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Swiss Roll Tin

Fail

Demand is soft, at -39.3% this quarter, so Swiss Roll Tin is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£55K/yr67K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
62%top-5 click share · 17 brands · 42 sellers

Flapen Score

Swiss Roll Tin against its category

The dotted line is the Home & Garden average. Past it, Swiss Roll Tin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swiss Roll Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swiss Roll Tin 67K times last year and spent an estimated £55K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
10.3%
Market size, estimated
£55Ka year
Peak month
December12.9× the quietest month
Top search term
swiss roll tin44K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £3.80 to £17.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.98 that is £798 to £2K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£3.80–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£798–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #118 within Bakeware. It carries 673 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#118in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
673per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Swiss Roll Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

42

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

  • Judge27%
  • lakeland13%
  • Chef Aid9%
  • Stellar8%
  • Baker & Salt8%
  • Wrenbury5%

Demand

Swiss Roll Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Swiss Roll Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiss roll tin44K/yr
  • swiss roll baking tray14K/yr
  • swiss roll tin 33cm x 23cm8K/yr

Reviews and returns

What reviews say buyers love and hate about Swiss Roll Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.17

Coating coming off

NOT NON STICK

they are not non stick

Size-Overall15%−0.02

Great tray 1 larger than stated

Too small

much smaller than expected

Quality-Overall6%+2.15

Poor quality

Absolute rubbish, going in the bin

Very poor quality

Durability6%−0.02

Falls apart with use

Lasted 4 months

Cooking Experience5%−0.04

Did not last long as trays bent during cooking

Every item I cooked stuck to the tray except for chicken dippers which did not stick

Love

Quality-Overall29%+2.15

Beautifully made

Good quality tray

Excellent product

Value For Money12%+0.72

Good value for money

Good value for money

Good Price

Size-Overall11%−0.02

Decent size

Decent size trays perfect for what I need them for

Not too big not too small just nice for my oven plus I ordered 1 pack of 3

Strength9%+0.44

Very sturdy

Sturdy small oven trays

Sturdy and light to carry

Baking8%+0.72

Simple baking trays

Very satisfied with baking trays

Good oven trays suitable for purpose

Return

1.1% Return rate 85% Fixable by listing

Size-Overall80%▆▆█▇▇▇

Great tray 1 larger than stated

Too small

much smaller than expected

Quality-Overall5%▁█▂▄▄▁

Poor quality

Absolute rubbish, going in the bin

Very poor quality

Advertised Vs Actual Product3%█▃▁▄▂█
Adhesion/Stickiness2%▆▄▁▄▂█

Coating coming off

NOT NON STICK

they are not non stick

Scratch Resistance2%▁█▁▆▄▁

FAQ

Common Swiss Roll Tin questions

Answered from the same tracked data.