Is table profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Launch it (69/100).

How competitive is the table niche?

19 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in table?

Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.3%.

When does demand for table peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the table niche?

Listings span £8.23–£49.55; the average listing price is £22.77 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.

table

Launch it

A $1.2M/yr market growing +25.4% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£22.77

avg listing price — sweet spot $15–$100

Market size

Great£1.2M

£1.2M/yr · 2.4M searches

Price range

Great£8.23–£49.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,392.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, table is a £1.2M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Launch it — 69/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

table market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 2.3%
Avg BSR: #15
Page quality: 0%
Prime: 39%
Sponsored: 81%
Out of stock: 7.7%
Avg brand age: 41 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

32%

Harbour Housewares36%
Oypla8%
BARGAIN FACTORY6%
Home Vida6%
ZENO6%
Amazon Basics5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top table search terms

folding tables685K/yr +19.6%1.8% conv.
folding table411K/yr +11.2%1.8% conv.
foldable table376K/yr +15.1%1.5% conv.
picnic table124K/yr +133.2%0.8% conv.
small folding table141K/yr +3.3%0.7% conv.
fold up table91K/yr +21.4%2.2% conv.
trestle table74K/yr +53.5%4.2% conv.
portable table52K/yr +22.5%1.0% conv.
folding picnic table31K/yr +150.4%1.2% conv.
picnic tables folding28K/yr +228.1%1.8% conv.

All search terms

Top table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harbour Housewares Rectangle Folding Heavy Duty Trestle Table - 180cm (1.8m) (6ft) - White - Outdoor Folding Table for Picnic BBQ Garden Camping Wedding Party Catering

Harbour Housewares£26.404.5★1,580 rev

Harbour Housewares Rectangle Folding Trestle Table - 120cm (4ft) - White - Height Adjustable Outdoor Folding Table for Picnic BBQ Garden Camping Wedding

Harbour Housewares£22.584.5★725 rev

Oypla Heavy Duty Folding Catering Garden Trestle Table - 6ft White

Oypla£29.314.5★3,178 rev

BARGAIN FACTORY Folding Table 4ft Heavy Duty Picnic Table Sturdy Metal Frame With Handle Adjustable Height Portable Waterproof Easy to Carry Ideal for BBQ Party Camping Beach Indoor & Outdoor Use

BARGAIN FACTORY£18.183.9★142 rev

Build Rapido 6ft Heavy Duty Folding Table - Foldable Trestle Table Fold in Half with Carry Handle - 150kg Capacity HDPE Top - Catering Banquet Dining Party Event Table (White 180cm)

Build Rapido£30.464.6★41 rev

Newest

by launch date

Build Rapido 6ft Heavy Duty Folding Table - Foldable Trestle Table Fold in Half with Carry Handle - 150kg Capacity HDPE Top - Catering Banquet Dining Party Event Table (White 180cm)

Build Rapido£30.4641 rev

3mo ago

Harbour Housewares Rectangle Folding Trestle Tables - 180cm (6ft) - White - Pack of 2 Outdoor Folding Table for Picnic BBQ Garden Camping Wedding Party Catering

Harbour Housewares£49.551,580 rev

11mo ago

Harbour Housewares Rectangle Folding Trestle Table - 120cm (4ft) - Black - Height Adjustable Outdoor Folding Table for Picnic BBQ Garden Camping Wedding

Harbour Housewares£22.62725 rev

1y ago

KEPLIN 6ft Folding Table with White Top 180x70x74cm Sturdy Metal Frame Waterproof Portable & Easy Assembly Ideal for Parties BBQs Camping (White)

KEPLIN£26.67682 rev

1y ago

Amazon Basics 4-Foot Folding Table with Adjustable Height Lightweight Portable Folding Tables for Indoor & Outdoor Auto-Locking Legs Carrying Handle 121.4 x 60.7 x 86.1 cm Black

Amazon Basics£21.731,124 rev

1y ago

What buyers say about table

What buyers praise and complain about, mined from review topics.

What buyers love

Strength23%

“It is sturdy”

Quality-Overall13%

“Amazing quality”

Value For Money12%

“not expensive”

Assembly/Installation6%

“Easy to put up”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product6%

“Product as advertised”

Size-Overall5%

“Good size”

Weight Light4%

“Super lightweight”

Portability2%

“Very portable”

Storage Capacity2%

“Easy to Store”

What buyers complain about

Strength23%

“Kind of flimsy”

Quality-Overall14%

“shocking quality”

Size-Overall5%

“Not fit for purpose”

Weight Heavy4%

“Although, a little heavier than expected”

Balance/Stability3%

“Unstable”

Height3%

“It's an awkward height it could do with being about 6 inch lower”

Durability3%

“Broken after 4 months”

Value For Money3%

“its disgusting doing that on a day your supposed to bring down prices”

Smell2%

“It smells very chemically. be careful”

Ease Of Use2%

“impossible to remove”

Top return reasons

Size-Overall30%

Defective Material/Parts12%

Strength11%

Quality-Overall7%

Scratch Resistance5%

Weight Heavy5%

Height4%

Mechanism Issues3%

Balance/Stability2%

Product Condition2%

Common questions

Is table profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Launch it (69/100).
How competitive is the table niche?: 19 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in table?: Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.3%.
When does demand for table peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the table niche?: Listings span £8.23–£49.55; the average listing price is £22.77 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.

table

table market data

Competition & brand share

Demand & seasonality

Top table search terms

Top table products on Amazon

Top sellers

Newest

Trending

What buyers say about table

What buyers love

What buyers complain about

Top return reasons

Common questions

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