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50

tapestry

Worth a look

Shows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.

Market size 16Growth 17Conversion 11Competition 90Returns 97Price range 44Avg price 41Brand share 89Review moat 27Quality gap 60

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.64–£24.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.96

avg listing price — sweet spot $15–$100

Review moat

Okay3,838.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 677K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, tapestry is a £66K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tapestry market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£44K–£55K
units × avg price
Conversion rate
0.9%
Avg BSR
#99
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
10.6%
Avg brand age
34 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

55

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

25%

Top 20: 63%

Open market

49%

  • Bless International14%
  • raajsee11%
  • Simpkeely9%
  • Yugarlibi7%
  • Dremisland6%
  • FENDROM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
20K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top tapestry search terms

  • tapestry257K/yr
  • wall tapestry124K/yr
  • wall hanging72K/yr
  • tapestry wall hanging75K/yr
  • tapestries36K/yr
  • wall hangings24K/yr
  • wall hanging tapestry16K/yr
  • wall tapestry hanging13K/yr
  • fabric wall hangings11K/yr
  • hanging tapestry7K/yr
All search terms

Top tapestry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£3K6%£4K8%£5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tapestry

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The macrame is good quality for the money”

Strength11%

“Really strong”

Adhesion/Stickiness10%

“Very sticky”

Value For Money10%

“Great value for money”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“Easy to Use”

Color3%

“Colours are clear”

Durability3%

“Strong and durable”

Instructions/User Manual/Troubleshooting2%

“I also enjoyed the user instructions it was clear and helpful”

Paint Quality2%

“Great product doesnt mark paint on walls”

What buyers complain about

Adhesion/Stickiness25%

“have no adhesion whatsoever”

Quality-Overall11%

“Not the usual quality”

Durability8%

“the clips provided broke fairly quickly”

Advertised Vs Actual Product5%

“unhappily the pictures are still waiting to be hung”

Paint Quality5%

“Small painting fell off wall”

Functionality-Overall4%

“Doesnt work”

Size-Overall3%

“Not fit for purpose”

Strength3%

“Dont hold anything rubbish”

Thickness3%

“I expected a thicker”

Ease Of Use2%

“awkward to remove”

Top return reasons

Adhesion/Stickiness23%
Size-Overall19%
Functionality-Overall9%
Quality-Overall8%
Advertised Vs Actual Product7%
Paint Quality5%
Defective Material/Parts4%
Color3%
Compatibility-Overall3%
Material Quality3%

Common questions

Is tapestry profitable to sell on Amazon United Kingdom?
The niche generates £66K/yr across 69 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the tapestry niche?
40 brands and 55 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in tapestry?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for tapestry peak?
Demand peaks in Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the tapestry niche?
Listings span £3.64–£24.02; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 3,839 reviews — the moat a new listing must climb.