Skip to content

Tea Lights

Fail

Prices span $3.41–$10.69, mostly outside the sweet spot, so Tea Lights is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£1.6M/yr1.5M searches / yr
90-day growth
-47.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 36 sellers

Flapen Score

Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Tea Lights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Lights 1.5M times last year and spent an estimated £1.6M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
17.7%
Market size, estimated
£1.6Ma year
Peak month
December4.7× the quietest month
Top search term
tea lights668K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £3.41 to £10.69. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At £6.23 that is £125K to £156K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£3.41–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
20,000–25,000
Revenue per listing a year
£125K–£156K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Candles & Holders. It carries 3,169 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#20in Candles & Holders
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,169per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tea Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£162K£324K£487K£649K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • delka44%
  • SENTINEL37%
  • GloBrite8%
  • AVLASH7%
  • H-LINE2%
  • REQUISITE NEEDS2%
  • Open — no brand owns it (0%)

Demand

Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Tea Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tea lights668K/yr
  • tealights159K/yr
  • tea lights candles97K/yr
  • tealight candles116K/yr
  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tea candles40K/yr
  • tea light candles40K/yr
  • t lights30K/yr
  • candles tea lights26K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Lights

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
29%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Rubbish”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tea Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data