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Swing

Pass

Swing scores 73 out of 100, a Pass. Shoppers spend an estimated $962K a year here, search demand grew +68.1% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£962K/yr1.0M searches / yr
90-day growth
+68.1%search demand this quarter
Competition
15%top-5 click share · 63 brands · 79 sellers

Flapen Score

Swing against its category

The dotted line is the Home & Garden average. Past it, Swing is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swing 1.0M times last year and spent an estimated £962K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £962K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
0.9%
Market size, estimated
£962Ka year
Peak month
May5.6× the quietest month
Top search term
swing223K searches a year

02 · Price

A sale here is worth £103.75.

Listings sell for £103.75 on average, from £8.27 to £1797.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £103.75 that is £0 to £10K a year per listing.

Average price
£103.75above the $15 to $100 sweet spot
Price range
£8.27–£1797.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #67 within Garden Furniture & Accessories. It carries 496 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
44%
Out of stock, average day
18.2%
Average rank
#67in Garden Furniture & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
144

04 · Newcomers

5 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Swing products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 rising

Sellers

79

Est. top-5 brand share

38%

Top 20: 75%

Est. top-5 click share

15%

Top 20: 43%

Open market

57%

  • Outsunny13%
  • Plum9%
  • TP6%
  • Hedstrom5%
  • OHS5%
  • ZERO GRAVITY5%

Demand

Swing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Swing search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swing223K/yr
  • garden swing167K/yr
  • swing seat118K/yr
  • swing set121K/yr
  • kids swing38K/yr
  • toddler swing43K/yr
  • tree swing35K/yr
  • baby swing outdoor31K/yr
  • garden swings35K/yr
  • swings33K/yr

Reviews and returns

What reviews say buyers love and hate about Swing

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Strength”
0.7%of orders come back
“Very flimsy”
A buyer, on “Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swing questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data