Is table top easel profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the table top easel niche?

35 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in table top easel?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.7%.

When does demand for table top easel peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the table top easel niche?

Listings span £4.60–£37.40; the average listing price is £16.83 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.

table top easel

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£16.83

avg listing price — sweet spot $15–$100

Review moat

Great470.44

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.60–£37.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£97K

£97K/yr · 174K searches

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, table top easel is a £97K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

table top easel market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £84K–£101K; units × avg price
Conversion rate: 3.3%
Avg BSR: #105
Page quality: 0%
Prime: 80%
Sponsored: 86%
Out of stock: 6.1%
Avg brand age: 37 months
Avg seller age: 203 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

35 flat

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

31%

Top 20: 73%

Open market

47%

ASelected20%
XUIIOSOOKP9%
M.J COMFY-LIFE7%
ARTISTIK6%
Baosong6%
DEAYOU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top table top easel search terms

table top easel34K/yr -26.8%2.5% conv.
table easel28K/yr -17.7%2.7% conv.
tabletop easel20K/yr -24.7%2.1% conv.
desk easel15K/yr -20.3%2.0% conv.
easel tabletop12K/yr -39.6%4.0% conv.
table easel for painting9K/yr -24.6%2.7% conv.
desktop easel10K/yr -26.5%2.5% conv.
table top easel stand for painting5K/yr +40.1%4.3% conv.
tabletop easel for painting6K/yr -27.5%3.5% conv.
drawing easel7K/yr -20.1%1.8% conv.

All search terms

Top table top easel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drawing Board Adjustable Table Easel for Painting Easels Wooden Table Top Easels for Artists Easel Portable Folding Desktop Table Craft Workstation for Drawing Painting Sketching Boards

XUIIOSOOKP£9.434.2★33 rev

Aselected Easels Wooden 45cmAdjustable Tabletop Art Display A Frame Ease Adjustable Canvas Mini Easel Stand Easel Stand for Painting Sketchingdisplay Exhibitionkids Arts Crafts

ASelected£8.384.6★226 rev

M.J COMFY-LIFE Adjustable Table Easel Box - Beechwood Art Supplies Storage with Drawer Foldable Desktop Sketch Easel for Painting & Drawing Portable Artist Easel for Kids Students & Professionals

M.J COMFY-LIFE£11.734.2★105 rev

2 Pack Wooden Tabletop Art Display Easels Small Painting Easel 30cm Desktop Holder Stand for Displaying Canvas Paintings Drawing Weddings Arts & Crafts

Baosong£7.354.4★335 rev

ASelected Easels Wooden 80cm Adjustable Tabletop Art Display A Frame Easel Adjustable Canvas Large Easel Stand Easel Stand for Painting Sketchingdisplay Exhibitionkids Arts Crafts

ASelected£11.764.7★15 rev

Newest

by launch date

Premium Beech Wood Tabletop Sketchbox Easel with Storage Adjustable Portable Studio Art Box for Painting & Drawing Ideal for Artists Students & Beginners

GUANYANYI£17.764 rev

6mo ago

COOZEE Beechwood 63cm Tabletop Easel Display Stand for Painting - Holding Canvas Up to 57cm High A-Frame Artist Tripod with Rubber Feet Portable Photo and Sign Holder

COOZEE£13.457 rev

11mo ago

Drawing Board Adjustable Table Easel for Painting Easels Wooden Table Top Easels for Artists Easel Portable Folding Desktop Table Craft Workstation for Drawing Painting Sketching Boards

XUIIOSOOKP£9.4333 rev

11mo ago

COOZEE 5-Position Wood Drafting Table Easel Drawing and Sketching Board 42cm by 31cm

COOZEE£20.588 rev

1y ago

M.J COMFY-LIFE Adjustable Table Easel Box - Beechwood Art Supplies Storage with Drawer Foldable Desktop Sketch Easel for Painting & Drawing Portable Artist Easel for Kids Students & Professionals

M.J COMFY-LIFE£11.73105 rev

1y ago

What buyers say about table top easel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality products at affordable prices”

Value For Money14%

“Excellent value”

Strength9%

“sturdy on the floor”

Ease Of Use8%

“this is easily sorted”

Advertised Vs Actual Product7%

“Just what I needed”

Size-Overall6%

“Good size”

Assembly/Installation4%

“Easy to set up and use”

Portability4%

“This easle is easy to carry and set up quickly”

Weight Light3%

“These are very basic lightweight easels that are suitable for small displays”

Wood Quality3%

“The wood is solid and decently thick”

What buyers complain about

Size-Overall13%

“Not fit for purpose”

Quality-Overall9%

“The screwdriver is really not great quality”

Strength8%

“less sturdy feel”

Balance/Stability3%

“Too unstable to be of much use”

Advertised Vs Actual Product3%

“This board is said to be A3 size but when I removed it from packaging it was a little over A4 horizontally and less than A4 vertically.”

Value For Money3%

“Looks more expensive than it cost”

Grip2%

“More design gripes really”

Defective Material/Parts2%

“Damaged item”

Adhesion/Stickiness2%

“Glue isn't great”

Sharpness2%

“this has a sharp edge on one of the metal supports horizontal wouldnt recommend for younger”

Top return reasons

Size-Overall59%

Strength8%

Defective Material/Parts5%

Quality-Overall4%

Functionality-Overall4%

Weight Heavy1%

Advertised Vs Actual Product1%

Mechanism Issues1%

Wood Quality1%

Gifting Purpose1%

Common questions

Is table top easel profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the table top easel niche?: 35 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in table top easel?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.7%.
When does demand for table top easel peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the table top easel niche?: Listings span £4.60–£37.40; the average listing price is £16.83 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.