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60

table number holders

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 51Conversion 57Competition 88Returns 77Price range 36Avg price 24Brand share 91Review moat 70Quality gap 76

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good704.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Price range

Okay£3.30–£21.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.68

avg listing price — sweet spot $15–$100

Market size

Bad£74K

£74K/yr · 175K searches

According to Flapen's Amazon United Kingdom niche tracking, table number holders is a £74K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

table number holders market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
£69K–£87K
units × avg price
Conversion rate
4.8%
Avg BSR
#60
Page quality
0%
Prime
98%
Sponsored
91%
Out of stock
15.9%
Avg brand age
26 months
Avg seller age
199 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

52

Top-5 brand share

44%

Top 20: 79%

Top-5 click share

27%

Top 20: 63%

Open market

52%

  • WILLIZTER12%
  • HomWanna10%
  • Tosnail10%
  • XINXINGDINGSHENG6%
  • BLMHTWO5%
  • YouthLoxus5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.
4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

Top table number holders search terms

  • table number holders44K/yr
  • place card holders20K/yr
  • table number stands18K/yr
  • photo holder21K/yr
  • photo holders for tables16K/yr
  • table name holders10K/yr
  • photo holders10K/yr
  • table card holder7K/yr
  • table number holder6K/yr
  • table sign holder6K/yr
All search terms

Top table number holders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£7K12%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about table number holders

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Good price”

Quality-Overall18%

“Great quality place card holders”

Strength6%

“surprisingly stable, standing upright without wobbling or tipping over easily”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product6%

“As described”

Display-Overall5%

“great display item”

Storage Capacity4%

“Perfect for seating cards”

Design-Overall4%

“The design is simple”

Wood Quality4%

“The wood has a smooth finish with a rich matte black color that looks modern and sophisticated”

Collectibles3%

“Great holders for photos”

What buyers complain about

Weight Light24%

“Kept falling over too lightweight”

Strength14%

“This doesnt hold anything”

Weight Heavy14%

“Not heavy enough to hold anything”

Durability10%

“broke after a week or so”

Wood Quality5%

“I am quite disappointed in these wooden table number holders”

Functionality-Overall4%

“Did not do the job they were intended to do”

Value For Money4%

“Not great value for money”

Flexibility4%

“so that it doesnt lean so far back”

Size-Overall4%

“They are very small”

Ease Of Use2%

“Not very practical”

Top return reasons

Size-Overall42%
Strength13%
Functionality-Overall9%
Weight Light8%
Quality-Overall4%
Weight Heavy3%
Color3%
Thin2%
Value For Money2%
Compatibility-Overall1%

Common questions

Is table number holders profitable to sell on Amazon United Kingdom?
The niche generates £74K/yr across 57 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +21.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the table number holders niche?
44 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in table number holders?
Top complaints mined from reviews: Weight Light, Strength, Weight Heavy. The return rate is 1.9%.
When does demand for table number holders peak?
Demand peaks in Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the table number holders niche?
Listings span £3.30–£21.65; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.