Is taba squishy kit profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 27 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the taba squishy kit niche?

18 brands and 20 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in taba squishy kit?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Mess Free. The return rate is 0.3%.

What does it cost to enter the taba squishy kit niche?

Listings span £8.59–£24.78; the average listing price is £15.46 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.

taba squishy kit

Worth a look

Shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible59.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.46

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good£8.59–£24.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Market size

Bad£57K

£57K/yr · 125K searches

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, taba squishy kit is a £57K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

taba squishy kit market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £46K–£62K; units × avg price
Conversion rate: 2.9%
Avg BSR: #724
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.0%
Avg brand age: 14 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

28%

Highttoy19%
DecorRom14%
OUWEWIN13%
Crelloci13%
LET'S RESIN7%
Funewest6%

Demand

Weekly Amazon search volume, last 33 weeks — -20.4% search growth over the last 90 days.

Open Trend

Top taba squishy kit search terms

taba squishy kit105K/yr -23.4%1.9% conv.
taba squishy making kit13K/yr +6.5%2.0% conv.
tabba squishy making kit4K/yr -15.3%2.2% conv.
taba squishy maker4K/yr -19.6%3.0% conv.

All search terms

Top taba squishy kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquid Silicone for Taba Squishy Kit 500g 1:1 AB Ratio Epoxy Resin Mix Squishy Making Kit with Moulds Make Your Own Squishies Kit Stress Relief Gifts for Beginners Adult

OUWEWIN£13.814.2★8 rev

Crelloci DIY Animal Squishy Kit with Fast Cure Liquid Silicone 200g AB 1:1 Ratio Super Soft Rubber for Kids Stress Relief Toy Making 6-in-1 Animal Mould Gift Bags Beads & Complete Tool Set

Crelloci£18.094.0★53 rev

Highttoy Liquid Silicone Squishy Making Kit 480g 1:1 AB Ratio Mixed for Glow in The Dark Squishy Paw Squishy Maker for Beginners

Highttoy£20.994.4★192 rev

Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12

Highttoy£17.154.4★76 rev

Liquid Silicone for Taba Squishy Kit - 200g Super Soft Silicone Rubber Fast Cure All-in-One Kit for Cat Paw Casting Stress Relief Hamster Molding Decompression Gift DIY Craft for Enthusiasts

DecorRom£8.824.5★113 rev

Newest

by launch date

Funewest Taba Squishy Making Kit for Kids

Funewest£20.1113 rev

2mo ago

Funewest Taba Squishy Making Kit for Kids DIY Squishy Maker with Liquid Silicone and Molds Flex Rubber Flocking Powder Squishies Craft Kit for Toddle 8-12 Make Your Own Sensory Fidget Toys

Funewest£21.8213 rev

3mo ago

27 Pcs Taba Squishy Kit Squishy Maker Perfect DIY Stress Relief Gifts for Beginners Meaningful Gift for DIY Craft Makers

Uoxmiy£9.730 rev

3mo ago

Liquid Silicone BIG Squishy Making Kit 480ml All-in-one Beginner Kit for Squishy Maker Glow in the Dark Squishy Toys with 9 Molds Sensory Fidget Toys Gift for Kids Ages 6-12

Highttoy£17.1576 rev

6mo ago

DIY Squishy Kit Make Your Own Squishy Set 1:1 AB Ratio Mix Animals S-quishy Making Kit with Hamster Rabbit Chick Cookies 5 Types of Molds Pigment Decorative Eyes & Complete Tool Set

Nlsqw£20.042 rev

6mo ago

What buyers say about taba squishy kit

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Good fun”

Ease Of Use15%

“easy to follow”

Quality-Overall8%

“Absolutely Brilliant Kit - Comes Out Great”

Instructions/User Manual/Troubleshooting8%

“instructions are clear”

Value For Money6%

“very affordable”

Gifting Purpose6%

“perfect for gifting too”

Soft Feel3%

“It creates smooth”

Creativity2%

“For us its been great value as a creative”

Color2%

“It holds colour really well too”

Safety Standards2%

“Safe for daily handling”

What buyers complain about

Value For Money9%

“While I initially thought the price point was a bit high”

Adhesion/Stickiness7%

“Sticky”

Mess Free7%

“It makes a big mess all over the place”

Instructions/User Manual/Troubleshooting5%

“The instructions are on the side of the bottles, albeit small,”

Ease Of Cleaning5%

“It also made a mess”

Leak-Proof4%

“Unfortunately mine arrived leaking”

Quality-Overall2%

“Terrible kit”

Advertised Vs Actual Product2%

“Nothing ever turns out the way it's advertised”

Durability2%

“Sadly Plastic measuring cup was broken”

Allergies2%

“May cause respiratory irritation”

Top return reasons

Leak-Proof33%

Instructions/User Manual/Troubleshooting16%

Quality-Overall11%

Defective Material/Parts11%

Value For Money7%

Functionality-Overall5%

Advertised Vs Actual Product5%

Ease Of Cleaning4%

Size-Overall3%

Material Quality3%

Common questions

Is taba squishy kit profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 27 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the taba squishy kit niche?: 18 brands and 20 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in taba squishy kit?: Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Mess Free. The return rate is 0.3%.
What does it cost to enter the taba squishy kit niche?: Listings span £8.59–£24.78; the average listing price is £15.46 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.