Skip to content

Tadpole Food

Fail

Shoppers spend only $23K a year here, so Tadpole Food is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£23K/yr19K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
79%top-5 click share · 8 brands · 28 sellers

Flapen Score

Tadpole Food against its category

The dotted line is the Home & Garden average. Past it, Tadpole Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tadpole Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tadpole Food 19K times last year and spent an estimated £23K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
15.1%
Market size, estimated
£23Ka year
Peak month
April24.0× the quietest month
Top search term
tadpole food14K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £2.46 to £15.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£2.46–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Garden Décor. It carries 355 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#149in Garden Décor
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tadpole Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Love Wildlife63%
  • Eco Pond20%
  • PROREZULT9%
  • Lincolnshire Pond Plants Ltd2%
  • SKISUNO2%
  • NT Labs2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Tadpole Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26MarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 24.0×

Search terms

Top Tadpole Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tadpole food14K/yr
  • tadpoles3K/yr
  • tadpole2K/yr

Reviews and returns

What reviews say buyers love and hate about Tadpole Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%+0.73

quite large so I break them up a little

a few items were smaller than expected

It is a small tub

Smell15%−0.27

Foul stench. no duckweed survived the journey

Foul is the only way to describe the smell

Made the water cloudy and smelly

Ease Of Cleaning10%−0.11

Full of dirty contaminated water

it went mouldy after which I had to clean the area out

Durability10%+1.94

Tadpoles seem to like it as it doesn't last long

Contamination5%−0.09

Full of dirty contaminated water

Love

Durability19%+1.94

My tadpoles are still alive

they are growing fast

Used for several years

Value For Money13%+0.01

Good value for money

Good value

Great price great value for money

Pet Friendly13%

Fish love them

Fish love em

Ease Of Use13%+0.88

Easier for tadpoles to find

Easier than providing lettuce etc

Quality-Overall9%−0.11

Good quality

Good quality product

Quality

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁███▁

quite large so I break them up a little

a few items were smaller than expected

It is a small tub

FAQ

Common Tadpole Food questions

Answered from the same tracked data.