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Tags

Fail

Prices span $2.24–$10.08, mostly outside the sweet spot, so Tags is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£117K/yr181K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
53%top-5 click share · 19 brands · 75 sellers

Flapen Score

Tags against its category

The dotted line is the Home & Garden average. Past it, Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tags 181K times last year and spent an estimated £117K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
13.3%
Market size, estimated
£117Ka year
Top search term
tags62K searches a year

02 · Price

A sale here is worth £4.85.

Listings sell for £4.85 on average, from £2.24 to £10.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.85 that is £2K to £4K a year per listing.

Average price
£4.85under the $15 to $100 sweet spot
Price range
£2.24–£10.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #58 within Paper & Paper Crafts. It carries 905 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
3.0%
Average rank
#58in Paper & Paper Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

75

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

32%

  • G2PLUS21%
  • swift19%
  • BBly9%
  • PPpanda6%
  • Aujzoo6%
  • HAKACC6%

Demand

Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tags62K/yr
  • tags with string29K/yr
  • brown tags18K/yr
  • paper tags11K/yr
  • brown tags with string11K/yr
  • brown gift tags16K/yr
  • paper tags with string5K/yr
  • parcel tags7K/yr
  • kraft tags6K/yr
  • plain gift tags6K/yr

Reviews and returns

What reviews say buyers love and hate about Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.08

Doesnt work very well

could not be detected or registered

Doesnt work

Value For Money9%+0.53

this item is not worth the price for the 50% that actually work

very over priced

Not with the money

Durability8%−0.06

Break within days

STOPS WORKING AFTER A COUPLE OF MONTHS

This second one has now also stopped working

Size-Overall7%+0.39

Theyre quite big

Quite Small

They are tiny

GPS7%−0.03

tracking is a bit off when it works

doesnt track at all

It cant record routes

Love

Quality-Overall20%+1.15

the quality is perfectly good for daily workshop use

Decent quality

The card seemed of a good quality so am happy they were good value for money

Value For Money18%+0.53

Value for money

Decent price

Excellent value

Advertised Vs Actual Product12%+0.84

work as advertised

Look exactly as the picture

As Described

Size-Overall11%+0.39

Right size for all presents

Good size

fits as it should

Ease Of Use8%+0.72

Easy to use

it is very easy to find to replace

Very handy

Return

0.3% Return rate 40% Fixable by listing

Size-Overall34%▆███▆█

Theyre quite big

Quite Small

They are tiny

Compatibility-Overall15%▇▄█▅▄▅
Functionality-Overall14%█▇▃█▇▇

Doesnt work very well

could not be detected or registered

Doesnt work

Connectivity-Overall10%█▄▆▃▅▄

the other 3 I couldnt connect it

wouldnt connect with any

the item finder can only be connected to one device

GPS4%▇▆▂▇▅█

tracking is a bit off when it works

doesnt track at all

It cant record routes

FAQ

Common Tags questions

Answered from the same tracked data.