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Table Top Easel

Table Top Easel shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 24Growth 12Conversion 41Competition 84Returns 82Price range 68Avg price 80Brand share 87Review moat 76Quality gap 62
This niche Category average

Is Table Top Easel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Table Top Easel is a £97K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Table Top Easel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.5% over the last 90 days and 3.3% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr6K
Search volume / yr-26.5%174K
Conversion rate3.3%
Avg price£16.83

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers35 · 52
Top-5 product click share31%
Open market52%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement86%
New entrants (1y)9· 1 succeeded
Avg rating4.4★
Avg reviews470

Top Table Top Easel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 flat

Sellers

52

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

31%

Top 20: 73%

Open market

47%

  • ASelected20%
  • XUIIOSOOKP9%
  • M.J COMFY-LIFE7%
  • ARTISTIK6%
  • Baosong6%
  • DEAYOU5%

Table Top Easel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR3.3%Products50Brands35Top 5 Brands48%OOS Rate6.1%Rating4.4★Reviews470Avg BSR#105
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Table Top Easel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • table top easel34K/yr
  • table easel28K/yr
  • tabletop easel20K/yr
  • desk easel15K/yr
  • easel tabletop12K/yr
  • table easel for painting9K/yr
  • desktop easel10K/yr
  • table top easel stand for painting5K/yr
  • tabletop easel for painting6K/yr
  • drawing easel7K/yr

What reviews say buyers love and hate about Table Top Easel

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall22%

Good quality products at affordable prices

Value For Money14%

Excellent value

Strength9%

sturdy on the floor

Ease Of Use8%

this is easily sorted

Advertised Vs Actual Product7%

Just what I needed

What buyers complain about

48% of reviews
Size-Overall13%

Not fit for purpose

Quality-Overall9%

The screwdriver is really not great quality

Strength8%

less sturdy feel

Balance/Stability3%

Too unstable to be of much use

Advertised Vs Actual Product3%

This board is said to be A3 size but when I removed it from packaging it was a little over A4 horizontally and less than A4 vertically.

Table Top Easel return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Strength
8%
3Defective Material/Parts
5%
4Quality-Overall
4%
5Functionality-Overall
4%

Common Table Top Easel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Table Top Easel 56/100 on Amazon United Kingdom — Worth a look. The niche generates £97K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -26.5% over the last 90 days.
Search demand for Table Top Easel on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.