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Tags

Fail

Prices span $2.24–$10.08, mostly outside the sweet spot, so Tags is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£117K/yr181K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
53%top-5 click share · 19 brands · 75 sellers

Flapen Score

Tags against its category

The dotted line is the Home & Garden average. Past it, Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tags 181K times last year and spent an estimated £117K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
13.3%
Market size, estimated
£117Ka year
Top search term
tags62K searches a year

02 · Price

A sale here is worth £4.85.

Listings sell for £4.85 on average, from £2.24 to £10.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.85 that is £2K to £4K a year per listing.

Average price
£4.85under the $15 to $100 sweet spot
Price range
£2.24–£10.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #58 within Paper & Paper Crafts. It carries 905 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
3.0%
Average rank
#58in Paper & Paper Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

75

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 90%

Open market

32%

  • G2PLUS21%
  • swift19%
  • BBly9%
  • PPpanda6%
  • Aujzoo6%
  • HAKACC6%

Demand

Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Tags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tags62K/yr
  • tags with string29K/yr
  • brown tags18K/yr
  • paper tags11K/yr
  • brown tags with string11K/yr
  • brown gift tags16K/yr
  • paper tags with string5K/yr
  • parcel tags7K/yr
  • kraft tags6K/yr
  • plain gift tags6K/yr

Reviews and returns

What reviews say buyers love and hate about Tags

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesnt work very well”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data