Tartan Ribbon
FailPrices span $2.46–$13.41, mostly outside the sweet spot, so Tartan Ribbon is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £36K/yr112K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 19 sellers
Flapen Score
Tartan Ribbon against its category
The dotted line is the Home & Garden average. Past it, Tartan Ribbon is stronger. Inside it, weaker.
Market
The Tartan Ribbon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tartan Ribbon 112K times last year and spent an estimated £36K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £36Ka year
- Peak month
- November9.7× the quietest month
- Top search term
- tartan ribbon93K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £2.46 to £13.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.00 that is £600 to £2K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £2.46–£13.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £600–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,002 within Sewing. It carries 68 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 83%
- Out of stock, average day
- 24.6%
- Average rank
- #1,002in Sewing
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 68per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Tartan Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Christmas Tartan Ribbon 20 Yards Christmas Ribbon Xmas Ribbons for Crafts for Gift Decoration Xmas Tree Decorations Arts Crafts DIY 1.5 cm (Style 2)
- Price
- £4.28
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago

Tartan Ribbon 16mm x 10M - Green/Blue
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 5y ago

Berisfords 7622/25/16 25mm x 25m reel of Flower of Scotland Tartan Ribbon
- Price
- £10.42
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 13y ago

Tartan Ribbon 15mm 25mm & 40mm Available in Blackwatch Macgregor Royal Stewart & Shetland 3 Metres of Ribbon (Black Watch 25mm)
- Price
- £4.77
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago

Berisfords Polyester Tartan Flower of Scotland 10.4 x 10.4 x 1.6 cm 00762200100016
- Price
- £10.10
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 12y ago
Trending
90-day click momentum
Flower of Scotland Tartan Ribbon Christmas 16 775D 10mm 1 Metre
- Price
- £2.46
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago

Berisfords Tartan Ribbon - 17 Traditional Designs for Home Gifts Fashion and Crafts - Flower of Scotland Tartan - 25mm Wide x 3 Metres
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 6y ago

PLLDVEFD Size 20 Plaid Ribbon Vintage Ribbon Decorative Ribbon Suitable For Gift Packaging Bouquets Clothes.
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Red Ribbons For Gift Wrapping Red And Green Tartan Ribbon 25mm 25 Yard Grosgrain Ribbon Sparkly Ribbons For Crafting Christmas Tree Present Wrapping Accessories Wedding Car Burgundy Christmas Fabric
- Price
- £7.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Berisfords 7622/10/08 10mm x 25m reel of cream satin Ribbon Rose
- Price
- £10.50
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 12y ago
Newest
by launch date
Zestjewel Red Green Tartan Ribbon - 10mm Christmas Tartan - 25 Yards Plaid Gold Edge Ribbon for Christmas Cards Crafting Gift Wrapping
- Price
- £4.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Black Watch Tartan Ribbon 40mm x 10m - Woven Reversible Yarn-Dyed Non-Wired
- Price
- £13.41
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 10mo ago

Black Watch Tartan Ribbon 40mm x 3m - Woven Reversible Yarn-Dyed Non-Wired
- Price
- £7.47
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 10mo ago

Black Watch Tartan Ribbon 10mm x 5m - Woven Reversible Yarn-Dyed Non-Wired
- Price
- £8.35
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 10mo ago

Red Ribbons For Gift Wrapping Red And Green Tartan Ribbon 25mm 25 Yard Grosgrain Ribbon Sparkly Ribbons For Crafting Christmas Tree Present Wrapping Accessories Wedding Car Burgundy Christmas Fabric
- Price
- £7.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
13%
- Bliceon22%
- JTS RIBBON DESIGN19%
- Berisfords19%
- Italian Options13%
- Giddy Square8%
- PLLDVEFD5%
- Open — no brand owns it (5 brands, 13%)
Demand
Tartan Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Tartan Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tartan ribbon93K/yr
- tartan ribbon thin4K/yr
- red tartan ribbon5K/yr
- plaid ribbon5K/yr
- tartan wired ribbon5K/yr
Reviews and returns
What reviews say buyers love and hate about Tartan Ribbon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very poor quality
Not the best quality
is a cheap win for Christmas parcels
Love
Good quality
Lovely quality and did the job well
Good quality and a much more cost efficient way of decorating presents than shop ribbon
As advertised
As Described
Good value for money
Good value for money
Good quality & bright colours
Fit for purpose
Return
1.1% Return rate 38% Fixable by listing
Very poor quality
Not the best quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tartan Ribbon questions
Answered from the same tracked data.









