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Tea Lights

prices mostly outside the sweet spot ($3.41–$10.69) — Tea Lights doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 88Growth 1Conversion 99Competition 8Returns 99Price range 0Avg price 17Brand share 5Review moat 33Quality gap 65
This niche Category average

Is Tea Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tea Lights is a £1.6M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Tea Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.8% over the last 90 days and 17.7% of searches end in a purchase.

£1.6M

revenue / yr

Units sold / yr300K
Search volume / yr-47.8%1.5M
Conversion rate17.7%
Avg price£6.23

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 36
Top-5 product click share91%
Open market2%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews3,169

Top Tea Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£162K£324K£487K£649K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • delka44%
  • SENTINEL37%
  • GloBrite8%
  • AVLASH7%
  • H-LINE2%
  • REQUISITE NEEDS2%
  • Open — no brand owns it (0%)

Tea Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR17.7%Products9Brands6Top 5 Brands98%OOS Rate3.9%Rating4.4★Reviews3,169Avg BSR#20
60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Top Tea Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tea lights668K/yr
  • tealights159K/yr
  • tea lights candles97K/yr
  • tealight candles116K/yr
  • 8 hour tealights69K/yr
  • tea lights 8 hour burn 100 pack69K/yr
  • tea candles40K/yr
  • tea light candles40K/yr
  • t lights30K/yr
  • candles tea lights26K/yr

What reviews say buyers love and hate about Tea Lights

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money37%

Excellent Value

Quality-Overall18%

The quality feels consistent across the pack

Advertised Vs Actual Product16%

True to image

Durability8%

they last well

Brightness/Shine/Glow7%

Brightness good

What buyers complain about

91% of reviews
Quality-Overall29%

Rubbish

Durability12%

Barely last 3 hours

Size-Overall10%

Tealights are physically smaller than before

Value For Money10%

to them and I don't think they represents good value for money at all

Advertised Vs Actual Product9%

Not as advertised

Tea Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Quality-Overall
14%
3Value For Money
10%
4Durability
9%
5Functionality-Overall
9%

Common Tea Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tea Lights 44/100 on Amazon United Kingdom — Skip it. The niche generates £1.6M/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -47.8% over the last 90 days.
Search demand for Tea Lights on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.7× the quietest.