tartan ribbon
Skip itPrices mostly outside the sweet spot ($2.46–$13.41) — this niche doesn't clear our bar today.
Review moat
Incredible68.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 112K searches
Price range
Bad£2.46–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tartan ribbon is a £36K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tartan ribbon market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #1,002
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 42%
- Out of stock
- 24.6%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
13%
- Bliceon22%
- JTS RIBBON DESIGN19%
- Berisfords19%
- Italian Options13%
- Giddy Square8%
- PLLDVEFD5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -27.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×
Top tartan ribbon search terms
- tartan ribbon93K/yr
- tartan ribbon thin4K/yr
- red tartan ribbon5K/yr
- plaid ribbon5K/yr
- tartan wired ribbon5K/yr
Top tartan ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Christmas Tartan Ribbon 20 Yards Christmas Ribbon Xmas Ribbons for Crafts for Gift Decoration Xmas Tree Decorations Arts Crafts DIY 1.5 cm (Style 2)
Bliceon£4.284.8★7 rev
Tartan Ribbon 16mm x 10M - Green/Blue
Italian Options£3.954.5★221 rev
Berisfords 7622/25/16 25mm x 25m reel of Flower of Scotland Tartan Ribbon
Berisfords£10.424.3★71 rev
Tartan Ribbon 15mm 25mm & 40mm Available in Blackwatch Macgregor Royal Stewart & Shetland 3 Metres of Ribbon (Black Watch 25mm)
JTS RIBBON DESIGN£4.774.2★13 rev
Berisfords Polyester Tartan Flower of Scotland 10.4 x 10.4 x 1.6 cm 00762200100016
Berisfords£10.104.8★12 rev
Newest
by launch date
Zestjewel Red Green Tartan Ribbon - 10mm Christmas Tartan - 25 Yards Plaid Gold Edge Ribbon for Christmas Cards Crafting Gift Wrapping
Zestjewel£4.792 rev
Black Watch Tartan Ribbon 40mm x 10m - Woven Reversible Yarn-Dyed Non-Wired
Giddy Square£13.4131 rev
Black Watch Tartan Ribbon 40mm x 3m - Woven Reversible Yarn-Dyed Non-Wired
Giddy Square£7.4731 rev
Black Watch Tartan Ribbon 10mm x 5m - Woven Reversible Yarn-Dyed Non-Wired
Giddy Square£8.3531 rev
Red Ribbons For Gift Wrapping Red And Green Tartan Ribbon 25mm 25 Yard Grosgrain Ribbon Sparkly Ribbons For Crafting Christmas Tree Present Wrapping Accessories Wedding Car Burgundy Christmas Fabric
SereneGLow£7.791 rev
Trending
90-day click momentum
Flower of Scotland Tartan Ribbon Christmas 16 775D 10mm 1 Metre
Simon Browne Crafts£2.464.2★
Berisfords Tartan Ribbon - 17 Traditional Designs for Home Gifts Fashion and Crafts - Flower of Scotland Tartan - 25mm Wide x 3 Metres
Berisfords£4.904.4★
PLLDVEFD Size 20 Plaid Ribbon Vintage Ribbon Decorative Ribbon Suitable For Gift Packaging Bouquets Clothes.
PLLDVEFD£4.115.0★
Red Ribbons For Gift Wrapping Red And Green Tartan Ribbon 25mm 25 Yard Grosgrain Ribbon Sparkly Ribbons For Crafting Christmas Tree Present Wrapping Accessories Wedding Car Burgundy Christmas Fabric
SereneGLow£7.795.0★
Berisfords 7622/10/08 10mm x 25m reel of cream satin Ribbon Rose
Berisfords£10.504.7★
What buyers say about tartan ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“Good value for money”
“Good quality & bright colours”
“Fit for purpose”
What buyers complain about
“Very poor quality”
“is a cheap win for Christmas parcels”
Top return reasons
Common questions
- Is tartan ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the tartan ribbon niche?
- 11 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in tartan ribbon?
- Top complaints mined from reviews: Quality-Overall, Gifting Purpose. The return rate is 1.1%.
- When does demand for tartan ribbon peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the tartan ribbon niche?
- Listings span £2.46–£13.41; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.