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Table Cloth Party

Fail

Prices span $1.74–$8.34, mostly outside the sweet spot, so Table Cloth Party is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£84K/yr278K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 36 sellers

Flapen Score

Table Cloth Party against its category

The dotted line is the Home & Garden average. Past it, Table Cloth Party is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Cloth Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Cloth Party 278K times last year and spent an estimated £84K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
6.2%
Market size, estimated
£84Ka year
Peak month
December1.7× the quietest month
Top search term
party table cloth50K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £1.74 to £8.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.87 that is £2K to £4K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£1.74–£8.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #45 within Party Supplies. It carries 1,306 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#45in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,306per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Table Cloth Party products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

36

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 95%

Open market

22%

  • Unique50%
  • Pureegg11%
  • NatNarr6%
  • POPOYU5%
  • PLULON3%
  • Dvaorc3%

Demand

Table Cloth Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Table Cloth Party search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • party table cloth50K/yr
  • birthday table cloth59K/yr
  • party table cloth disposable46K/yr
  • table cloth party33K/yr
  • happy birthday table cloth15K/yr
  • party tablecloth9K/yr
  • party table cover10K/yr
  • kids party table cloth8K/yr
  • birthday tablecloth8K/yr
  • table cover party8K/yr

Reviews and returns

What reviews say buyers love and hate about Table Cloth Party

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Thickness”
0.9%of orders come back
“a bit thin”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Table Cloth Party questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data