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Tartan Blanket

Fail

Shoppers spend only $8K a year here, so Tartan Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£8K/yr117K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
33%top-5 click share · 26 brands · 36 sellers

Flapen Score

Tartan Blanket against its category

The dotted line is the Home & Garden average. Past it, Tartan Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tartan Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tartan Blanket 117K times last year and spent an estimated £8K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.4%
Market size, estimated
£8Ka year
Peak month
November6.8× the quietest month
Top search term
tartan blanket42K searches a year

02 · Price

A sale here is worth £17.61.

Listings sell for £17.61 on average, from £5.61 to £48.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.61 that is £0 to £2K a year per listing.

Average price
£17.61inside the $15 to $100 sweet spot
Price range
£5.61–£48.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #363 within Home Textiles. It carries 1,236 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
55%
Out of stock, average day
26.3%
Average rank
#363in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,236per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tartan Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£246£493£739£985101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

36

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

33%

Top 20: 74%

Open market

40%

  • DREAMLANDING12%
  • BRAW CLANS TARTANS11%
  • Adore Home10%
  • Trail maker9%
  • EHC9%
  • Dreamscene8%

Demand

Tartan Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Tartan Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tartan blanket42K/yr
  • tartan throw20K/yr
  • tartan blankets and throws16K/yr
  • tartan throws for sofa11K/yr
  • plaid blanket7K/yr
  • check blanket4K/yr
  • checked blanket5K/yr
  • green tartan throw6K/yr
  • tartan throws6K/yr

Reviews and returns

What reviews say buyers love and hate about Tartan Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.42

Buy cheap, get cheap

Bad quality

Not the best

Thickness13%−0.04

large bit thin

On the 'negative' side it could be said to be thin

Not as thick as others

Size-Overall11%−0.03

large

Its tiny

Large mat

Material Quality8%−0.03

Matrerual not as expected

Plastic sheet

Color7%−0.07

Not good colour or quality

the colour is dull

Not red

Love

Quality-Overall21%+0.42

Beautifully made

Reasonable quality for price

Excellent quality

Soft Feel20%

Soft fabric

Really soft to the touch

Beautifully soft

Value For Money12%−0.05

Excellent value

Good value

Good value for money

Warmth8%+0.70

It looks great and if needed as an extra blanket on a cold night, it's soft and warm

soft and warm throw

warm and cozy

Color8%−0.07

Lovely colour

Beautiful colours

Great pattern/depth of color

Return

0.6% Return rate 52% Fixable by listing

Size-Overall22%█▅▄▇▇▇

large

Its tiny

Large mat

Color20%▆█▆▅▅▂

Not good colour or quality

the colour is dull

Not red

Quality-Overall15%▂▅▅▃▃█

Buy cheap, get cheap

Bad quality

Not the best

Thin14%█▅▁▄▅▆

Very thin

Material Quality12%▃▃█▇▄▅

Matrerual not as expected

Plastic sheet

FAQ

Common Tartan Blanket questions

Answered from the same tracked data.