table cloth
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£641K£641K/yr · 3.1M searches
Review moat
Okay2,420.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.74avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.73–£15.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, table cloth is a £641K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
table cloth market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £524K–£699K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
51
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
29%
Top 20: 70%
Open market
43%
- Home Direct21%
- Deconovo12%
- Unique7%
- Pureegg6%
- smiry6%
- Romanstile5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top table cloth search terms
- table cloth1.3M/yr
- outdoor table cloth58K/yr
- tablecloth188K/yr
- table cover153K/yr
- wipe clean tablecloth201K/yr
- pvc table cloth155K/yr
- table cloth wipe clean162K/yr
- wipeable tablecloths136K/yr
- plastic table cloth wipe clean99K/yr
- plastic table cover101K/yr
Top table cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deconovo Rectangle Tablecloth Faux Linen Water Resistant Table Cloth for Dinning 52x70in(132x178cm) Linen
Deconovo£9.424.5★11,728 rev
Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White
Pureegg£7.154.1★3,894 rev
Romanstile Green Table Cloth Wipe Clean Rectangular 140x200 cm Wipeable water resistant Tablecloth Dining Table Cover for Kitchen Outdoor Garden Table decorations for Sommer Spring 55x78 inch
Romanstile£9.054.2★7,252 rev
Softalker Cream Table Cloth Rectangular 140x200 cm Faux Linen Wipeable Tablecloths Water Resistant Dining Table Cover Elegant for Coffee Outdoor Party Spring Garden Kitchen Small Tabletop Decoration
Softalker£9.454.5★488 rev
Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green
Home Direct£7.864.5★175 rev
Newest
by launch date
FIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic
FIBORIA£14.0043 rev
Nesrefyn Tablecloths for Rectangle Tables Cotton Linen Table Cloth Non-slip Tablecloth Wrinkle Free Farmhouse Dining Table Cover Soft Fabric Table Cloths with Tassels Coffe 55 X 86 6-8 Seats
Nesrefyn£14.97150 rev
Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White
Pureegg£7.153,894 rev
Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Small Polka Dot 100cm x 140cm 39x55 Sage Green
Home Direct£7.93162 rev
Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green
Home Direct£7.86175 rev
Trending
90-day click momentumFIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic
FIBORIA£14.004.4★
Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use
Unique£2.154.2★
Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Small Polka Dot 100cm x 140cm 39x55 Sage Green
Home Direct£7.934.3★
Home Direct Large Rectangular Oilcloth PVC Wipe Clean Tablecloth 140cm x 240cm 55x94 Small Polka Dot Sage Green
Home Direct£13.404.4★
Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green
Home Direct£7.864.5★
What buyers say about table cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Very good for cleaning”
“Good value”
“Fits well”
“Better than expected”
“Definitely waterproof”
“Pretty cloth”
“the colour is cute”
“Soft material and good quality”
“It is not flimsy”
What buyers complain about
“very thin material”
“Quality is poor, very thin and ripped in no time”
“broke after a few days”
“Very Flimsy”
“cheap smelly plastic”
“Sizing completely wrong”
“Very thin material”
“Does not clean at all”
“Buy cheap, pay twice”
“Easy stain”
Top return reasons
Common questions
- Is table cloth profitable to sell on Amazon United Kingdom?
- The niche generates £641K/yr across 54 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the table cloth niche?
- 30 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in table cloth?
- Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 1.3%.
- When does demand for table cloth peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the table cloth niche?
- Listings span £1.73–£15.53; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.