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Tea Cosy

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -43.2% this quarter, so Tea Cosy is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£74K/yr215K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
34%top-5 click share · 29 brands · 98 sellers

Flapen Score

Tea Cosy against its category

The dotted line is the Home & Garden average. Past it, Tea Cosy is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Cosy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Cosy 215K times last year and spent an estimated £74K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
3.4%
Market size, estimated
£74Ka year
Peak month
December3.9× the quietest month
Top search term
tea cosy119K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £3.83 to £23.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.01 that is £0 to £1K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£3.83–£23.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,138 within Coffee, Tea & Espresso. It carries 321 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
84%
Out of stock, average day
7.0%
Average rank
#2,138in Coffee, Tea & Espresso
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tea Cosy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

98

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

34%

Top 20: 73%

Open market

30%

  • SiXsigma Sports27%
  • Cooksmart23%
  • Pachamama7%
  • SPOTTED DOG GIFT COMPANY5%
  • LILAJ5%
  • Generic4%

Demand

Tea Cosy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Tea Cosy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea cosy119K/yr
  • tea cosy for teapot medium32K/yr
  • tea cosy for teapot large19K/yr
  • small tea cosy9K/yr
  • tea cosy for teapot small10K/yr
  • tea cozy7K/yr
  • small tea cosy for 2 cup teapot5K/yr
  • teapot cosy8K/yr
  • tea cozy for teapot6K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Cosy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.10

Not extra thick

Thin

thinner than expected

Size-Overall16%−0.01

This item would fit on a cup not a teapot

Slightly bigger than I thought

The hedgehog cosy is definitely smaller

Temperature Control16%−0.09

Does not keep a pot of tea even just warm

So it doesn't keep the teapot hot

Completely useless keeping a teapot warm might just aswell not have one

Heat Resistance9%−0.04

Doesn't keep warm

Not thick enough to keep teapots warm

Quality-Overall6%+2.10

Poor quality

Love

Quality-Overall27%+2.10

Excellent product

Good quality and exactly as described

Good quality, keeps tea hot

Temperature Retention14%+0.88

Excellent product keeps the teapot nice and warm

Really good keeping tea hot

Keeps tea warm

Size-Overall11%−0.01

Fits perfect

Very snug

generous size

Advertised Vs Actual Product9%−0.02

Just as advertised

its even more beautiful in real life than in the photos

Does the job

Design-Overall7%+0.39

Lovely bright design

Lovely design

The bee design is lovely too

Return

1.3% Return rate 79% Fixable by listing

Size-Overall74%▅▇▆█▆▅

This item would fit on a cup not a teapot

Slightly bigger than I thought

The hedgehog cosy is definitely smaller

Thin10%▅█▄▂▅▃

very very thin

Color4%█▁▃▁▃▃
Quality-Overall3%▄▁▁▁▁█

Poor quality

Smell2%▁▁▇▁▁█

FAQ

Common Tea Cosy questions

Answered from the same tracked data.