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Table Runner

Fail

Prices span $4.17–$14.92, mostly outside the sweet spot, so Table Runner is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£227K/yr1.7M searches / yr
90-day growth
-30.1%search demand this quarter
Competition
40%top-5 click share · 22 brands · 27 sellers

Flapen Score

Table Runner against its category

The dotted line is the Home & Garden average. Past it, Table Runner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Runner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Runner 1.7M times last year and spent an estimated £227K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.7%
Market size, estimated
£227Ka year
Peak month
December3.2× the quietest month
Top search term
table runner688K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £4.17 to £14.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £7.88 that is £788 to £2K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£4.17–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£788–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #58 within Home Textiles. It carries 516 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#58in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Table Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

27

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

22%

  • Artoid Mode43%
  • Weldomcor11%
  • BSBUY7%
  • Wracra7%
  • LOMOHOO7%
  • Dremisland5%

Demand

Table Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Table Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table runner688K/yr
  • table runners for dining table202K/yr
  • table runners110K/yr
  • green table runner66K/yr
  • table runner and placemats set40K/yr
  • linen table runner22K/yr
  • coffee table runner29K/yr
  • outdoor table runner6K/yr
  • cream table runner21K/yr
  • small table runner21K/yr

Reviews and returns

What reviews say buyers love and hate about Table Runner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+1.14

Price doesnt reflect the quality

looks cheap when opened

Not great quality

Thickness8%−0.09

Ok thought it would be thicker

Size-Overall8%−0.10

Not fit for purpose

A little too small

Value For Money6%+0.96

looks expensive

Feels more expensive than it was

It genuinely looks far more expensive than its price suggests

Shape/Style5%−0.11

Mis shapen

Love

Quality-Overall35%+1.14

Good quality

curtains perfectly really good quality

good quality item looks lovely on my dining table would recommend

Color14%+1.51

Nice colour

Colour was as described

the green is a lovely colour

Design-Overall9%−0.05

its gives a lovely look

with beautifully crafted details that really stand out

The colour and design are good

Value For Money7%+0.96

and reasonably priced

Excellent value for money

Good value

Advertised Vs Actual Product7%+0.24

Much better than expected

Exactly as described

Just what I wanted

Return

3.0% Return rate 70% Fixable by listing

Size-Overall35%▅▇▇▆▆█

Not fit for purpose

A little too small

Color27%█▅▆▆▇▅

Colour - Mid grey. slightly mottled

Quality-Overall12%▄▆▅█▆▅

Price doesnt reflect the quality

looks cheap when opened

Not great quality

Material Quality8%█▅▅▄▇▅

not the quality of the textile

it is not even fabric

Not Cotton Linen

Thin6%██▆▅▄▆

FAQ

Common Table Runner questions

Answered from the same tracked data.