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Table Cloth

Maybe

Returns run at only 1.3% of orders. But prices span $1.73–$15.53, mostly outside the sweet spot, so Table Cloth is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£641K/yr3.1M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
29%top-5 click share · 30 brands · 51 sellers

Flapen Score

Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Table Cloth is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Cloth 3.1M times last year and spent an estimated £641K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £641K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.4%
Market size, estimated
£641Ka year
Peak month
December1.9× the quietest month
Top search term
table cloth1.3M searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £1.73 to £15.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £8.74 that is £7K to £9K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£1.73–£15.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #70 within Home Textiles. It carries 2,420 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#70in Home Textiles
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,420per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£19K£38K£58K£77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

51

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

29%

Top 20: 70%

Open market

43%

  • Home Direct21%
  • Deconovo12%
  • Unique7%
  • Pureegg6%
  • smiry6%
  • Romanstile5%

Demand

Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table cloth1.3M/yr
  • outdoor table cloth58K/yr
  • tablecloth188K/yr
  • table cover153K/yr
  • wipe clean tablecloth201K/yr
  • pvc table cloth155K/yr
  • table cloth wipe clean162K/yr
  • wipeable tablecloths136K/yr
  • plastic table cloth wipe clean99K/yr
  • plastic table cover101K/yr

Reviews and returns

What reviews say buyers love and hate about Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.19

very thin material

always found them too thick

as thin as paper

Quality-Overall18%+1.25

Quality is poor, very thin and ripped in no time

Bad quality

Cheap quality

Durability8%−0.09

broke after a few days

Not particularly durable

Does not last

Strength7%−0.05

Very Flimsy

thin and flimsy

Not fantastically robust

Smell6%−0.04

cheap smelly plastic

Toxic smell

The smell was so toxic it didn't feel safe keeping it in the house

Love

Quality-Overall27%+1.25

Beautiful quality

Good quality and exactly as described

Good quality table cover

Ease Of Cleaning11%+0.46

Very good for cleaning

Great and wipeable

Easy to clean

Value For Money10%+0.27

Good value

Good value for money

Value for money

Size-Overall8%+0.57

Fits well

Fits perfect and stays in place

fits as described

Advertised Vs Actual Product6%+0.32

Better than expected

As described

Does the job

Return

1.3% Return rate 66% Fixable by listing

Size-Overall47%▆▅▇███

Sizing completely wrong

Smaller than I thought

sizing is completely wrong

Color11%██▆▅▅▆
Material Quality9%▅▆█▆▆▅

Very thin material

I just didnt like the material

Weird material

Quality-Overall8%▆█▆▅▆▇

Quality is poor, very thin and ripped in no time

Bad quality

Cheap quality

Thin7%▆█▃▅▅▄

FAQ

Common Table Cloth questions

Answered from the same tracked data.