How competitive is the Swiss Roll Tin niche on Amazon United Kingdom?

17 brands and 42 sellers compete in Swiss Roll Tin on Amazon United Kingdom. The top 5 Swiss Roll Tin products take 62% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Swiss Roll Tin?

Swiss Roll Tin buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Swiss Roll Tin niche?

Swiss Roll Tin sells for £7.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.80–£17.29. The average incumbent carries 673 reviews — the moat a new listing must climb.

Swiss Roll Tin

soft demand (-39.3% this quarter) — Swiss Roll Tin doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Swiss Roll Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swiss Roll Tin is a £55K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Swiss Roll Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.3% over the last 90 days and 10.3% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr6K

Search volume / yr-39.3%67K

Conversion rate10.3%

Avg price£7.98

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers17 · 42

Top-5 product click share62%

Open market35%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Swiss Roll Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Judge Swiss Roll Tin 32 x 23 x 2.5 cm Steel Grey

Price: £8.40
Rating: 4.7/5
Reviews: 566
Age: 16y ago

Lakeland Non-Stick Swiss Roll Tin 39cm x 24cm Ideal for Baking Thin Sponge Ready for Rolling

Price: £10.53
Rating: 4.7/5
Reviews: 549
Age: 8y ago

Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey

Price: £3.80
Rating: 4.4/5
Reviews: 374
Age: 11y ago

Stellar Bakeware Non-Stick Swiss Roll Tin Dishwasher Safe 33cm x 23cm x 2cm

Price: £10.48
Rating: 4.7/5
Reviews: 490
Age: 15y ago

Baker & Salt Non-Stick Swiss Roll Tray 32 x 23.5 x 1cm

Price: £7.06
Rating: 4.3/5
Reviews: 153
Age: 5y ago

Newest

by launch date

2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving

Price: £5.66
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black

Price: £6.29
Rating: 4.2/5
Reviews: 39
Age: 11mo ago

Wrenbury Non-Stick Swiss Roll Tin - DuraQuartz Carbon Steel Swiss Roll Baking Tray 39x27cm - Warp-Resistant Large Oven Tray for Swiss Rolls Roulades & Flat Bakes

Price: £17.29
Rating: 4.0/5
Reviews: 98
Age: 11mo ago

Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)

Price: £5.20
Rating: 3.4/5
Reviews: 3
Age: 1y ago

2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)

Price: £6.88
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

Judge27%
lakeland13%
Chef Aid9%
Stellar8%
Baker & Salt8%
Wrenbury5%

Swiss Roll Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR10.3%Products18Brands17Top 5 Brands65%OOS Rate11.1%Rating4.4★Reviews673Avg BSR#118

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Top Swiss Roll Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

swiss roll tin44K/yr -37.9%6.6% conv.
swiss roll baking tray14K/yr -38.1%4.2% conv.
swiss roll tin 33cm x 23cm8K/yr -51.7%8.8% conv.

What reviews say buyers love and hate about Swiss Roll Tin

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall29%

“Beautifully made”

Value For Money12%

“Good value for money”

Size-Overall11%

“Decent size”

Strength9%

“Very sturdy”

Baking8%

“Simple baking trays”

What buyers complain about

74% of reviews

Adhesion/Stickiness21%

“Coating coming off”

Size-Overall15%

“Great tray 1 larger than stated”

Quality-Overall6%

“Poor quality”

Durability6%

“Falls apart with use”

Cooking Experience5%

“Did not last long as trays bent during cooking”

Swiss Roll Tin return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

80%

2Quality-Overall

3Advertised Vs Actual Product

4Adhesion/Stickiness

5Scratch Resistance

Common Swiss Roll Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swiss Roll Tin 45/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -39.3% over the last 90 days.