Is tea lights profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.8%. Flapen's verdict: Skip it (44/100).

How competitive is the tea lights niche?

6 brands and 36 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tea lights?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.

When does demand for tea lights peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the tea lights niche?

Listings span £3.41–£10.69; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.

tea lights

Skip it

Prices mostly outside the sweet spot ($3.41–$10.69) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.6M

£1.6M/yr · 1.5M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,168.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.23

avg listing price — sweet spot $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-47.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.41–£10.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tea lights is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tea lights market data

Units sold / yr: 250K–300K; avg 20,000–25,000/product
Revenue / yr: £1.6M–£1.9M; units × avg price
Conversion rate: 17.7%
Avg BSR: #20
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 3.9%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

delka44%
SENTINEL37%
GloBrite8%
AVLASH7%
H-LINE2%
REQUISITE NEEDS2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top tea lights search terms

tea lights668K/yr -54.5%10.2% conv.
tealights159K/yr -39.0%10.6% conv.
tea lights candles97K/yr -36.2%11.1% conv.
tealight candles116K/yr -40.3%9.3% conv.
8 hour tealights69K/yr -47.6%4.5% conv.
tea lights 8 hour burn 100 pack69K/yr -55.7%4.4% conv.
tea candles40K/yr -45.0%9.1% conv.
tea light candles40K/yr -51.4%6.9% conv.
t lights30K/yr -38.6%9.0% conv.
candles tea lights26K/yr -36.2%7.0% conv.

All search terms

Top tea lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)

delka£4.114.4★1,122 rev

Prices Patent Candles White Tealights Bag Pack of 50 Wax l x 3.8cm w x 1.8cm h Unscented

SENTINEL£3.414.4★12,909 rev

Avlash Pack of 50-4 Hour Burning Time Unscented Tea Lights Great for Centrepieces Weddings Christmas Spa Dining Table and Home Décor

AVLASH£4.104.4★419 rev

GloBrite Unscented Tea Lights 8-Hour Long Burning Candles with Aluminum Cups for Home Events & Decor (Pack of 50)

GloBrite£5.444.2★133 rev

Globrite Unscented Tea Lights 4 Hour Burn Tealight Candles Long Burning Tea Lights for Home Events & Decorative Use (Pack of 50)

GloBrite£3.754.2★133 rev

Newest

by launch date

GloBrite Unscented Tea Lights 8-Hour Long Burning Candles with Aluminum Cups for Home Events & Decor (Pack of 50)

GloBrite£5.44133 rev

11mo ago

Globrite Unscented Tea Lights 4 Hour Burn Tealight Candles Long Burning Tea Lights for Home Events & Decorative Use (Pack of 50)

GloBrite£3.75133 rev

11mo ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)

delka£4.111,122 rev

2y ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 4 Hour 100 Pack)

delka£5.921,122 rev

2y ago

Avlash Pack of 50-4 Hour Burning Time Unscented Tea Lights Great for Centrepieces Weddings Christmas Spa Dining Table and Home Décor

AVLASH£4.10419 rev

4y ago

What buyers say about tea lights

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Excellent Value”

Quality-Overall18%

“The quality feels consistent across the pack”

Advertised Vs Actual Product16%

“True to image”

Durability8%

“they last well”

Brightness/Shine/Glow7%

“Brightness good”

Size-Overall3%

“Great size”

Smell2%

“which is ideal for people sensitive to fragrances or for use in spaces where you want a neutral ambiance”

Ease Of Use2%

“can be removed easily”

Fire Resistance1%

“They burn beautifully”

Safety Standards1%

“perfect and safe”

What buyers complain about

Quality-Overall29%

“Rubbish”

Durability12%

“Barely last 3 hours”

Size-Overall10%

“Tealights are physically smaller than before”

Value For Money10%

“to them and I don't think they represents good value for money at all”

Advertised Vs Actual Product9%

“Not as advertised”

Brightness/Shine/Glow7%

“Lots of them do not work light them”

Flammable4%

“These do not burn for 8 hours”

Smell4%

“Ok, slight chemical smell”

Strength4%

“The wick is very flimsy”

Natural Resource Wastage2%

“Waste of money”

Top return reasons

Size-Overall23%

Quality-Overall14%

Value For Money10%

Durability9%

Functionality-Overall9%

Advertised Vs Actual Product8%

Flammable6%

Thickness4%

Gifting Purpose3%

Heating3%

Common questions

Is tea lights profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.8%. Flapen's verdict: Skip it (44/100).
How competitive is the tea lights niche?: 6 brands and 36 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tea lights?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.
When does demand for tea lights peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the tea lights niche?: Listings span £3.41–£10.69; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.