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Tassimo My Way 2

Fail

The top 5 products take 100% of clicks, so Tassimo My Way 2 is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£35K/yr13K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 47 sellers

Flapen Score

Tassimo My Way 2 against its category

The dotted line is the Home & Garden average. Past it, Tassimo My Way 2 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tassimo My Way 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tassimo My Way 2 13K times last year and spent an estimated £35K. One brand takes every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
4.8%
Market size, estimated
£35Ka year
Peak month
December6.4× the quietest month
Top search term
tassimo my way 2 coffee machine8K searches a year

02 · Price

A sale here is worth £55.67.

Listings sell for £55.67 on average, from £54.94 to £56.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £55.67 that is £6K to £14K a year per listing.

Average price
£55.67inside the $15 to $100 sweet spot
Price range
£54.94–£56.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Coffee, Tea & Espresso. It carries 5,468 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Coffee, Tea & Espresso
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,468per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Tassimo100%

Demand

Tassimo My Way 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Reviews and returns

What reviews say buyers love and hate about Tassimo My Way 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls11%−0.04

stupid sticker on start button

The touch screen does not work

Durability9%−0.04

Did not even last a year

Stopped working after 3 months

Functionality-Overall7%−0.04

Does no work 2 bought from Amazon both absolute crap do not buy

Value For Money7%−0.02

Expensive pods

Maintenance And Repair7%−0.03

I thought it would improve with use

Love

Quality-Overall24%+1.60

Coffee machine very good

the machine is fantastic

Good quality

Ease Of Use16%+1.23

Ease of use

Excellent machine easy to use

Had for a while now used every day still going great easy to use looks great

Value For Money11%−0.02

Value for money

Good price

Worth the money

Temperature Control11%+0.43

Adjustable temperature of drinks

Love the fact you have three temperature and strength settings, it tells you when it needs a deep clean and the additional water filter makes it a great kitchen gadget

What I love about the My away 2 is you can just temperature and strength

Ease Of Cleaning8%−0.02

so so easy to clean

Excellent machine easy to clean makes all the range of coffees and hot chocolate and the drinks are hot

to keep clean

Return

3.8% Return rate 24% Fixable by listing

Functionality-Overall24%▇█▆▂▄█

Does no work 2 bought from Amazon both absolute crap do not buy

Color10%▃▁█▅▁▂
Leak-Proof8%█▁▁▆▁▁
Heating7%▃▁▁▇█▁
Touch/Button Controls7%▇▁▁▁▁█

stupid sticker on start button

The touch screen does not work

FAQ

Common Tassimo My Way 2 questions

Answered from the same tracked data.