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Table Protector

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -25.0% this quarter, so Table Protector is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£88K/yr518K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
31%top-5 click share · 28 brands · 37 sellers

Flapen Score

Table Protector against its category

The dotted line is the Home & Garden average. Past it, Table Protector is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Protector 518K times last year and spent an estimated £88K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
518K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
1.2%
Market size, estimated
£88Ka year
Peak month
December2.3× the quietest month
Top search term
table protector132K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £3.49 to £54.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.12 that is £1K to £4K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£3.49–£54.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #182 within Home Textiles. It carries 1,496 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
1.7%
Average rank
#182in Home Textiles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,496per listing
Listings tracked
61

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Table Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

37

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

31%

Top 20: 67%

Open market

44%

  • Generic13%
  • Karina Home11%
  • OstepDecor9%
  • Toptablecloths9%
  • KATIMI7%
  • AirTech-UK7%

Demand

Table Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Table Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table protector132K/yr
  • clear table protector73K/yr
  • table protectors for dining room tables73K/yr
  • transparent table protector30K/yr
  • clear plastic table protector17K/yr
  • pvc table protector22K/yr
  • table cover protector19K/yr
  • table protector heat resistant17K/yr
  • dining table protector13K/yr
  • table top protector12K/yr

Reviews and returns

What reviews say buyers love and hate about Table Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.10

Very thick

Not as thick as it looks came slightly bigger in width and length

PVC isn't as thick as I thought it would be

Quality-Overall15%+0.96

The quality is thin

Bad quality and size was short

Bad quality

Value For Money12%−0.03

It was a bit pricey

A little expensive

Overpriced

Size-Overall10%−0.11

Does not fit correctly

3cm too short

The item was smaller than expected

Advertised Vs Actual Product4%+0.65

Nothing like the adverts

Description and pictures for this item are so far from being accurate

Not as described

Love

Quality-Overall23%+0.96

It is well-made, reasonably priced and good value

Excellent product

Great quality table protector

Thickness12%−0.10

Good, thick table protector

Nice thickness

Thick

Advertised Vs Actual Product8%+0.65

Does the Job

Exactly as on photo

As described

Size-Overall8%−0.11

The correct size

Right size what we wanted

it fits like a glove

Ease Of Cleaning8%+1.09

Easy to clean

Happy with the cover very easy to clean

Ideal to keep table tops clean and dry

Return

1.5% Return rate 62% Fixable by listing

Size-Overall51%▇▆█▇█▇

Does not fit correctly

3cm too short

The item was smaller than expected

Thin11%▄▆▅▆▅█
Quality-Overall9%▅▇▆▆▄█

The quality is thin

Bad quality and size was short

Bad quality

Thickness4%▃▅▆█▂▃

Very thick

Not as thick as it looks came slightly bigger in width and length

PVC isn't as thick as I thought it would be

Smell3%█▂▃▇▆▂

FAQ

Common Table Protector questions

Answered from the same tracked data.