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Table Cloth

Table Cloth shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 66Growth 22Conversion 30Competition 86Returns 90Price range 4Avg price 24Brand share 83Review moat 41Quality gap 77
This niche Category average

Is Table Cloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Table Cloth is a £641K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Table Cloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.0% over the last 90 days and 2.4% of searches end in a purchase.

£641K

revenue / yr

Units sold / yr80K
Search volume / yr-6.0%3.1M
Conversion rate2.4%
Avg price£8.74

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers30 · 51
Top-5 product click share29%
Open market48%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement91%
New entrants (1y)8· 4 succeeded
Avg rating4.3★
Avg reviews2,420

Top Table Cloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£19K£38K£58K£77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

51

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

29%

Top 20: 70%

Open market

43%

  • Home Direct21%
  • Deconovo12%
  • Unique7%
  • Pureegg6%
  • smiry6%
  • Romanstile5%

Table Cloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR2.4%Products54Brands30Top 5 Brands52%OOS Rate2.6%Rating4.3★Reviews2,420Avg BSR#70
100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Table Cloth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • table cloth1.3M/yr
  • outdoor table cloth58K/yr
  • tablecloth188K/yr
  • table cover153K/yr
  • wipe clean tablecloth201K/yr
  • pvc table cloth155K/yr
  • table cloth wipe clean162K/yr
  • wipeable tablecloths136K/yr
  • plastic table cloth wipe clean99K/yr
  • plastic table cover101K/yr

What reviews say buyers love and hate about Table Cloth

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall27%

Beautiful quality

Ease Of Cleaning11%

Very good for cleaning

Value For Money10%

Good value

Size-Overall8%

Fits well

Advertised Vs Actual Product6%

Better than expected

What buyers complain about

77% of reviews
Thickness20%

very thin material

Quality-Overall18%

Quality is poor, very thin and ripped in no time

Durability8%

broke after a few days

Strength7%

Very Flimsy

Smell6%

cheap smelly plastic

Table Cloth return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Color
11%
3Material Quality
9%
4Quality-Overall
8%
5Thin
7%

Common Table Cloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Table Cloth 57/100 on Amazon United Kingdom — Worth a look. The niche generates £641K/yr across 54 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Table Cloth on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.