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Taylor Swift Mug

Fail

Shoppers spend only $26K a year here, so Taylor Swift Mug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£26K/yr25K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 17 sellers

Flapen Score

Taylor Swift Mug against its category

The dotted line is the Home & Garden average. Past it, Taylor Swift Mug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taylor Swift Mug 25K times last year and spent an estimated £26K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
9.4%
Market size, estimated
£26Ka year
Peak month
December12.0× the quietest month
Top search term
taylor swift mug16K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £7.97 to £15.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £11.34 that is £0 to £1K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£7.97–£15.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #2,046 within Vacuum Flasks. It carries 28 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
43.0%
Average rank
#2,046in Vacuum Flasks
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Taylor Swift Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

30%

  • Onperpoe27%
  • Sayudar14%
  • WHENZOO9%
  • Jars Nova7%
  • VOYANTE7%
  • Nhemeylp7%

Demand

Taylor Swift Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Taylor Swift Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift mug16K/yr
  • taylor swift cup7K/yr
  • swiftea mug2K/yr
  • taylor swift drinking cup224/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose50%0.00

Lovely gift

Perfect gift for a swiftie

Quality-Overall38%

Good quality

Nice item, seems good quality

Design-Overall13%

lovely design

Return

0.4% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%▁▅▁█▁▁
Design-Overall25%▁▁█▁▁▁
Gifting Purpose25%▁█▁▁▁▁

FAQ

Common Taylor Swift Mug questions

Answered from the same tracked data.