Is table cloth party profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).

How competitive is the table cloth party niche?

16 brands and 36 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in table cloth party?

Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 0.9%.

When does demand for table cloth party peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the table cloth party niche?

Listings span £1.74–£8.34; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,306 reviews — the moat a new listing must climb.

table cloth party

Skip it

Prices mostly outside the sweet spot ($1.74–$8.34) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,305.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Market size

Bad£84K

£84K/yr · 278K searches

Avg price

Bad£4.87

avg listing price — sweet spot $15–$100

Price range

Bad£1.74–£8.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, table cloth party is a £84K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

table cloth party market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £73K–£97K; units × avg price
Conversion rate: 6.2%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 3.3%
Avg brand age: 27 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

22%

Unique50%
Pureegg11%
NatNarr6%
POPOYU5%
PLULON3%
Dvaorc3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top table cloth party search terms

party table cloth50K/yr +11.1%3.3% conv.
birthday table cloth59K/yr -5.1%4.4% conv.
party table cloth disposable46K/yr -9.6%3.2% conv.
table cloth party33K/yr +11.3%2.6% conv.
happy birthday table cloth15K/yr +7.6%3.5% conv.
party tablecloth9K/yr +30.2%2.0% conv.
party table cover10K/yr -38.5%1.8% conv.
kids party table cloth8K/yr +10.8%3.1% conv.
birthday tablecloth8K/yr -8.6%3.0% conv.
table cover party8K/yr -40.0%2.7% conv.

All search terms

Top table cloth party products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rainbow Polka Dots Rectangular Plastic Table Cover (137cm x 213cm) 1 Piece - Vibrant & Durable Tablecloth for Parties and Events 84 x 54

Unique£1.904.3★2,092 rev

Multicolor Rainbow Ribbon Birthday Rectangular Plastic Table Cover - (137cm x 213cm) 1 Piece - Perfect for Birthday Parties

Unique£2.424.5★809 rev

Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White

Pureegg£7.144.1★3,837 rev

Solid Lovely Pink Short Fold Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use

Unique£2.024.3★4,141 rev

NatNarr 2 Pack Plastic Birthday Tablecloth 137 X 274cm Disposable PE Happy Birthday Tablecloth Waterproof Rectangle Table Cover for Birthday Party Decorations

NatNarr£5.724.6★227 rev

Newest

by launch date

NatNarr 2 Pack Plastic Birthday Tablecloth 137 X 274cm Disposable PE Happy Birthday Tablecloth Waterproof Rectangle Table Cover for Birthday Party Decorations

NatNarr£5.72227 rev

8mo ago

JIUCHAOTONG 2 Pcs Iridescent Party Tablecloth 137×274cm Party Table Cloths PET Holographic Table Cloths for Mermaid/Under Sea/Ocean Theme Birthday Decorations

JIUCHAOTONG£4.853 rev

9mo ago

aieieii 2 Pack Happy Birthday Table Cloth Party Table Cloths Colorful Polka Dots Birthday Tablecloths Party Tablecloth Suitable for Decorating Birthdays Parties for Women and Men

aieieii£6.713 rev

10mo ago

OSDUE Balloon Theme Party Tablecloth 4 Pack 137 x 274 cm Happy Birthday Table Cover Plastic Disposable Tablecloth Party Fold Table Cover Birthday Decoration Supplies for Girls Boys

OSDUE£7.23347 rev

1y ago

Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables Balloon Plastic Cover Leakproof & Sturdy Birthday

Pureegg£7.893,837 rev

1y ago

What buyers say about table cloth party

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality table cloth”

Value For Money16%

“Good value for money”

Size-Overall11%

“are a good size”

Advertised Vs Actual Product6%

“is doing the job”

Ease Of Cleaning5%

“Simple and easy to clean”

Ease Of Use4%

“nice easy to use”

Recycle/Reuse3%

“then easily recycled afterwards”

Material Quality3%

“Good quality plastic”

Strength2%

“Sturdy”

Thickness2%

“Nice and thick”

What buyers complain about

Thickness31%

“a bit thin”

Quality-Overall16%

“Looks cheap”

Strength13%

“Not fantastically robust”

Material Quality9%

“All these 'disposable' ones that are made from plastic are pretty bad”

Durability4%

“ripped even as we were just unfolding it”

Advertised Vs Actual Product4%

“Did not look like the picture”

Thin3%

“Too transparent, too thin”

Color2%

“Its so thin it doesnt look pink because of that”

Size-Overall1%

“Not fit for purpose”

Value For Money1%

“A waste of money”

Top return reasons

Quality-Overall24%

Thin21%

Material Quality16%

Size-Overall14%

Color7%

Thickness3%

Advertised Vs Actual Product2%

Durability2%