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Tea Box

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -38.4% this quarter, so Tea Box is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£53K/yr130K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
40%top-5 click share · 32 brands · 44 sellers

Flapen Score

Tea Box against its category

The dotted line is the Home & Garden average. Past it, Tea Box is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Box 130K times last year and spent an estimated £53K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
2.7%
Market size, estimated
£53Ka year
Peak month
November3.0× the quietest month
Top search term
tea box54K searches a year

02 · Price

A sale here is worth £15.03.

Listings sell for £15.03 on average, from £4.03 to £48.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.03 that is £0 to £2K a year per listing.

Average price
£15.03inside the $15 to $100 sweet spot
Price range
£4.03–£48.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #311 within Coffee, Tea & Espresso. It carries 564 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
16.8%
Average rank
#311in Coffee, Tea & Espresso
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Tea Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

44

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

40%

Top 20: 85%

Open market

44%

  • woodluv15%
  • Carousel Home Gifts12%
  • Coloch9%
  • Alsonerbay8%
  • Yuecda6%
  • ASelected6%

Demand

Tea Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Tea Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea box54K/yr
  • tea box organiser28K/yr
  • tea organiser box11K/yr
  • tea storage box11K/yr
  • tea bag box8K/yr
  • wooden tea box9K/yr
  • tea chest6K/yr
  • tea boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.08

looked cheap

Bad quality

Poor quality would be passable if the spelling on front was correct

Size-Overall24%−0.14

Tea bags didn't fit

lid doesn't fit

Too small

Print Quality4%−0.01

the text on the top makes no sense

Poor text

Advertised Vs Actual Product3%+0.17

Their photos are a bit of an optical illusion with the teeny weeny cups

not in the way the picture shows it

Value For Money3%+0.70

looks more expensive than it costs

Not worth the money at all

Love

Quality-Overall20%−0.08

good quality box

Fantastic quality

Overall well made

Value For Money8%+0.70

at an affordable price

Good value

Good value for money

Storage Capacity8%+0.61

excellent storage

Great tea box storage

My favourite new storage for my teas

Design-Overall7%+0.25

lovely design

The drawer layout is practical

Nice box ready to decorate

Assembly/Installation6%+0.59

Easy to put together

It was easy to assemble

Easy to set up

Return

0.6% Return rate 67% Fixable by listing

Size-Overall54%▇▆▆▅▆█

Tea bags didn't fit

lid doesn't fit

Too small

Defective Material/Parts9%▂█▆▆▆▂
Quality-Overall8%▂▄▃█▃▂

looked cheap

Bad quality

Poor quality would be passable if the spelling on front was correct

Advertised Vs Actual Product3%▆▅▇█▅▁

Their photos are a bit of an optical illusion with the teeny weeny cups

not in the way the picture shows it

Functionality-Overall2%▁▆█▁▆▆

FAQ

Common Tea Box questions

Answered from the same tracked data.