tartan blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Price range
Great£5.61–£48.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,236.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 117K searches
According to Flapen's Amazon United Kingdom niche tracking, tartan blanket is a £8K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tartan blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 63%
- Out of stock
- 26.3%
- Avg brand age
- 56 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
36
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
33%
Top 20: 74%
Open market
40%
- DREAMLANDING12%
- BRAW CLANS TARTANS11%
- Adore Home10%
- Trail maker9%
- EHC9%
- Dreamscene8%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -20.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top tartan blanket search terms
- tartan blanket42K/yr
- tartan throw20K/yr
- tartan blankets and throws16K/yr
- tartan throws for sofa11K/yr
- plaid blanket7K/yr
- check blanket4K/yr
- checked blanket5K/yr
- green tartan throw6K/yr
- tartan throws6K/yr
Top tartan blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREAMLANDING Fleece Throws For Sofa Bed Chair Soft Colorful Oversized Decorative Ultra-Plush Throw Blanket (130x150cm Red Plaid)
DREAMLANDING£12.014.6★981 rev
Trail maker 50x60 Throw Blankets Plaid Fleece Throw Blankets for Bedroom Couch Livingroom Chair Pets Outdoors (Red/Green)
Trail maker£7.434.1★923 rev
Dreamscene Sofa Throw Blanket Soft Cosy Warm Check Outdoor Throws for Garden Furniture Single Fleece Blanket for Bedroom Living Room Picnic 120x150cm - Grey Tartan
Dreamscene£5.614.4★3,475 rev
DiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
DiaryLook£6.464.6★2,266 rev
Mocasor Plaid Blanket Scarves for Women Ladies Fashion Winter Warm Tartan Oversized Long Checked Shawls and Wraps (03 Red Blue Plaid)
Mocasor£11.584.5★2,360 rev
Newest
by launch date
BATTILO HOME Olive Green Throw Blanket for Sofa Army Green Tartan Blanket Buffalo Checkered Blankets Lightweight Farmhouse Plaid Green Throw Blankets for Bed Couch 127x152cm
BATTILO HOME£19.803,242 rev
DiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
DiaryLook£6.462,266 rev
EMME Fleece Blanket Throw Blanket Sherpa Fluffy Flannel Blanket Checkered Blankets Soft Warm Cozy Throw Blankets for Bed Couch Sofa Armchairs Picnic Beige 130 x 150cm
EMME£10.001,841 rev
Exclusivo Mezcla Checkered Fleece Blanket for Sofa Couch Black
Exclusivo Mezcla£7.90717 rev
The Golden Eagle Scottish Tweed Wool Large Blanket Tartan Rug with Check Pattern for Warm Winter (Buchanan Antique)
The Golden Eagle£42.5488 rev
Trending
90-day click momentumDiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
DiaryLook£6.464.6★
BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Campbell Ancient Tartan
BRAW CLANS TARTANS£42.184.4★
BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Buchanan Autumn Tartan
BRAW CLANS TARTANS£48.604.4★
The Scotland Kilt Company Recycled Wool Tartan Lap Blanket in Natural Buchanan - Fringed Edges Soft Machine Washable - One Size 73.5 x 177cm
The Scotland Kilt Company£28.594.3★
Exclusivo Mezcla Checkered Fleece Blanket for Sofa Couch Black
Exclusivo Mezcla£7.904.5★
What buyers say about tartan blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Soft fabric”
“Excellent value”
“It looks great and if needed as an extra blanket on a cold night, it's soft and warm”
“Lovely colour”
“Lightweight”
“Good size and quality”
“comfy”
“Thin and easy to fold away”
“Waterproof and compact easy to carry”
What buyers complain about
“Buy cheap, get cheap”
“large bit thin”
“large”
“Matrerual not as expected”
“Not good colour or quality”
“Not soft”
“Very thin”
“Stitching on edges poor finish”
“Not as expected”
“it had a very bad smell”
Top return reasons
Common questions
- Is tartan blanket profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 60 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the tartan blanket niche?
- 26 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in tartan blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.6%.
- When does demand for tartan blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the tartan blanket niche?
- Listings span £5.61–£48.60; the average listing price is £17.61 (sweet spot $15–$100). The average incumbent carries 1,236 reviews — the moat a new listing must climb.