tags
Skip itPrices mostly outside the sweet spot ($2.24–$10.08) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good905avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 181K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.85avg listing price — sweet spot $15–$100
Price range
Bad£2.24–£10.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tags is a £117K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tags market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £97K–£121K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 3.0%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
75
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
32%
- G2PLUS21%
- swift19%
- BBly9%
- PPpanda6%
- Aujzoo6%
- HAKACC6%
Demand
Weekly Amazon search volume, last 46 weeks — +0.8% search growth over the last 90 days.Top tags search terms
- tags62K/yr
- tags with string29K/yr
- brown tags18K/yr
- paper tags11K/yr
- brown tags with string11K/yr
- brown gift tags16K/yr
- paper tags with string5K/yr
- parcel tags7K/yr
- kraft tags6K/yr
- plain gift tags6K/yr
Top tags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2PLUS Brown Gift Tags with Heart: 50PCS Blank Paper Tags with String 4.5cm x 9.5cm Large Gift Labels for Wedding Favors Presents 300g/m
G2PLUS£2.874.7★2,190 rev

Swift Strung Tags Brown Reinforced Card Clothing Parcel Label String Hanging Gift Swing Tickets Kraft Hang Price Labelling 108mm x 54mm (Pack of 100)
swift£5.004.6★654 rev

Large Brown Kraft Paper Gift Tags - 50 PCS 9 x 4.5CM with Free Natural Jute
BBly£3.434.6★160 rev
![Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]](https://m.media-amazon.com/images/I/41q3BazySZL.jpg)
Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]
Aujzoo£2.804.6★328 rev

County Large Tie On Luggage/Storage Card Tags with String - Brown Card - Pack of 10 Tags - Size 120Mm X 60Mm B014OYIHWA_1_SML
County£2.614.5★730 rev
Newest
by launch date
200Pcs Blank Labels with String for Presents Price Clothing Personalised Paper Gift Tags for Presents Wrapping Wedding Christmas Birthday Valentines Day DIY Crafts(Brown&White) 300g/m
Zhuxing£3.485 rev

100Pcs Kraft Paper Gift Tags with 20M Jute Rope Brown Blank Price Tags Luggage Labels with String for Presents Wedding Birthday Easter Valentines Day DIY Craft Decoration
Admygo£3.585 rev

Uniclife 200 Pcs Kraft Price Tags with Elastic String Attached Writable Brown Kraft Paper Tag Hang Tags for Pricing Clothing Jewelry Price Display Labels Blank Merchandise Marking Tag 4.5 x 2.7 cm
Uniclife£4.87247 rev
![Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]](https://m.media-amazon.com/images/I/41q3BazySZL.jpg)
Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]
Aujzoo£2.80328 rev

Uniclife 100 Pcs White Blank Shipping Tags - Elastic String Attached Cardstock Paper Hang Tags with Reinforced Eyelet - 12 cm x 6 cm
Uniclife£9.35116 rev
Trending
90-day click momentum
100Pcs Kraft Paper Gift Tags with 20M Jute Rope Brown Blank Price Tags Luggage Labels with String for Presents Wedding Birthday Easter Valentines Day DIY Craft Decoration
Admygo£3.584.5★

200Pcs Blank Labels with String for Presents Price Clothing Personalised Paper Gift Tags for Presents Wrapping Wedding Christmas Birthday Valentines Day DIY Crafts(Brown&White) 300g/m
Zhuxing£3.484.6★

Uniclife 100 Pcs White Blank Shipping Tags - Elastic String Attached Cardstock Paper Hang Tags with Reinforced Eyelet - 12 cm x 6 cm
Uniclife£9.354.7★

Swift Strung Tags Brown Reinforced Card Clothing Parcel Label String Hanging Gift Swing Tickets Kraft Hang Price Labelling 108mm x 54mm (Pack of 200)
swift£7.544.6★

U Label White Luggage Storage Tags - Pack of 30 120mm x 60mm
Martello£2.764.4★
What buyers say about tags
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is perfectly good for daily workshop use”
“Value for money”
“work as advertised”
“Right size for all presents”
“Easy to use”
“Tracking function works well”
“Easy to set up”
“Easy to find on the Find My app”
“Great colourful product”
“perfect to go with any gift”
What buyers complain about
“Doesnt work very well”
“this item is not worth the price for the 50% that actually work”
“Break within days”
“Theyre quite big”
“tracking is a bit off when it works”
“Battery was totally dead”
“Rubbish”
“the other 3 I couldnt connect it”
“The noise is loud as well”
“Poor range”
Top return reasons
Common questions
- Is tags profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the tags niche?
- 19 brands and 75 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in tags?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 0.3%.
- What does it cost to enter the tags niche?
- Listings span £2.24–£10.08; the average listing price is £4.85 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.