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Tapestry

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 0.9% of searches, so Tapestry is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£66K/yr677K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
25%top-5 click share · 40 brands · 55 sellers

Flapen Score

Tapestry against its category

The dotted line is the Home & Garden average. Past it, Tapestry is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapestry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tapestry 677K times last year and spent an estimated £66K. The top 5 brands take 46% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 677K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
677K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.9%
Market size, estimated
£66Ka year
Peak month
September2.0× the quietest month
Top search term
tapestry257K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £3.64 to £24.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.96 that is £0 to £1K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£3.64–£24.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #99 within Tapestries. It carries 3,839 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
10.6%
Average rank
#99in Tapestries
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,839per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tapestry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

25%

Top 20: 63%

Open market

49%

  • Bless International14%
  • raajsee11%
  • Simpkeely9%
  • Yugarlibi7%
  • Dremisland6%
  • FENDROM5%

Demand

Tapestry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Tapestry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapestry257K/yr
  • wall tapestry124K/yr
  • wall hanging72K/yr
  • tapestry wall hanging75K/yr
  • tapestries36K/yr
  • wall hangings24K/yr
  • wall hanging tapestry16K/yr
  • wall tapestry hanging13K/yr
  • fabric wall hangings11K/yr
  • hanging tapestry7K/yr

Reviews and returns

What reviews say buyers love and hate about Tapestry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.21

have no adhesion whatsoever

Do not stick

Didn't Stick for Long

Quality-Overall11%+0.14

Not the usual quality

Very poor quality

Lower quality than before

Durability8%−0.03

the clips provided broke fairly quickly

it fell after a minute or two

can eventually fail

Advertised Vs Actual Product5%+0.42

unhappily the pictures are still waiting to be hung

something different from a picture

This wasnt made clear on the description

Paint Quality5%−0.03

Small painting fell off wall

Damaged my paint

they pulled the paint off the wall on both a door

Love

Quality-Overall17%+0.14

The macrame is good quality for the money

These self-adhesive pads are excellent quality

Excellent product

Strength11%+1.03

Really strong

Strong Hold, Easy to Use, and Perfect for a DIY Magnetic Fridge Board

Tapestry wall hanging clips, strong

Adhesion/Stickiness10%−0.21

Very sticky

Very strong adhesive

Stick well

Value For Money10%+1.09

Great value for money

Good value

Worth it

Advertised Vs Actual Product8%+0.42

As advertised

Just like the picture

As described

Return

0.6% Return rate 34% Fixable by listing

Adhesion/Stickiness23%██▅▅▅▅

have no adhesion whatsoever

Do not stick

Didn't Stick for Long

Size-Overall19%▅▅▅█▅▆

Not fit for purpose

overall too short

Large

Functionality-Overall9%▆▅█▃▅▄

Doesnt work

Does not work as advertised

either way did not work as they normally do

Quality-Overall8%▇▆▆█▅▃

Not the usual quality

Very poor quality

Lower quality than before

Advertised Vs Actual Product7%▃▃▄▄▄█

unhappily the pictures are still waiting to be hung

something different from a picture

This wasnt made clear on the description

FAQ

Common Tapestry questions

Answered from the same tracked data.