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Table Centrepiece

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -23.4% this quarter, so Table Centrepiece is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£80K/yr503K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
23%top-5 click share · 87 brands · 100 sellers

Flapen Score

Table Centrepiece against its category

The dotted line is the Home & Garden average. Past it, Table Centrepiece is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Centrepiece market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Centrepiece 503K times last year and spent an estimated £80K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
1.5%
Market size, estimated
£80Ka year
Peak month
December3.1× the quietest month
Top search term
table centrepiece104K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £2.24 to £27.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.88 that is £0 to £1K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£2.24–£27.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #281 within Party Supplies. It carries 852 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#281in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
106

04 · Newcomers

Amazon counts 2 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Table Centrepiece products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

87 falling

Sellers

100

Top-5 brand share

32%

Top 20: 60%

Top-5 click share

23%

Top 20: 52%

Open market

65%

  • GoMaihe10%
  • Hanobe9%
  • BEISHIDA5%
  • Floralsecret5%
  • OSDUE3%
  • PixiPy3%

Demand

Table Centrepiece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Table Centrepiece search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table centrepiece104K/yr
  • birthday table decorations65K/yr
  • party table decorations41K/yr
  • dining table accessories45K/yr
  • table centre piece decoration49K/yr
  • table decorations birthday19K/yr
  • dining table centrepiece30K/yr
  • dining table decor18K/yr
  • dining table decoration12K/yr
  • gold table decorations19K/yr

Reviews and returns

What reviews say buyers love and hate about Table Centrepiece

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.10

Smaller than I thought vase

Really small

are larger than the usual

Value For Money13%+0.79

maybe a bit overpriced for what you get

Feels more expensive than it was

rather expensive

Quality-Overall12%+0.87

Not great quality

quality is not as great as it became easily chipped on the edge

Price doesnt reflect the quality

Advertised Vs Actual Product9%−0.05

False advertising

Nothing like it's advertised

Nothing like the picture - dont get

Battery Life5%−0.05

Batteries don't last long

Disappointed with the battery life

batteries are short lived

Love

Quality-Overall21%+0.87

These little lights are really nice quality

They are lovely quality glass

Excellent product

Value For Money14%+0.79

Very affordable

Excellent value

Good price

Advertised Vs Actual Product8%−0.05

As advertised

better than I expected

As described

Design-Overall7%+0.66

lovely design

its gives a lovely look

Handy decor

Brightness/Shine/Glow7%+0.47

Nice and bright

Lovely glow

Nice sparkle

Return

1.6% Return rate 64% Fixable by listing

Size-Overall36%▅▆█▆▇▇

Smaller than I thought vase

Really small

are larger than the usual

Quality-Overall17%█▇▅▇▆▅

Not great quality

quality is not as great as it became easily chipped on the edge

Price doesnt reflect the quality

Color11%█▇█▅▅▅

The material Its off-white rather than brilliant white

Sadly I'm returning as the colour is looking awful against my light oak table

Wrong colour

Advertised Vs Actual Product9%▆█▅█▇▅

False advertising

Nothing like it's advertised

Nothing like the picture - dont get

Defective Material/Parts4%█▆▆▅▅▇

FAQ

Common Table Centrepiece questions

Answered from the same tracked data.