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Table Top Easel

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -26.5% this quarter, so Table Top Easel is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£97K/yr174K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
31%top-5 click share · 35 brands · 52 sellers

Flapen Score

Table Top Easel against its category

The dotted line is the Home & Garden average. Past it, Table Top Easel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Top Easel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Top Easel 174K times last year and spent an estimated £97K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
3.3%
Market size, estimated
£97Ka year
Peak month
December2.3× the quietest month
Top search term
table top easel34K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £4.60 to £37.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.83 that is £0 to £2K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£4.60–£37.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #105 within Furniture & Accessories. It carries 470 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
80%
Out of stock, average day
6.1%
Average rank
#105in Furniture & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Table Top Easel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 flat

Sellers

52

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

31%

Top 20: 73%

Open market

47%

  • ASelected20%
  • XUIIOSOOKP9%
  • M.J COMFY-LIFE7%
  • ARTISTIK6%
  • Baosong6%
  • DEAYOU5%

Demand

Table Top Easel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Table Top Easel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table top easel34K/yr
  • table easel28K/yr
  • tabletop easel20K/yr
  • desk easel15K/yr
  • easel tabletop12K/yr
  • table easel for painting9K/yr
  • desktop easel10K/yr
  • table top easel stand for painting5K/yr
  • tabletop easel for painting6K/yr
  • drawing easel7K/yr

Reviews and returns

What reviews say buyers love and hate about Table Top Easel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

Not fit for purpose

Large,

Too small

Quality-Overall9%+0.69

The screwdriver is really not great quality

Absolute garbage

Very poor quality

Strength8%+0.30

less sturdy feel

not overly sturdy

Flimsy

Balance/Stability3%−0.04

Too unstable to be of much use

In full height not stable

Advertised Vs Actual Product3%+0.28

This board is said to be A3 size but when I removed it from packaging it was a little over A4 horizontally and less than A4 vertically.

are not, and is not stated in the image, Not Included would be helpful and not as dissappoining to a child upon arrival

Love

Quality-Overall22%+0.69

Good quality products at affordable prices

Seems well made

Excellent product

Value For Money14%+1.30

Excellent value

Excellent price

great value for money

Strength9%+0.30

sturdy on the floor

Sturdy piece of kit

its very sturdy

Ease Of Use8%+0.44

this is easily sorted

Easy to to use

Easy to use and packs up neatly fir transporting and storage

Advertised Vs Actual Product7%+0.28

Just what I needed

As described

Does the job

Return

1.7% Return rate 70% Fixable by listing

Size-Overall59%▇█▆▇▇▇

Not fit for purpose

Large,

Too small

Strength8%▇█▄▇▇▇

less sturdy feel

not overly sturdy

Flimsy

Defective Material/Parts5%▂▅▄█▇▃

Damaged item

Quality-Overall4%█▅▇▂▅▆

The screwdriver is really not great quality

Absolute garbage

Very poor quality

Functionality-Overall4%▂▂██▇▅

FAQ

Common Table Top Easel questions

Answered from the same tracked data.