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Table

Pass

Table scores 69 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +25.4% this quarter, and returns run at 0.3% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£1.2M/yr2.4M searches / yr
90-day growth
+25.4%search demand this quarter
Competition
38%top-5 click share · 19 brands · 27 sellers

Flapen Score

Table against its category

The dotted line is the Home & Garden average. Past it, Table is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table 2.4M times last year and spent an estimated £1.2M. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
2.3%
Market size, estimated
£1.2Ma year
Peak month
December1.8× the quietest month
Top search term
folding tables685K searches a year

02 · Price

A sale here is worth £22.77.

Listings sell for £22.77 on average, from £8.23 to £49.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £22.77 that is £23K to £28K a year per listing.

Average price
£22.77inside the $15 to $100 sweet spot
Price range
£8.23–£49.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£23K–£28K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #15 within Garden Furniture & Accessories. It carries 1,392 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
39%
Out of stock, average day
7.7%
Average rank
#15in Garden Furniture & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,392per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£50K£99K£149K£199K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

32%

  • Harbour Housewares36%
  • Oypla8%
  • BARGAIN FACTORY6%
  • Home Vida6%
  • ZENO6%
  • Amazon Basics5%

Demand

Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding tables685K/yr
  • folding table411K/yr
  • foldable table376K/yr
  • picnic table124K/yr
  • small folding table141K/yr
  • fold up table91K/yr
  • trestle table74K/yr
  • portable table52K/yr
  • folding picnic table31K/yr
  • picnic tables folding28K/yr

Reviews and returns

What reviews say buyers love and hate about Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength23%−0.06

Kind of flimsy

Not Sturdy

Not robust

Quality-Overall14%−0.09

shocking quality

Awful quality

Cheap quality

Size-Overall5%

Not fit for purpose

smaller than expected

Big in size

Weight Heavy4%

Although, a little heavier than expected

Can be considered quite heavy for what it is

It's also very heavy

Balance/Stability3%−0.02

Unstable

Table unstable

Not very stable

Love

Strength23%−0.06

It is sturdy

The table is sturdy

Sturdy construction, very useful

Quality-Overall13%−0.09

Amazing quality

Good quality, easy to assemble

The build quality feels solid and dependable

Value For Money12%+1.24

not expensive

Excellent value

Excellent value

Assembly/Installation6%+0.47

Easy to put up

Easy assembly

Easy to assemble

Ease Of Use6%+0.68

Easy to use

Easy to store too

Easy to fold

Return

0.3% Return rate 37% Fixable by listing

Size-Overall30%█▇█▇▇█

Not fit for purpose

smaller than expected

Big in size

Defective Material/Parts12%██▅██▆
Strength11%▇█▆▆▆▅

Kind of flimsy

Not Sturdy

Not robust

Quality-Overall7%█▇█▇▇▆

shocking quality

Awful quality

Cheap quality

Scratch Resistance5%▃▇▆▆██

FAQ

Common Table questions

Answered from the same tracked data.