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Tea Lights 8 Hour Burn 100 Pack

Fail

Demand is soft, at -51.1% this quarter, so Tea Lights 8 Hour Burn 100 Pack is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£360K/yr300K searches / yr
90-day growth
-51.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 52 sellers

Flapen Score

Tea Lights 8 Hour Burn 100 Pack against its category

The dotted line is the Home & Garden average. Past it, Tea Lights 8 Hour Burn 100 Pack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Lights 8 Hour Burn 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Lights 8 Hour Burn 100 Pack 300K times last year and spent an estimated £360K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £360K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-51.1%
Conversion, latest week
17.9%
Market size, estimated
£360Ka year
Peak month
December3.9× the quietest month
Top search term
8 hour tealights69K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.41 to £10.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.72 that is £10K to £13K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.41–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #65 within Candles & Holders. It carries 2,120 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
3.4%
Average rank
#65in Candles & Holders
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,120per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tea Lights 8 Hour Burn 100 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

52

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

21%

  • GloBrite29%
  • delka21%
  • REQUISITE NEEDS13%
  • The London Candle Company5%
  • Aroma Naturals5%
  • KARAN KING5%

Demand

Tea Lights 8 Hour Burn 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Tea Lights 8 Hour Burn 100 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tealights long burning 8 hour 100 pack24K/yr
  • 8hr tea lights20K/yr
  • t lights 8 hour burn 10017K/yr
  • long burning tea lights16K/yr
  • 8 hour tea lights12K/yr
  • tea lights 8 hour burn9K/yr
  • 8hr tea lights 200 pack9K/yr
  • long lasting tea lights9K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Lights 8 Hour Burn 100 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.20

Rubbish

Not good quality

Absolute rubbish

Durability10%−0.03

These candles do not last eight hours

Barely last 3 hours

Dont last

Flammable9%−0.08

so burn really badly

One of the tee lights caught fire

Barely any flame

Advertised Vs Actual Product8%+0.41

Not as advertised

Not as described

No where near the 8 hours advertised

Brightness/Shine/Glow8%−0.03

Lots of them do not work light them

Poor light

Dim not bright

Love

Value For Money41%+3.79

Excellent value

GREAT VALUE

Excellent value

Quality-Overall20%−0.20

The quality feels consistent across the pack

Excellent product

Good quality Tea Lights

Advertised Vs Actual Product12%+0.41

Great, just what I needed

As described

Great product, does exactly what it promises

Durability9%−0.03

Long lasting

they last well

Long lasting and decent quality

Brightness/Shine/Glow6%−0.03

Brightness good

great light

give off a nice warm glow

Return

0.1% Return rate 38% Fixable by listing

Size-Overall29%█▃▅▃▂▁

Tealights are physically smaller than before

smaller

Wick too small

Quality-Overall13%▁█▃█▃▁

Rubbish

Not good quality

Absolute rubbish

Durability11%▆▄▁▄▁█

These candles do not last eight hours

Barely last 3 hours

Dont last

Value For Money8%▁█▁▁█▄

Prices used to be a good name for t-lights not any more

Waste of Money

Waste of money

Functionality-Overall8%▁▁▁▁█▅

FAQ

Common Tea Lights 8 Hour Burn 100 Pack questions

Answered from the same tracked data.