Is table runner profitable to sell on Amazon United Kingdom?

The niche generates £227K/yr across 49 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (41/100).

How competitive is the table runner niche?

22 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in table runner?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 3.0%.

When does demand for table runner peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the table runner niche?

Listings span £4.17–£14.92; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.

table runner

Skip it

Prices mostly outside the sweet spot ($4.17–$14.92) — this niche doesn't clear our bar today.

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good515.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Good3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£227K

£227K/yr · 1.7M searches

Avg price

Bad£7.88

avg listing price — sweet spot $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Price range

Bad£4.17–£14.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, table runner is a £227K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

table runner market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: £197K–£236K; units × avg price
Conversion rate: 1.7%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 8.9%
Avg brand age: 30 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

22%

Artoid Mode43%
Weldomcor11%
BSBUY7%
Wracra7%
LOMOHOO7%
Dremisland5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top table runner search terms

table runner688K/yr -36.1%0.6% conv.
table runners for dining table202K/yr -25.1%0.6% conv.
table runners110K/yr -21.9%0.3% conv.
green table runner66K/yr -30.5%1.4% conv.
table runner and placemats set40K/yr -33.7%0.1% conv.
linen table runner22K/yr +0.8%0.8% conv.
coffee table runner29K/yr -45.7%0.4% conv.
outdoor table runner6K/yr +247.7%0.5% conv.
cream table runner21K/yr -24.2%1.3% conv.
small table runner21K/yr -25.7%0.3% conv.

All search terms

Top table runner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artoid Mode Light Brown Summer Table Runner 40x180 cm

Artoid Mode£7.554.2★1,431 rev

Weldomcor Macrame Table Runner Cream Beige Boho Table Runner with Tassels Hand Woven Cotton Table Cover Rustic Farmhouse Table Decoration for Bohemian Kitchen Dining Table 30 x 180 cm

Weldomcor£11.254.7★743 rev

Artoid Mode Light Brown Summer Table Runner 40x140 cm

Artoid Mode£5.764.2★1,431 rev

BSBUY Tablecloth Tassel Table Runner Spring Kitchen Dining Table Decoration Boho Rectangular Crochet Lace Mesh Table Runner Rustic Farmhouse Table Runner for Holiday Party and Everyday Use(Green)

BSBUY£6.534.7★133 rev

Artoid Mode Sage Green Spring Table Runner 40x140 cm

Artoid Mode£5.904.2★1,431 rev

Newest

by launch date

Haquno Boho Rustic Table Runner with Tassels - Handwoven Cotton-Linen Table Cloth for Dining Table Wedding Party & Home Decor 30*90CM Perfect for Farmhouse Bohemian & Vintage Styles(Beige & Brown)

Haquno£7.5311 rev

7mo ago

Cheesecloth Table Runner Pink 300 x 90 CM Table Runner Bohemian-style Gauze Rustic Gauze Fabric Tablecloth for Wedding Parties Christmas and New Years Eve Table Decoration

Foatcox£4.76301 rev

1y ago

Cheesecloth Table Runner Rust Red 300 x 90 CM Table Runner Bohemian-style Gauze Rustic Gauze Fabric Tablecloth for Wedding Parties Christmas and New Years Eve Table Decoration

Foatcox£4.72301 rev

1y ago

Artoid Mode Beige Farmhouse Woven Rustic Bohemian Table Runner 30x143 cm Hollow Seasonal Holiday Kitchen Dining Table Decoration for Home Party Decor

Artoid Mode£6.52113 rev

1y ago

BSBUY Tablecloth Tassel Table Runner Spring Kitchen Dining Table Decoration Boho Rectangular Crochet Lace Mesh Table Runner Rustic Farmhouse Table Runner for Holiday Party and Everyday Use(Green)

BSBUY£6.53133 rev

1y ago

What buyers say about table runner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality”

Color14%

“Nice colour”

Design-Overall9%

“its gives a lovely look”

Value For Money7%

“and reasonably priced”

Advertised Vs Actual Product7%

“Much better than expected”

Size-Overall4%

“Lovely fits perfectly”

Material Quality3%

“The material looks attractive”

Durability2%

“it comes up like new”

Upholstery/Fabric Quality2%

“Cotton fabric, beautiful”

Wood Quality2%

“Looks lovely on my dark wood dressing table”

What buyers complain about

Quality-Overall29%

“Price doesnt reflect the quality”

Thickness8%

“Ok thought it would be thicker”

Size-Overall8%

“Not fit for purpose”

Value For Money6%

“looks expensive”

Shape/Style5%

“Mis shapen”

Strength5%

“Its honestly really flimsy”

Advertised Vs Actual Product4%

“I feel lies to by the sellers description”

Material Quality4%

“not the quality of the textile”

Washability4%

“Not the best after you give them a wash they go out of shape”

Color1%

“Colour - Mid grey. slightly mottled”

Top return reasons

Size-Overall35%

Color27%

Quality-Overall12%

Material Quality8%

Thin6%

Advertised Vs Actual Product3%

Shape/Style1%

Value For Money1%

Compatibility-Overall1%

Display Colors1%

Common questions

Is table runner profitable to sell on Amazon United Kingdom?: The niche generates £227K/yr across 49 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (41/100).
How competitive is the table runner niche?: 22 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in table runner?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 3.0%.
When does demand for table runner peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the table runner niche?: Listings span £4.17–£14.92; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.

table runner

table runner market data

Competition & brand share

Demand & seasonality

Top table runner search terms

Top table runner products on Amazon

Top sellers

Newest

Trending

What buyers say about table runner

What buyers love

What buyers complain about

Top return reasons

Common questions

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