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Taylor Swift Party

Fail

Prices span $3.88–$12.54, mostly outside the sweet spot, so Taylor Swift Party is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£22K/yr57K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
54%top-5 click share · 21 brands · 25 sellers

Flapen Score

Taylor Swift Party against its category

The dotted line is the Home & Garden average. Past it, Taylor Swift Party is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taylor Swift Party 57K times last year and spent an estimated £22K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
5.2%
Market size, estimated
£22Ka year
Peak month
September5.0× the quietest month
Top search term
taylor swift birthday decorations13K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.88 to £12.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.29 that is £0 to £729 a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.88–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£729
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #1,313 within Party Supplies. It carries 481 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#1,313in Party Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
481per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Taylor Swift Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

25

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

34%

  • Luclay16%
  • Ainvliya13%
  • YQ-BEST10%
  • MEMOEVER10%
  • Bcxiuso10%
  • LaVenty8%

Demand

Taylor Swift Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Search terms

Top Taylor Swift Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift birthday decorations13K/yr
  • taylor swift party decorations15K/yr
  • taylor swift party10K/yr
  • taylor swift decorations7K/yr
  • taylor swift birthday4K/yr
  • taylor swift balloons5K/yr
  • taylor swift birthday banner2K/yr
  • taylor swift balloon1K/yr
  • taylor swift banner763/yr
  • taylor swift decorations party251/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation17%−0.12

Very disappointing - only tried one balloon which would not inflate

they are a little tricky to inflate

Smell14%−0.05

- Dropped one star as these is a slight plastically smell that doesnt seem to fade

Size-Overall7%+0.51

Bigger than expected

Print Quality7%−0.02

only issue a few of the balloons the print wasnt done properly so didnt look as good as the rest

Value For Money5%+0.23

A bit of an expensive pack

A bit pricey

Love

Quality-Overall37%+2.89

Great quality, so easy to put up

Good made card

Excellent quality

Inflation/Deflation13%−0.12

stayed fully inflated all day during set up

The balloons are easy to inflate

are all still fully inflated 6 days later

Value For Money8%+0.23

I lot cheaper than ordering one

think they are good value for money

Good value for money

Color6%−0.04

They are brightly coloured and really fun

Colours are great

The colour of the balloons are great

Design-Overall5%−0.15

Nice design

I purchased this set for a colleagues birthday, and I have to say, the overall design and theme were absolutely fantastic

Return

0.8% Return rate 67% Fixable by listing

Size-Overall30%▁█▆▇▇▅

Bigger than expected

Color19%▁▆█▃▁▆
Advertised Vs Actual Product17%▁▁▁▆█▇
Quality-Overall13%█▁▄▄▃▁
Defective Material/Parts6%▁█▁▁▁▄

FAQ

Common Taylor Swift Party questions

Answered from the same tracked data.