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Swivel Sweeper G2

Fail

The top 5 products take 100% of clicks, so Swivel Sweeper G2 is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£20K/yr5K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 123 sellers

Flapen Score

Swivel Sweeper G2 against its category

The dotted line is the Home & Garden average. Past it, Swivel Sweeper G2 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swivel Sweeper G2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swivel Sweeper G2 5K times last year and spent an estimated £20K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
9.5%
Market size, estimated
£20Ka year
Peak month
October10.6× the quietest month
Top search term
swivel sweeper3K searches a year

02 · Price

A sale here is worth £39.78.

Listings sell for £39.78 on average, from £21.78 to £66.79. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £39.78 that is £0 to £4K a year per listing.

Average price
£39.78inside the $15 to $100 sweet spot
Price range
£21.78–£66.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #42 within Cleaning Supplies. It carries 1,893 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
25%
Out of stock, average day
26.5%
Average rank
#42in Cleaning Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,893per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Swivel Sweeper G2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

123

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • JML83%
  • Swivel Sweeper8%
  • Generic5%
  • Gtech4%

Demand

Swivel Sweeper G2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×

Search terms

Top Swivel Sweeper G2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swivel sweeper3K/yr
  • swivel sweeper g21K/yr
  • jml swivel sweeper1K/yr
  • jml swivel sweeper g2 uk cordless214/yr

Reviews and returns

What reviews say buyers love and hate about Swivel Sweeper G2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.11

I got one the battery won't charge

Thought GTECH would have been better Takes a long time to charge

no plug to charge it

Handle Quality12%−0.18

both the handles have snapped

The handle broke

Handle keeps falling apart

Strength12%−0.13

Very flimsy

Handle feels a bit flimsy

Flimsy

Functionality-Overall8%−0.12

Won't work

Not working properly

Unfortunately this item did not work

Quality-Overall7%−0.06

Very Poor Quality

Absolute junk do not purchase

it's not as good as they say

Love

Ease Of Cleaning27%+1.83

Fantastic cleaner

Cleans well

Ideal for cleaning

Value For Money19%+0.82

Good value

Amazing value

Keep the price low

Weight Light12%+0.19

Good lightweight hoover

Ideal and lightweight

She loves this hoover as it is very lightweight

Ease Of Use11%+1.09

easy to use

Easy to empty too

Technically straightforward

Advertised Vs Actual Product5%+0.63

Does the job

It does a lot more than you would expect

Thats all I need

Return

2.4% Return rate 4% Fixable by listing

Charging26%▅▅█▇▇▅

I got one the battery won't charge

Thought GTECH would have been better Takes a long time to charge

no plug to charge it

Functionality-Overall19%▄▇█▇▄█

Won't work

Not working properly

Unfortunately this item did not work

Handle Quality9%█▃▁▅▄▄

both the handles have snapped

The handle broke

Handle keeps falling apart

Quality-Overall8%▃▂█▃▄▄

Very Poor Quality

Absolute junk do not purchase

it's not as good as they say

Strength4%▆▆▁▁█▄

Very flimsy

Handle feels a bit flimsy

Flimsy

FAQ

Common Swivel Sweeper G2 questions

Answered from the same tracked data.