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Table Runner

prices mostly outside the sweet spot ($4.17–$14.92) — Table Runner doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 43Growth 10Conversion 21Competition 75Returns 51Price range 0Avg price 22Brand share 52Review moat 75Quality gap 48
This niche Category average

Is Table Runner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Table Runner is a £227K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Table Runner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.1% over the last 90 days and 1.7% of searches end in a purchase.

£227K

revenue / yr

Units sold / yr30K
Search volume / yr-30.1%1.7M
Conversion rate1.7%
Avg price£7.88

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers22 · 27
Top-5 product click share40%
Open market26%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement90%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews516

Top Table Runner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

27

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

22%

  • Artoid Mode43%
  • Weldomcor11%
  • BSBUY7%
  • Wracra7%
  • LOMOHOO7%
  • Dremisland5%

Table Runner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR1.7%Products49Brands22Top 5 Brands74%OOS Rate8.9%Rating4.5★Reviews516Avg BSR#58
60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Top Table Runner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • table runner688K/yr
  • table runners for dining table202K/yr
  • table runners110K/yr
  • green table runner66K/yr
  • table runner and placemats set40K/yr
  • linen table runner22K/yr
  • coffee table runner29K/yr
  • outdoor table runner6K/yr
  • cream table runner21K/yr
  • small table runner21K/yr

What reviews say buyers love and hate about Table Runner

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall35%

Good quality

Color14%

Nice colour

Design-Overall9%

its gives a lovely look

Value For Money7%

and reasonably priced

Advertised Vs Actual Product7%

Much better than expected

What buyers complain about

72% of reviews
Quality-Overall29%

Price doesnt reflect the quality

Thickness8%

Ok thought it would be thicker

Size-Overall8%

Not fit for purpose

Value For Money6%

looks expensive

Shape/Style5%

Mis shapen

Table Runner return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Color
27%
3Quality-Overall
12%
4Material Quality
8%
5Thin
6%

Common Table Runner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Table Runner 41/100 on Amazon United Kingdom — Skip it. The niche generates £227K/yr across 49 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -30.1% over the last 90 days.
Search demand for Table Runner on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.2× the quietest.