Swiss Roll Tin
FailDemand is soft, at -39.3% this quarter, so Swiss Roll Tin is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £55K/yr67K searches / yr
- 90-day growth
- -39.3%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 42 sellers
Flapen Score
Swiss Roll Tin against its category
The dotted line is the Home & Garden average. Past it, Swiss Roll Tin is stronger. Inside it, weaker.
Market
The Swiss Roll Tin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swiss Roll Tin 67K times last year and spent an estimated £55K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -39.3%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £55Ka year
- Peak month
- December12.9× the quietest month
- Top search term
- swiss roll tin44K searches a year
02 · Price
A sale here is worth £7.98.
Listings sell for £7.98 on average, from £3.80 to £17.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.98 that is £798 to £2K a year per listing.
- Average price
- £7.98under the $15 to $100 sweet spot
- Price range
- £3.80–£17.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £798–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #118 within Bakeware. It carries 673 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #118in Bakeware
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 673per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Swiss Roll Tin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Judge Swiss Roll Tin 32 x 23 x 2.5 cm Steel Grey
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 16y ago

Lakeland Non-Stick Swiss Roll Tin 39cm x 24cm Ideal for Baking Thin Sponge Ready for Rolling
- Price
- £10.53
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 8y ago

Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 374
- Age
- 11y ago

Stellar Bakeware Non-Stick Swiss Roll Tin Dishwasher Safe 33cm x 23cm x 2cm
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 15y ago

Baker & Salt Non-Stick Swiss Roll Tray 32 x 23.5 x 1cm
- Price
- £7.06
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 5y ago
Trending
90-day click momentum
2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving
- Price
- £5.66
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black
- Price
- £6.29
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago

ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,044
- Age
- 3y ago

Tala Performance Baking Tray Professional Gauge Carbon Steel with Eclipse Non-Stick Coating Perfect for Cooking and Roasting Black Large 39.4x26.8x2.1 cm
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 2,217
- Age
- 10y ago

Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)
- Price
- £5.20
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving
- Price
- £5.66
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black
- Price
- £6.29
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago

Wrenbury Non-Stick Swiss Roll Tin - DuraQuartz Carbon Steel Swiss Roll Baking Tray 39x27cm - Warp-Resistant Large Oven Tray for Swiss Rolls Roulades & Flat Bakes
- Price
- £17.29
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 11mo ago

Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)
- Price
- £5.20
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 1y ago

2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)
- Price
- £6.88
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
42
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
30%
- Judge27%
- lakeland13%
- Chef Aid9%
- Stellar8%
- Baker & Salt8%
- Wrenbury5%
Demand
Swiss Roll Tin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
Search terms
Top Swiss Roll Tin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swiss roll tin44K/yr
- swiss roll baking tray14K/yr
- swiss roll tin 33cm x 23cm8K/yr
Reviews and returns
What reviews say buyers love and hate about Swiss Roll Tin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Coating coming off
NOT NON STICK
they are not non stick
Great tray 1 larger than stated
Too small
much smaller than expected
Poor quality
Absolute rubbish, going in the bin
Very poor quality
Falls apart with use
Lasted 4 months
Did not last long as trays bent during cooking
Every item I cooked stuck to the tray except for chicken dippers which did not stick
Love
Beautifully made
Good quality tray
Excellent product
Good value for money
Good value for money
Good Price
Decent size
Decent size trays perfect for what I need them for
Not too big not too small just nice for my oven plus I ordered 1 pack of 3
Very sturdy
Sturdy small oven trays
Sturdy and light to carry
Simple baking trays
Very satisfied with baking trays
Good oven trays suitable for purpose
Return
1.1% Return rate 85% Fixable by listing
Great tray 1 larger than stated
Too small
much smaller than expected
Poor quality
Absolute rubbish, going in the bin
Very poor quality
Coating coming off
NOT NON STICK
they are not non stick
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swiss Roll Tin questions
Answered from the same tracked data.









