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Tea Lights 8 Hour Burn 100 Pack

Fail

Demand is soft, at -51.1% this quarter, so Tea Lights 8 Hour Burn 100 Pack is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£360K/yr300K searches / yr
90-day growth
-51.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 52 sellers

Flapen Score

Tea Lights 8 Hour Burn 100 Pack against its category

The dotted line is the Home & Garden average. Past it, Tea Lights 8 Hour Burn 100 Pack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Lights 8 Hour Burn 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Lights 8 Hour Burn 100 Pack 300K times last year and spent an estimated £360K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £360K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-51.1%
Conversion, latest week
17.9%
Market size, estimated
£360Ka year
Peak month
December3.9× the quietest month
Top search term
8 hour tealights69K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.41 to £10.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.72 that is £10K to £13K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.41–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #65 within Candles & Holders. It carries 2,120 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
3.4%
Average rank
#65in Candles & Holders
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,120per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tea Lights 8 Hour Burn 100 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

52

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

21%

  • GloBrite29%
  • delka21%
  • REQUISITE NEEDS13%
  • The London Candle Company5%
  • Aroma Naturals5%
  • KARAN KING5%

Demand

Tea Lights 8 Hour Burn 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Tea Lights 8 Hour Burn 100 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tealights long burning 8 hour 100 pack24K/yr
  • 8hr tea lights20K/yr
  • t lights 8 hour burn 10017K/yr
  • long burning tea lights16K/yr
  • 8 hour tea lights12K/yr
  • tea lights 8 hour burn9K/yr
  • 8hr tea lights 200 pack9K/yr
  • long lasting tea lights9K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Lights 8 Hour Burn 100 Pack

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Value For Money”
31%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Rubbish”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tea Lights 8 Hour Burn 100 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data