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Tea Infuser Mug

Fail

Demand is soft, at -42.3% this quarter, so Tea Infuser Mug is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£30K/yr98K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 59 sellers

Flapen Score

Tea Infuser Mug against its category

The dotted line is the Home & Garden average. Past it, Tea Infuser Mug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Infuser Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Infuser Mug 98K times last year and spent an estimated £30K. The top 5 brands take 58% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
2.7%
Market size, estimated
£30Ka year
Top search term
tea infuser mug36K searches a year

02 · Price

A sale here is worth £11.24.

Listings sell for £11.24 on average, from £6.45 to £21.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.24 that is £0 to £1K a year per listing.

Average price
£11.24under the $15 to $100 sweet spot
Price range
£6.45–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #215 within Coffee, Tea & Espresso. It carries 1,147 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
30.9%
Average rank
#215in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,147per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tea Infuser Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

59

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

36%

  • Creano24%
  • LOVECASA10%
  • HAUSPROFI10%
  • ZENS7%
  • PluieSoleil7%
  • AOOTE7%

Demand

Tea Infuser Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Tea Infuser Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea infuser mug36K/yr
  • tea cup with infuser15K/yr
  • tea strainer cup9K/yr
  • tea mug with infuser and lid10K/yr
  • infuser mug11K/yr
  • tea infuser cup7K/yr
  • herbal tea cup5K/yr
  • tea strainer mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Infuser Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall7%+1.82

Low quality, was fine for 3.5 month

Overall the quality is low

Poor quality

Thickness7%−0.06

a little chunky

on the thin side

Cup is thinner than what I would expect

Handle Quality7%−0.05

Dont buy handle fault

Silicon washer and handles are not fit for purpose and have become enlarged after just a few uses

the shorter foldable handle fell off after less than 3 months

Durability7%−0.06

could be broken easily

Item cracked after one use

Broke on day1

Size-Overall6%

there's no fit to it

Too small

Need to measure your teapots as it doesn't fit the smallest ones

Love

Quality-Overall28%+1.82

Excellent quality mug

It's a good quality cup

Excellent product

Ease Of Cleaning11%+0.86

It cleans easily

Easy to clean

makes for tidy overall job

Advertised Vs Actual Product8%+0.59

better than I expected

Exactly what i needed

As described

Ease Of Use8%

Easy to use

It's easy to clean

Very handy

Value For Money7%+0.26

Good Value

Worth the money

Great value for money

Return

0.8% Return rate 54% Fixable by listing

Size-Overall38%██▄▇▆▄

there's no fit to it

Too small

Need to measure your teapots as it doesn't fit the smallest ones

Defective Material/Parts5%▇▇▄▆▁█
Quality-Overall4%▃▁█▅▅▄

Low quality, was fine for 3.5 month

Overall the quality is low

Poor quality

Compatibility-Overall4%▁▁█▅▄▁
Strength4%▁██▁▃▅

Does not feel sturdy at all

The glass is very fragile

Fragile

FAQ

Common Tea Infuser Mug questions

Answered from the same tracked data.