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Tea Cup

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -30.1% this quarter, so Tea Cup is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£55K/yr340K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
19%top-5 click share · 49 brands · 108 sellers

Flapen Score

Tea Cup against its category

The dotted line is the Home & Garden average. Past it, Tea Cup is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Cup 340K times last year and spent an estimated £55K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.0%
Market size, estimated
£55Ka year
Peak month
December2.6× the quietest month
Top search term
tea cup and saucer set52K searches a year

02 · Price

A sale here is worth £16.37.

Listings sell for £16.37 on average, from £4.49 to £56.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.37 that is £0 to £2K a year per listing.

Average price
£16.37inside the $15 to $100 sweet spot
Price range
£4.49–£56.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #112 within Glassware. It carries 497 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
84%
Out of stock, average day
13.7%
Average rank
#112in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
94

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tea Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

108

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

19%

Top 20: 52%

Open market

46%

  • Argon Tableware12%
  • Eplze10%
  • London Boutique9%
  • L & P Home & Gifts7%
  • vancasso7%
  • KARACA7%

Demand

Tea Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Tea Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea cup and saucer set52K/yr
  • cup and saucer set60K/yr
  • cup and saucer37K/yr
  • tea cups and saucers31K/yr
  • cups and saucers29K/yr
  • teacup23K/yr
  • teacup and saucer set19K/yr
  • china cup and saucer19K/yr
  • tea cup and saucer12K/yr
  • small tea cups7K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.09

Quite small

The spoons are a little small

Disappointing size - Sent back

Quality-Overall8%+0.94

Not so great quality control

Poor quality

Poor quality and 2 chip cups

Weight Heavy7%−0.11

The cup when filled is very heavy

Very heavy

Was heavy to use

Durability7%

On my second as broke first one

when I received it from Amazon the saucer was in two bits so obviously broke in transit

metal decor on spoon didn't hold on long

Color5%+0.37

Colour no where near advertised

just not the right colour at all

The colours are not as described

Love

Quality-Overall30%+0.94

Excellent quality

The cups are great good quality and lovely design

Great quality, perfect gift

Color11%+0.37

The colour is so beautiful

Great colour

Vibrant colours

Gifting Purpose10%+0.67

Really Nice Gift

Beautiful gift

Stunning gift idea

Design-Overall10%+0.49

The designs are beautiful

Beautiful design

The design is beautiful fresh

Value For Money9%+1.08

Great value for money

Good value

really worth the money

Return

1.6% Return rate 84% Fixable by listing

Size-Overall64%▇▆▇█▇█

Quite small

The spoons are a little small

Disappointing size - Sent back

Advertised Vs Actual Product6%▁█▆▆▄▄

Misleading cup size

Not as described

Color5%▁█▃▂▆▃

Colour no where near advertised

just not the right colour at all

The colours are not as described

Quality-Overall5%█▇▇▂█▆

Not so great quality control

Poor quality

Poor quality and 2 chip cups

Defective Material/Parts3%█▃▂▁▅▁

FAQ

Common Tea Cup questions

Answered from the same tracked data.