Tadpole Food
FailShoppers spend only $23K a year here, so Tadpole Food is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £23K/yr19K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 28 sellers
Flapen Score
Tadpole Food against its category
The dotted line is the Home & Garden average. Past it, Tadpole Food is stronger. Inside it, weaker.
Market
The Tadpole Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tadpole Food 19K times last year and spent an estimated £23K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £23Ka year
- Peak month
- April24.0× the quietest month
- Top search term
- tadpole food14K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £2.46 to £15.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £2.46–£15.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £774–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Garden Décor. It carries 355 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #149in Garden Décor
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 355per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Tadpole Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Love Wildlife Tadpole Six Week+ 80g | 100% Natural Probiotic Sinking Pellets for Frogs Toads Newts High Protein Insect & Vegetable Based
- Price
- £6.87
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 7y ago

Love Wildlife Tadpole Hatchling 80g | 100% Natural Food for Tadpoles Frogs Toads & Newts
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 7y ago

Love Wildlife Tadpole Food Twin Pack (Hatchling 80g & Six Week + 80g) | Frogs Toads Newts
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 4y ago

ECOPOND LATESTAGE TADPOLE FOOD
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 6y ago

ProRezult Tadpole Food Sinking Tablets Pellets for Hatchlings and 6 Weeks Plus Twin Pack of Each Feed Pond or Aquarium (1 Pack of Each Food)
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 5y ago
Trending
90-day click momentum
Lincolnshire Pond Plants Ltd - DuckWeed - 1 Large TableSpoon (70 Grams) - tortoise food
- Price
- £2.87
- Rating
- 3.9/5
- Reviews
- 2,474
- Age
- 11y ago

Love Wildlife Tadpole Six Week+ 80g | 100% Natural Probiotic Sinking Pellets for Frogs Toads Newts High Protein Insect & Vegetable Based
- Price
- £6.87
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 7y ago

SKISUNO Miniature Tadpole Figurines 13 Pcs Tiny Animal Models for Moss Garden Diy Bonsai Ornaments Indoor Outdoor Pond Patio Aquarium Water Decoration
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 1y ago

Vyuwast 34 Packs Mini Artificial Pond Accessories Mini Frogs Tadpoles
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago

ProRezult Tadpole Food Sinking Tablets Pellets for Hatchlings and 6 Weeks Plus Twin Pack of Each Feed Pond or Aquarium (1 Pack of Each Food)
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 5y ago
Newest
by launch date
Vyuwast 34 Packs Mini Artificial Pond Accessories Mini Frogs Tadpoles
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago

SKISUNO Miniature Tadpole Figurines 13 Pcs Tiny Animal Models for Moss Garden Diy Bonsai Ornaments Indoor Outdoor Pond Patio Aquarium Water Decoration
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 1y ago

King British Algae Wafers 40g Multi-Vitamin Complete Sinking Fish Food For Bottom Feeding Catfish Plecostomus & Algae Eating Fish Natural Ingredients
- Price
- £2.46
- Rating
- 4.8/5
- Reviews
- 779
- Age
- 2y ago

Love Wildlife Tadpole Food Twin Pack (Hatchling 80g & Six Week + 80g) | Frogs Toads Newts
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 4y ago

Love Wildlife Tadpole Food Triple Pack (Hatchling Six Week + & Wildlife Pond Food 80g) | Frogs Toads Newts
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Love Wildlife63%
- Eco Pond20%
- PROREZULT9%
- Lincolnshire Pond Plants Ltd2%
- SKISUNO2%
- NT Labs2%
- Open — no brand owns it (2 brands, 3%)
Demand
Tadpole Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 24.0×
Search terms
Top Tadpole Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tadpole food14K/yr
- tadpoles3K/yr
- tadpole2K/yr
Reviews and returns
What reviews say buyers love and hate about Tadpole Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quite large so I break them up a little
a few items were smaller than expected
It is a small tub
Foul stench. no duckweed survived the journey
Foul is the only way to describe the smell
Made the water cloudy and smelly
Full of dirty contaminated water
it went mouldy after which I had to clean the area out
Tadpoles seem to like it as it doesn't last long
Full of dirty contaminated water
Love
My tadpoles are still alive
they are growing fast
Used for several years
Good value for money
Good value
Great price great value for money
Fish love them
Fish love em
Easier for tadpoles to find
Easier than providing lettuce etc
Good quality
Good quality product
Quality
Return
0.0% Return rate 100% Fixable by listing
quite large so I break them up a little
a few items were smaller than expected
It is a small tub
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tadpole Food questions
Answered from the same tracked data.









