Taylor Swift Mug

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

9.4%

Market size, estimated

£26Ka year

Peak month

December12.0× the quietest month

Top search term

taylor swift mug16K searches a year

Listings sell for £11.34 on average, from £7.97 to £15.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £11.34 that is £0 to £1K a year per listing.

Average price

£11.34under the $15 to $100 sweet spot

Price range

£7.97–£15.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #2,046 within Vacuum Flasks. It carries 28 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

43.0%

Average rank

#2,046in Vacuum Flasks

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

28per listing

Listings tracked

16

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months