Swing
PassSwing scores 73 out of 100, a Pass. Shoppers spend $962K a year here, search demand grew +68.1% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 73 / 100Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 5173
- Market size
- £962K/yr1.0M searches / yr
- 90-day growth
- +68.1%search demand this quarter
- Competition
- 15%top-5 click share · 63 brands · 79 sellers
Flapen Score
Swing against its category
The dotted line is the Home & Garden average. Past it, Swing is stronger. Inside it, weaker.
Market
The Swing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swing 1.0M times last year and spent an estimated £962K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £962K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +68.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £962Ka year
- Peak month
- May5.6× the quietest month
- Top search term
- swing223K searches a year
02 · Price
A sale here is worth £103.75.
Listings sell for £103.75 on average, from £8.27 to £1797.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £103.75 that is £0 to £10K a year per listing.
- Average price
- £103.75above the $15 to $100 sweet spot
- Price range
- £8.27–£1797.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #67 within Garden Furniture & Accessories. It carries 496 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 44%
- Out of stock, average day
- 18.2%
- Average rank
- #67in Garden Furniture & Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 144
04 · Newcomers
Amazon counts 5 of last year's 36 launches as successful.
36 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Swing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Outsunny 3 Seater Canopy Swing Chair Garden Rocking Bench Heavy Duty Patio Metal Seat w/Top Roof - Grey
- Price
- £55.08
- Rating
- 4.3/5
- Reviews
- 3,257
- Age
- 8y ago

Hedstrom Folding Baby Swing Set | Age 6-36 Months | Outdoor Garden or Home Play Equipment Children | Adjustable Kids Playground | Toddler Toy Chair High Back Blue/Orange
- Price
- £36.66
- Rating
- 4.5/5
- Reviews
- 3,021
- Age
- 19y ago

OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago

Zero Gravity Kids Swing Set With Sturdy Metal Frame. Garden Fun For Up To 2 Children (Magic Carpet)
- Price
- £86.52
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 7y ago

TP Toys Quadpod 4-in-1 Growable Swing Seat Green Outdoor Playground Baby Swing Seat with Adjustable Ropes and Safety Strap Toddler Swing for Gardens and Playgrounds Kids 6 months - 8 years One Size
- Price
- £30.16
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 10y ago
Trending
90-day click momentum
3 Seater Garden Swing Chair - Grey Seat Hammock Swinging Metal Terrace Shade Sun Protection Canopy Bench | Thick Padded Cushion | Waterproof Outdoor Garden | Adjustable Canopy
- Price
- £60.24
- Rating
- 4.2/5
- Reviews
- 1,007
- Age
- 7y ago

Alivio 3 Seater Swing Chair Waterproof UV Resistant Swing Seat Padded Heavy Duty Swing Chair Rocking Bench with Top Roof for Outdoor Patio Backyard Garden Beach (Grey)
- Price
- £53.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago

OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago

4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

EXTSUD Outdoor Swing EVA Soft Rocking Chair Loadable up to 150Kg for Adult Children (Blue)
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 9y ago
Newest
by launch date
4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

Plum 2 in 1 Growable Garden Swing Set with 2 Interchangeable Swing Seats Included for Safe Outdoor Active Play for Babies and Children Adaptable Robust Steel Frame to Grow with Your Child (Green)
- Price
- £50.17
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 6mo ago

Plum Play Metal Double Swing Set Sedna - Heavy Duty Sturdy 2 Seater Garden Swing Frame - Max User 50kg Per Seat - Height Adjustable (Green)
- Price
- £54.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9mo ago

Plum Play Childrens 2 Seater Nest Swing - Robust Sturdy Metal Boat Swing Frame for up to 2 Kids - Max Weight 100kg - 3 Years Plus - With Ground Anchors Included
- Price
- £68.79
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

JIZIYUER Childrens Plastic Swing Seat With Safety Handle For Outdoor Indoor Kids Swing Set
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
63 rising
Sellers
79
Top-5 brand share
38%
Top 20: 75%
Top-5 click share
15%
Top 20: 43%
Open market
57%
- Outsunny13%
- Plum9%
- TP6%
- Hedstrom5%
- OHS5%
- ZERO GRAVITY5%
Demand
Swing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Swing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swing223K/yr
- garden swing167K/yr
- swing seat118K/yr
- swing set121K/yr
- kids swing38K/yr
- toddler swing43K/yr
- tree swing35K/yr
- baby swing outdoor31K/yr
- garden swings35K/yr
- swings33K/yr
Reviews and returns
What reviews say buyers love and hate about Swing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very flimsy
Flimsy
Not very strong
The box arrived surprisingly small
Very small
as someone else said its about 1 inch too shortch too short
A few issues with assembly
we cant install
Assembly an absolute nightmare
Manual book not good
Unclear instructions
Very confusing instructions
Poor quality clips
Their quality control is poor
Awful quality
Love
Good quality, easy to assemble
Good quality
Good quality, easy to put away, toddler loves it
Good Value
Worth it
Excellent value for money
Easy installation
Easy to setup
Easy assemble
very sturdy structure
Great sturdy swing
Nice and sturdy
Wholesome fun
Great fun
Fun swing
Return
0.7% Return rate 50% Fixable by listing
The box arrived surprisingly small
Very small
as someone else said its about 1 inch too shortch too short
No colour choice
my fault for not looking at one where I can choose the colour next time
Unfortunately no option for chosing the colour
Very flimsy
Flimsy
Not very strong
Poor quality clips
Their quality control is poor
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swing questions
Answered from the same tracked data.









