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Tart Tin

Fail

Prices span $5.00–$14.60, mostly outside the sweet spot, so Tart Tin is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£66K/yr113K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
59%top-5 click share · 16 brands · 32 sellers

Flapen Score

Tart Tin against its category

The dotted line is the Home & Garden average. Past it, Tart Tin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tart Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tart Tin 113K times last year and spent an estimated £66K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
6.9%
Market size, estimated
£66Ka year
Peak month
December2.1× the quietest month
Top search term
quiche tin19K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £5.00 to £14.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.55 that is £2K to £4K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£5.00–£14.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #20 within Bakeware. It carries 973 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#20in Bakeware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tart Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

32

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • Toced23%
  • Tala16%
  • Sinnsally14%
  • Highkit9%
  • MasterClass7%
  • SUJIBHI6%

Demand

Tart Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Tart Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quiche tin19K/yr
  • tart tin28K/yr
  • flan tin17K/yr
  • quiche tins with loose base11K/yr
  • tart tins for baking9K/yr
  • tart tins6K/yr
  • pie tart & quiche pans5K/yr
  • loose bottom flan tin5K/yr
  • loose bottom tart tin4K/yr
  • tart pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Tart Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.42

Poor quality

Terrible quality

Flimsy and poor quality

Size-Overall15%−0.05

Bit small

Bit smaller than I expected

Recycle/Reuse10%−0.07

A 6 pack of pans INDIVIDUALLY wrapped in plastic unable to be recycled

Adhesion/Stickiness10%−0.04

The non stick coating came off after one use

Heating10%+0.18

Very deep so hot to see yet if goid for quiches too

Love

Quality-Overall32%+1.42

Really good quality and fast delivery

Good quality

Good tin

Baking11%+0.56

I love baking so these will come in handy

They make baking better

It suited my baking requirements

Size-Overall11%−0.05

Nice size good quality

Good size 20cm

The 24 cm size is ideal for family portions

Value For Money10%+1.05

Good for the price

Great value

Great value

Advertised Vs Actual Product8%+0.18

Just what I needed

it does the job

Does exactly as say

Return

1.7% Return rate 86% Fixable by listing

Size-Overall79%▆▇▇▇█▆

Bit small

Bit smaller than I expected

Thickness5%▃▅▃█▃█
Advertised Vs Actual Product4%█▂▂▂▁▃

Not the stated dimensions

Adhesion/Stickiness2%▇▁▄▁▃█

The non stick coating came off after one use

Quality-Overall2%▁█▁▁▄▁

Poor quality

Terrible quality

Flimsy and poor quality

FAQ

Common Tart Tin questions

Answered from the same tracked data.