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Tartan Ribbon

Fail

Prices span $2.46–$13.41, mostly outside the sweet spot, so Tartan Ribbon is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£36K/yr112K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
53%top-5 click share · 11 brands · 19 sellers

Flapen Score

Tartan Ribbon against its category

The dotted line is the Home & Garden average. Past it, Tartan Ribbon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartan Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tartan Ribbon 112K times last year and spent an estimated £36K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
5.3%
Market size, estimated
£36Ka year
Peak month
November9.7× the quietest month
Top search term
tartan ribbon93K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £2.46 to £13.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.

Average price
£6.00under the $15 to $100 sweet spot
Price range
£2.46–£13.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£600–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,002 within Sewing. It carries 68 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
24.6%
Average rank
#1,002in Sewing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tartan Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

13%

  • Bliceon22%
  • JTS RIBBON DESIGN19%
  • Berisfords19%
  • Italian Options13%
  • Giddy Square8%
  • PLLDVEFD5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Tartan Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Tartan Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tartan ribbon93K/yr
  • tartan ribbon thin4K/yr
  • red tartan ribbon5K/yr
  • plaid ribbon5K/yr
  • tartan wired ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Tartan Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall75%−0.28

Very poor quality

Not the best quality

Gifting Purpose25%−0.06

is a cheap win for Christmas parcels

Love

Quality-Overall54%−0.28

Good quality

Lovely quality and did the job well

Good quality and a much more cost efficient way of decorating presents than shop ribbon

Advertised Vs Actual Product25%+2.86

As advertised

As Described

Value For Money10%+1.04

Good value for money

Good value for money

Color6%+0.60

Good quality & bright colours

Size-Overall4%+0.39

Fit for purpose

Return

1.1% Return rate 38% Fixable by listing

Thickness25%█▁▁▁▁▁
Wrinkles13%▁█▁▁▁▁
Thin13%▁▁▁▁▁█
Advertised Vs Actual Product13%▁▁█▁▁▁
Quality-Overall13%▁▁█▁▁▁

Very poor quality

Not the best quality

FAQ

Common Tartan Ribbon questions

Answered from the same tracked data.