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Tapestry

Tapestry shows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 16Growth 17Conversion 11Competition 90Returns 97Price range 44Avg price 41Brand share 89Review moat 27Quality gap 60
This niche Category average

Is Tapestry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tapestry is a £66K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Tapestry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.6% over the last 90 days and 0.9% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr5K
Search volume / yr-15.6%677K
Conversion rate0.9%
Avg price£10.96

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers40 · 55
Top-5 product click share25%
Open market54%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement88%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews3,839

Top Tapestry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

25%

Top 20: 63%

Open market

49%

  • Bless International14%
  • raajsee11%
  • Simpkeely9%
  • Yugarlibi7%
  • Dremisland6%
  • FENDROM5%

Tapestry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume677KCVR0.9%Products69Brands40Top 5 Brands46%OOS Rate10.6%Rating4.4★Reviews3,839Avg BSR#99
20K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top Tapestry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tapestry257K/yr
  • wall tapestry124K/yr
  • wall hanging72K/yr
  • tapestry wall hanging75K/yr
  • tapestries36K/yr
  • wall hangings24K/yr
  • wall hanging tapestry16K/yr
  • wall tapestry hanging13K/yr
  • fabric wall hangings11K/yr
  • hanging tapestry7K/yr

What reviews say buyers love and hate about Tapestry

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall17%

The macrame is good quality for the money

Strength11%

Really strong

Adhesion/Stickiness10%

Very sticky

Value For Money10%

Great value for money

Advertised Vs Actual Product8%

As advertised

What buyers complain about

69% of reviews
Adhesion/Stickiness25%

have no adhesion whatsoever

Quality-Overall11%

Not the usual quality

Durability8%

the clips provided broke fairly quickly

Advertised Vs Actual Product5%

unhappily the pictures are still waiting to be hung

Paint Quality5%

Small painting fell off wall

Tapestry return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
23%
2Size-Overall
19%
3Functionality-Overall
9%
4Quality-Overall
8%
5Advertised Vs Actual Product
7%

Common Tapestry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tapestry 50/100 on Amazon United Kingdom — Worth a look. The niche generates £66K/yr across 69 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.
Search demand for Tapestry on Amazon United Kingdom peaks in Sep, where the busiest month runs 2.0× the quietest.