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Tea Lights

Fail

Prices span $3.41–$10.69, mostly outside the sweet spot, so Tea Lights is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£1.6M/yr1.5M searches / yr
90-day growth
-47.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 36 sellers

Flapen Score

Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Tea Lights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Lights 1.5M times last year and spent an estimated £1.6M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
17.7%
Market size, estimated
£1.6Ma year
Peak month
December4.7× the quietest month
Top search term
tea lights668K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £3.41 to £10.69. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At £6.23 that is £125K to £156K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£3.41–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
20,000–25,000
Revenue per listing a year
£125K–£156K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Candles & Holders. It carries 3,169 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#20in Candles & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,169per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£162K£324K£487K£649K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • delka44%
  • SENTINEL37%
  • GloBrite8%
  • AVLASH7%
  • H-LINE2%
  • REQUISITE NEEDS2%
  • Open — no brand owns it (0%)

Demand

Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea lights668K/yr
  • tealights159K/yr
  • tea lights candles97K/yr
  • tealight candles116K/yr
  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tea candles40K/yr
  • tea light candles40K/yr
  • t lights30K/yr
  • candles tea lights26K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.20

Rubbish

Not good quality

Buy cheap, buy twice

Durability12%−0.06

Barely last 3 hours

These dont last 4 hours, disappointing

Dont last

Size-Overall10%−0.06

Tealights are physically smaller than before

smaller

The wick is too small

Value For Money10%+3.36

to them and I don't think they represents good value for money at all

Prices used to be a good name for t-lights not any more

Waste of Money

Advertised Vs Actual Product9%+0.74

Not as advertised

Not as described

No where near the 8 hours advertised

Love

Value For Money37%+3.36

Excellent Value

GREAT VALUE

Excellent value

Quality-Overall18%−0.20

The quality feels consistent across the pack

Excellent product

Good quality Tea Lights

Advertised Vs Actual Product16%+0.74

True to image

As Described

Exactly as advertised

Durability8%−0.06

they last well

Long lasting and decent quality

Long lasting

Brightness/Shine/Glow7%−0.03

Brightness good

great light

give off a nice warm glow

Return

0.1% Return rate 34% Fixable by listing

Size-Overall23%█▃▅▄▂▁

Tealights are physically smaller than before

smaller

The wick is too small

Quality-Overall14%▁▇▄█▃▁

Rubbish

Not good quality

Buy cheap, buy twice

Value For Money10%▁▅▁▁█▄

to them and I don't think they represents good value for money at all

Prices used to be a good name for t-lights not any more

Waste of Money

Durability9%█▄▁▅▁▇

Barely last 3 hours

These dont last 4 hours, disappointing

Dont last

Functionality-Overall9%▁▁▂▁█▆

FAQ

Common Tea Lights questions

Answered from the same tracked data.