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Talking Hearts Card Game

Fail

Demand is soft, at -59.7% this quarter, so Talking Hearts Card Game is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£16K/yr15K searches / yr
90-day growth
-59.7%search demand this quarter
Competition
82%top-5 click share · 8 brands · 17 sellers

Flapen Score

Talking Hearts Card Game against its category

The dotted line is the Home & Garden average. Past it, Talking Hearts Card Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Talking Hearts Card Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Talking Hearts Card Game 15K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-59.7%
Conversion, latest week
8.6%
Market size, estimated
£16Ka year
Peak month
February20.2× the quietest month
Top search term
talking hearts card game10K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £8.57 to £21.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £11.86 that is £1K to £3K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£8.57–£21.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #790 within Party Supplies. It carries 242 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
7.7%
Average rank
#790in Party Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
242per listing
Listings tracked
10

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Talking Hearts Card Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

17

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

5%

  • Talking Hearts34%
  • Generic31%
  • KAOVCXR18%
  • tell me something5%
  • FeiatPogra5%
  • Let's Replay4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Talking Hearts Card Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 20.2×

Reviews and returns

What reviews say buyers love and hate about Talking Hearts Card Game

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Value For Money”
0.7%of orders come back
“I think below £10.00 would be better value”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Talking Hearts Card Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data