swiss roll tin
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good672.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Price range
Bad£3.80–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£55K£55K/yr · 67K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swiss roll tin is a £55K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
swiss roll tin market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 11.1%
- Avg brand age
- 58 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
42
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
30%
- Judge27%
- lakeland13%
- Chef Aid9%
- Stellar8%
- Baker & Salt8%
- Wrenbury5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
Top swiss roll tin search terms
- swiss roll tin44K/yr
- swiss roll baking tray14K/yr
- swiss roll tin 33cm x 23cm8K/yr
Top swiss roll tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Judge Swiss Roll Tin 32 x 23 x 2.5 cm Steel Grey
Judge£8.404.7★566 rev
Lakeland Non-Stick Swiss Roll Tin 39cm x 24cm Ideal for Baking Thin Sponge Ready for Rolling
lakeland£10.534.7★549 rev
Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey
Chef Aid£3.804.4★374 rev
Stellar Bakeware Non-Stick Swiss Roll Tin Dishwasher Safe 33cm x 23cm x 2cm
Stellar£10.484.7★490 rev
Baker & Salt Non-Stick Swiss Roll Tray 32 x 23.5 x 1cm
Baker & Salt£7.064.3★153 rev
Newest
by launch date
2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving
HAOXIZI£5.662 rev
Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black
Zuvo£6.2939 rev
Wrenbury Non-Stick Swiss Roll Tin - DuraQuartz Carbon Steel Swiss Roll Baking Tray 39x27cm - Warp-Resistant Large Oven Tray for Swiss Rolls Roulades & Flat Bakes
Wrenbury£17.2998 rev
Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)
lbxtswpl£5.203 rev
2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)
Cisyia£6.8827 rev
Trending
90-day click momentum2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving
HAOXIZI£5.665.0★
Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black
Zuvo£6.294.2★
ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
ThingsPlus£9.814.4★
Tala Performance Baking Tray Professional Gauge Carbon Steel with Eclipse Non-Stick Coating Perfect for Cooking and Roasting Black Large 39.4x26.8x2.1 cm
Tala£8.174.5★
Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)
lbxtswpl£5.203.4★
What buyers say about swiss roll tin
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Good value for money”
“Decent size”
“Very sturdy”
“Simple baking trays”
“Item was as advertised”
“Easy clean”
“heavy”
“Really feels like these will last for ages”
“I'm very impressed - it's light”
What buyers complain about
“Coating coming off”
“Great tray 1 larger than stated”
“Poor quality”
“Falls apart with use”
“Did not last long as trays bent during cooking”
“Produces toxic fumes when in oven”
“Do rust”
“Discoloured and warped horribly after just one use”
“These trays are very weak”
“Non stick coating comes off”
Top return reasons
Common questions
- Is swiss roll tin profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the swiss roll tin niche?
- 17 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in swiss roll tin?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.1%.
- When does demand for swiss roll tin peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.
- What does it cost to enter the swiss roll tin niche?
- Listings span £3.80–£17.29; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.