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Tassimo My Way 2

a concentrated shelf (top 5 take 100% of clicks) — Tassimo My Way 2 doesn't clear our bar today.

Flapen Score

24
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Market size 9Growth 6Conversion 57Competition 0Returns 40Price range 95Avg price 91Brand share 0Review moat 24Quality gap 19
This niche Category average

Is Tassimo My Way 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tassimo My Way 2 is a £35K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 24/100.

Tassimo My Way 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.9% over the last 90 days and 4.8% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr500
Search volume / yr-37.9%13K
Conversion rate4.8%
Avg price£55.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 47
Top-5 product click share100%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews5,468

Top Tassimo My Way 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tassimo100%

Tassimo My Way 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR4.8%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,468Avg BSR#10
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

What reviews say buyers love and hate about Tassimo My Way 2

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

Coffee machine very good

Ease Of Use16%

Ease of use

Value For Money11%

Value for money

Temperature Control11%

Adjustable temperature of drinks

Ease Of Cleaning8%

so so easy to clean

What buyers complain about

57% of reviews
Touch/Button Controls11%

stupid sticker on start button

Durability9%

Did not even last a year

Functionality-Overall7%

Does no work 2 bought from Amazon both absolute crap do not buy

Value For Money7%

Expensive pods

Maintenance And Repair7%

I thought it would improve with use

Tassimo My Way 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Color
10%
3Leak-Proof
8%
4Heating
7%
5Touch/Button Controls
7%

Common Tassimo My Way 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tassimo My Way 2 24/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 3 tracked products. Search demand moved -37.9% over the last 90 days.
Search demand for Tassimo My Way 2 on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 6.4× the quietest.