Skip to content

Talking Hearts Card Game

Fail

Demand is soft, at -59.7% this quarter, so Talking Hearts Card Game is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£16K/yr15K searches / yr
90-day growth
-59.7%search demand this quarter
Competition
82%top-5 click share · 8 brands · 17 sellers

Flapen Score

Talking Hearts Card Game against its category

The dotted line is the Home & Garden average. Past it, Talking Hearts Card Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Talking Hearts Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Talking Hearts Card Game 15K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-59.7%
Conversion, latest week
8.6%
Market size, estimated
£16Ka year
Peak month
February20.2× the quietest month
Top search term
talking hearts card game10K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £8.57 to £21.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £11.86 that is £1K to £3K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£8.57–£21.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #790 within Party Supplies. It carries 242 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
7.7%
Average rank
#790in Party Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
242per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Talking Hearts Card Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

17

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Talking Hearts34%
  • Generic31%
  • KAOVCXR18%
  • tell me something5%
  • FeiatPogra5%
  • Let's Replay4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Talking Hearts Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 20.2×

Reviews and returns

What reviews say buyers love and hate about Talking Hearts Card Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.43

I think below £10.00 would be better value

At £12.00 when ordered I do feel this is a bit expensive

It's seem quite pricey to me

Stretchability/Expandability/Elasticity8%+0.14

needs expanding and upgrading though

Fun/Entertainment Experience6%+2.18

I can see it getting a little boring for me

Sometimes these conversation games can feel a bit cringe or awkward

Creativity4%

A few are less inspired

Love

Fun/Entertainment Experience39%+2.18

Some are light and playful,

Fun and engaging

Fun game bought as gift

Quality-Overall12%+0.41

The cards are good quality and easy to use — just pick one and go

Great quality and price

Good card quality too

Ease Of Use8%

It is easy to use

easy to read

The cards are easy to use

Reading/Writing Skills5%+0.35

easy to read

Good for bonding conversations

Really useful prompts for conversation

Efficiency5%−0.14

it works well

The structure works well too

it works well for what it is

Return

0.7% Return rate 40% Fixable by listing

Advertised Vs Actual Product40%▁█▁▁▁▁
Fun/Entertainment Experience40%█▁▅▁▁▁

I can see it getting a little boring for me

Sometimes these conversation games can feel a bit cringe or awkward

Functionality-Overall20%▁▁█▁▁▁

FAQ

Common Talking Hearts Card Game questions

Answered from the same tracked data.