”

Ease Of Use3%

“can be removed easily”

Fire Resistance2%

“Great product really does burn for 8 or more hours”

Size-Overall1%

“Great size”

Strength1%

“are really reliable”

Smell1%

“Beautiful smells”

What buyers complain about

Quality-Overall31%

“Rubbish”

Durability10%

“These candles do not last eight hours”

Flammable9%

“so burn really badly”

Advertised Vs Actual Product8%

“Not as advertised”

Brightness/Shine/Glow8%

“Lots of them do not work light them”

Value For Money7%

“Prices used to be a good name for t-lights not any more”

Size-Overall7%

“Tealights are physically smaller than before”

Smell4%

“They also give off a fumey smell”

Strength3%

“The wick is very flimsy”

Natural Resource Wastage3%

“Lots of waste”

Top return reasons

Size-Overall29%
Quality-Overall13%
Durability11%
Value For Money8%
Functionality-Overall8%
Flammable7%
Advertised Vs Actual Product5%
Heating3%
Gifting Purpose3%
Instructions/User Manual/Troubleshooting2%

Common questions

Is tea lights 8 hour burn 100 pack profitable to sell on Amazon United Kingdom?
The niche generates £360K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -51.1%. Flapen's verdict: Skip it (49/100).
How competitive is the tea lights 8 hour burn 100 pack niche?
13 brands and 52 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in tea lights 8 hour burn 100 pack?
Top complaints mined from reviews: Quality-Overall, Durability, Flammable. The return rate is 0.1%.
When does demand for tea lights 8 hour burn 100 pack peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the tea lights 8 hour burn 100 pack niche?
Listings span £3.41–£10.69; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.