Tea Lights
FailPrices span $3.41–$10.69, mostly outside the sweet spot, so Tea Lights is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £1.6M/yr1.5M searches / yr
- 90-day growth
- -47.8%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 36 sellers
Flapen Score
Tea Lights against its category
The dotted line is the Home & Garden average. Past it, Tea Lights is stronger. Inside it, weaker.
Market
The Tea Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Lights 1.5M times last year and spent an estimated £1.6M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
17.7% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -47.8%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £1.6Ma year
- Peak month
- December4.7× the quietest month
- Top search term
- tea lights668K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £3.41 to £10.69. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At £6.23 that is £125K to £156K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £3.41–£10.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £125K–£156K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Candles & Holders. It carries 3,169 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 3.9%
- Average rank
- #20in Candles & Holders
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,169per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Tea Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

Prices Patent Candles White Tealights Bag Pack of 50 Wax l x 3.8cm w x 1.8cm h Unscented
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 12,909
- Age
- 19y ago

Avlash Pack of 50-4 Hour Burning Time Unscented Tea Lights Great for Centrepieces Weddings Christmas Spa Dining Table and Home Décor
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 4y ago

GloBrite Unscented Tea Lights 8-Hour Long Burning Candles with Aluminum Cups for Home Events & Decor (Pack of 50)
- Price
- £5.44
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago

Globrite Unscented Tea Lights 4 Hour Burn Tealight Candles Long Burning Tea Lights for Home Events & Decorative Use (Pack of 50)
- Price
- £3.75
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago
Trending
90-day click momentum
GloBrite Unscented Tea Lights 8-Hour Long Burning Candles with Aluminum Cups for Home Events & Decor (Pack of 50)
- Price
- £5.44
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago

Globrite Unscented Tea Lights 4 Hour Burn Tealight Candles Long Burning Tea Lights for Home Events & Decorative Use (Pack of 50)
- Price
- £3.75
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 4 Hour 100 Pack)
- Price
- £5.92
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

Avlash Pack of 50-4 Hour Burning Time Unscented Tea Lights Great for Centrepieces Weddings Christmas Spa Dining Table and Home Décor
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 4y ago
Newest
by launch date
GloBrite Unscented Tea Lights 8-Hour Long Burning Candles with Aluminum Cups for Home Events & Decor (Pack of 50)
- Price
- £5.44
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago

Globrite Unscented Tea Lights 4 Hour Burn Tealight Candles Long Burning Tea Lights for Home Events & Decorative Use (Pack of 50)
- Price
- £3.75
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 11mo ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 4 Hour 100 Pack)
- Price
- £5.92
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

Avlash Pack of 50-4 Hour Burning Time Unscented Tea Lights Great for Centrepieces Weddings Christmas Spa Dining Table and Home Décor
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
36
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- delka44%
- SENTINEL37%
- GloBrite8%
- AVLASH7%
- H-LINE2%
- REQUISITE NEEDS2%
- Open — no brand owns it (0%)
Demand
Tea Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Tea Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tea lights668K/yr
- tealights159K/yr
- tea lights candles97K/yr
- tealight candles116K/yr
- 8 hour tealights69K/yr
- tea lights 8 hour burn 100 pack69K/yr
- tea candles40K/yr
- tea light candles40K/yr
- t lights30K/yr
- candles tea lights26K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish
Not good quality
Buy cheap, buy twice
Barely last 3 hours
These dont last 4 hours, disappointing
Dont last
Tealights are physically smaller than before
smaller
The wick is too small
to them and I don't think they represents good value for money at all
Prices used to be a good name for t-lights not any more
Waste of Money
Not as advertised
Not as described
No where near the 8 hours advertised
Love
Excellent Value
GREAT VALUE
Excellent value
The quality feels consistent across the pack
Excellent product
Good quality Tea Lights
True to image
As Described
Exactly as advertised
they last well
Long lasting and decent quality
Long lasting
Brightness good
great light
give off a nice warm glow
Return
0.1% Return rate 34% Fixable by listing
Tealights are physically smaller than before
smaller
The wick is too small
Rubbish
Not good quality
Buy cheap, buy twice
to them and I don't think they represents good value for money at all
Prices used to be a good name for t-lights not any more
Waste of Money
Barely last 3 hours
These dont last 4 hours, disappointing
Dont last
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Lights questions
Answered from the same tracked data.









