Tartan Blanket
a small market ($8K/yr) — Tartan Blanket doesn't clear our bar today.
Flapen Score
Is Tartan Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tartan Blanket is a £8K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Tartan Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.9% over the last 90 days and 0.4% of searches end in a purchase.
£8K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 60 products
Top Tartan Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DREAMLANDING Fleece Throws For Sofa Bed Chair Soft Colorful Oversized Decorative Ultra-Plush Throw Blanket (130x150cm Red Plaid)
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 981
- Age
- 4y ago
Trail maker 50x60 Throw Blankets Plaid Fleece Throw Blankets for Bedroom Couch Livingroom Chair Pets Outdoors (Red/Green)
- Price
- £7.43
- Rating
- 4.1/5
- Reviews
- 923
- Age
- 5y ago
Dreamscene Sofa Throw Blanket Soft Cosy Warm Check Outdoor Throws for Garden Furniture Single Fleece Blanket for Bedroom Living Room Picnic 120x150cm - Grey Tartan
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,475
- Age
- 7y ago
DiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 2,266
- Age
- 1y ago
Mocasor Plaid Blanket Scarves for Women Ladies Fashion Winter Warm Tartan Oversized Long Checked Shawls and Wraps (03 Red Blue Plaid)
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 7y ago
Trending
90-day click momentumDiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 2,266
- Age
- 1y ago
BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Campbell Ancient Tartan
- Price
- £42.18
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago
BRAW CLANS TARTANS Soft wool Tartan Poncho Blanket cape made in Scotland - Ruana cloak style - full body shawl - Mothers day Gift - Home Travel Camping - Buchanan Autumn Tartan
- Price
- £48.60
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago
The Scotland Kilt Company Recycled Wool Tartan Lap Blanket in Natural Buchanan - Fringed Edges Soft Machine Washable - One Size 73.5 x 177cm
- Price
- £28.59
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 4y ago
Exclusivo Mezcla Checkered Fleece Blanket for Sofa Couch Black
- Price
- £7.90
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago
Newest
by launch date
BATTILO HOME Olive Green Throw Blanket for Sofa Army Green Tartan Blanket Buffalo Checkered Blankets Lightweight Farmhouse Plaid Green Throw Blankets for Bed Couch 127x152cm
- Price
- £19.80
- Rating
- 4.3/5
- Reviews
- 3,242
- Age
- 1y ago
DiaryLook Plaid Warm Blanket Scarf for Winter Long Ladies Scarves Check Soft Wool Tartan Shawl Wraps for Women
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 2,266
- Age
- 1y ago
EMME Fleece Blanket Throw Blanket Sherpa Fluffy Flannel Blanket Checkered Blankets Soft Warm Cozy Throw Blankets for Bed Couch Sofa Armchairs Picnic Beige 130 x 150cm
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 1,841
- Age
- 1y ago
Exclusivo Mezcla Checkered Fleece Blanket for Sofa Couch Black
- Price
- £7.90
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago
The Golden Eagle Scottish Tweed Wool Large Blanket Tartan Rug with Check Pattern for Warm Winter (Buchanan Antique)
- Price
- £42.54
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
36
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
33%
Top 20: 74%
Open market
40%
- DREAMLANDING12%
- BRAW CLANS TARTANS11%
- Adore Home10%
- Trail maker9%
- EHC9%
- Dreamscene8%
Tartan Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top Tartan Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tartan blanket42K/yr
- tartan throw20K/yr
- tartan blankets and throws16K/yr
- tartan throws for sofa11K/yr
- plaid blanket7K/yr
- check blanket4K/yr
- checked blanket5K/yr
- green tartan throw6K/yr
- tartan throws6K/yr
What reviews say buyers love and hate about Tartan Blanket
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Beautifully made”
“Soft fabric”
“Excellent value”
“It looks great and if needed as an extra blanket on a cold night, it's soft and warm”
“Lovely colour”
What buyers complain about
79% of reviews“Buy cheap, get cheap”
“large bit thin”
“large”
“Matrerual not as expected”
“Not good colour or quality”
Tartan Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tartan Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
