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Taskmaster

Fail

The top 5 brands take 100% of clicks, so Taskmaster is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£22K/yr57K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
87%top-5 click share · 2 brands · 25 sellers

Flapen Score

Taskmaster against its category

The dotted line is the Home & Garden average. Past it, Taskmaster is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taskmaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Taskmaster 57K times last year and spent an estimated £22K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
3.2%
Market size, estimated
£22Ka year
Peak month
December9.2× the quietest month
Top search term
taskmaster46K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £3.45 to £21.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.07 that is £3K to £6K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£3.45–£21.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #715 within Glassware. It carries 174 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#715in Glassware
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
174per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Taskmaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Ginger Fox82%
  • Willow Gifts18%

Demand

Taskmaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Taskmaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taskmaster46K/yr
  • task master7K/yr
  • taskmaster game4K/yr

Reviews and returns

What reviews say buyers love and hate about Taskmaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting50%−0.09

the tasks are way too complicating

The instructions are stupidly confusing

Love

Fun/Entertainment Experience35%−0.23

fun and creative

Great activities

Great fun

Quality-Overall9%+1.01

Good quality, fun and creative

The cards themselves are good quality

Seems like good value for the quality

Gifting Purpose8%+0.85

Could make for a pretty fun gift

It would also make a great gift for fans of the TV show too

This is a gift for my 8 year old grandson

Advertised Vs Actual Product7%+0.80

it does hold true to the TV programme as much as a board game could

It's a play once game

The game plays out like a standard episode of Taskmaster. except each player

Value For Money7%−0.02

getting a fun game for that is definitely good value for money

Got it in sale so worth it

I feel this is good value for money as it has a lot of replayability

Return

0.7% Return rate 0% Fixable by listing

Product Condition60%██▁▁▁▁
Gifting Purpose20%▁▁▁▁█▁
Fun/Entertainment Experience20%▁▁█▁▁▁

FAQ

Common Taskmaster questions

Answered from the same tracked data.