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Tadpole Food

Fail

Shoppers spend an estimated $23K a year here, so Tadpole Food is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£23K/yr19K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
79%top-5 click share · 8 brands · 28 sellers

Flapen Score

Tadpole Food against its category

The dotted line is the Home & Garden average. Past it, Tadpole Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tadpole Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tadpole Food 19K times last year and spent an estimated £23K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
15.1%
Market size, estimated
£23Ka year
Peak month
April24.0× the quietest month
Top search term
tadpole food14K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £2.46 to £15.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£2.46–£15.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Garden Décor. It carries 355 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#149in Garden Décor
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tadpole Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

28

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

3%

  • Love Wildlife63%
  • Eco Pond20%
  • PROREZULT9%
  • Lincolnshire Pond Plants Ltd2%
  • SKISUNO2%
  • NT Labs2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Tadpole Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26MarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 24.0×

Search terms

Top Tadpole Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tadpole food14K/yr
  • tadpoles3K/yr
  • tadpole2K/yr

Reviews and returns

What reviews say buyers love and hate about Tadpole Food

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Durability”
36%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“quite large so I break them up a little”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tadpole Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data