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Table Cloth

Maybe

An estimated 1.3% of orders come back. But prices span $1.73–$15.53, mostly outside the sweet spot, so Table Cloth is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£641K/yr3.1M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
29%top-5 click share · 30 brands · 51 sellers

Flapen Score

Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Table Cloth is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Cloth 3.1M times last year and spent an estimated £641K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £641K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.4%
Market size, estimated
£641Ka year
Peak month
December1.9× the quietest month
Top search term
table cloth1.3M searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £1.73 to £15.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £8.74 that is £7K to £9K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£1.73–£15.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #70 within Home Textiles. It carries 2,420 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#70in Home Textiles
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,420per listing
Listings tracked
54

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Table Cloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£19K£38K£58K£77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

51

Est. top-5 brand share

52%

Top 20: 93%

Est. top-5 click share

29%

Top 20: 70%

Open market

43%

  • Home Direct21%
  • Deconovo12%
  • Unique7%
  • Pureegg6%
  • smiry6%
  • Romanstile5%

Demand

Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Table Cloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • table cloth1.3M/yr
  • outdoor table cloth58K/yr
  • tablecloth188K/yr
  • table cover153K/yr
  • wipe clean tablecloth201K/yr
  • pvc table cloth155K/yr
  • table cloth wipe clean162K/yr
  • wipeable tablecloths136K/yr
  • plastic table cloth wipe clean99K/yr
  • plastic table cover101K/yr

Reviews and returns

What reviews say buyers love and hate about Table Cloth

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
1.3%of orders come back
“very thin material”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Table Cloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data