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Table Cloth Party

Fail

Prices span $1.74–$8.34, mostly outside the sweet spot, so Table Cloth Party is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£84K/yr278K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 36 sellers

Flapen Score

Table Cloth Party against its category

The dotted line is the Home & Garden average. Past it, Table Cloth Party is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Cloth Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Cloth Party 278K times last year and spent an estimated £84K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
6.2%
Market size, estimated
£84Ka year
Peak month
December1.7× the quietest month
Top search term
party table cloth50K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £1.74 to £8.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.87 that is £2K to £4K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£1.74–£8.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #45 within Party Supplies. It carries 1,306 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#45in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,306per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Table Cloth Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

36

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

22%

  • Unique50%
  • Pureegg11%
  • NatNarr6%
  • POPOYU5%
  • PLULON3%
  • Dvaorc3%

Demand

Table Cloth Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Table Cloth Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party table cloth50K/yr
  • birthday table cloth59K/yr
  • party table cloth disposable46K/yr
  • table cloth party33K/yr
  • happy birthday table cloth15K/yr
  • party tablecloth9K/yr
  • party table cover10K/yr
  • kids party table cloth8K/yr
  • birthday tablecloth8K/yr
  • table cover party8K/yr

Reviews and returns

What reviews say buyers love and hate about Table Cloth Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness31%−0.23

a bit thin

Very, very thin material

Thinner than expected

Quality-Overall16%+1.42

Looks cheap

Very poor quality

Bit cheap and thin, so wouldn't buy again

Strength13%−0.14

Not fantastically robust

Bit flimsy

Rubbish, dreadful

Material Quality9%−0.07

All these 'disposable' ones that are made from plastic are pretty bad

Plastic not cloth

Very very thin material

Durability4%−0.05

ripped even as we were just unfolding it

it ripped two holes

Rips easily

Love

Quality-Overall24%+1.42

Good quality table cloth

Excellent quality

Good quality, good Value for money, Colour good very party-friendly

Value For Money16%+1.44

Good value for money

Excellent value

Good value

Size-Overall11%+0.39

are a good size

Large enough

Great size

Advertised Vs Actual Product6%−0.07

is doing the job

As described

Does what it says

Ease Of Cleaning5%+0.59

Simple and easy to clean

As described, disposable cloths which are easily wiped over

It looks good clean

Return

0.9% Return rate 25% Fixable by listing

Quality-Overall24%▄█▆▆▄▄

Looks cheap

Very poor quality

Bit cheap and thin, so wouldn't buy again

Thin21%▄█▃█▆▇

Too transparent, too thin

Material Quality16%▆▅█▄█▆

All these 'disposable' ones that are made from plastic are pretty bad

Plastic not cloth

Very very thin material

Size-Overall14%▆▃▅▄▄█

Not fit for purpose

Color7%▅▁█▃▃▇

Its so thin it doesnt look pink because of that

It was very pale in colour and very thin

FAQ

Common Table Cloth Party questions

Answered from the same tracked data.