Swing
Swing clears our launch bar: a $962K/yr market growing +68.1% this quarter with returns at 0.7%.
Flapen Score
Is Swing profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swing is a £962K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Swing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +68.1% over the last 90 days and 0.9% of searches end in a purchase.
£962K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 144 products
Top Swing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Outsunny 3 Seater Canopy Swing Chair Garden Rocking Bench Heavy Duty Patio Metal Seat w/Top Roof - Grey
- Price
- £55.08
- Rating
- 4.3/5
- Reviews
- 3,257
- Age
- 8y ago
Hedstrom Folding Baby Swing Set | Age 6-36 Months | Outdoor Garden or Home Play Equipment Children | Adjustable Kids Playground | Toddler Toy Chair High Back Blue/Orange
- Price
- £36.66
- Rating
- 4.5/5
- Reviews
- 3,021
- Age
- 19y ago
OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago
Zero Gravity Kids Swing Set With Sturdy Metal Frame. Garden Fun For Up To 2 Children (Magic Carpet)
- Price
- £86.52
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 7y ago
TP Toys Quadpod 4-in-1 Growable Swing Seat Green Outdoor Playground Baby Swing Seat with Adjustable Ropes and Safety Strap Toddler Swing for Gardens and Playgrounds Kids 6 months - 8 years One Size
- Price
- £30.16
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 10y ago
Trending
90-day click momentum
3 Seater Garden Swing Chair - Grey Seat Hammock Swinging Metal Terrace Shade Sun Protection Canopy Bench | Thick Padded Cushion | Waterproof Outdoor Garden | Adjustable Canopy
- Price
- £60.24
- Rating
- 4.2/5
- Reviews
- 1,007
- Age
- 7y ago
Alivio 3 Seater Swing Chair Waterproof UV Resistant Swing Seat Padded Heavy Duty Swing Chair Rocking Bench with Top Roof for Outdoor Patio Backyard Garden Beach (Grey)
- Price
- £53.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago
OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago
4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
EXTSUD Outdoor Swing EVA Soft Rocking Chair Loadable up to 150Kg for Adult Children (Blue)
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 9y ago
Newest
by launch date4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
Plum 2 in 1 Growable Garden Swing Set with 2 Interchangeable Swing Seats Included for Safe Outdoor Active Play for Babies and Children Adaptable Robust Steel Frame to Grow with Your Child (Green)
- Price
- £50.17
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 6mo ago
Plum Play Metal Double Swing Set Sedna - Heavy Duty Sturdy 2 Seater Garden Swing Frame - Max User 50kg Per Seat - Height Adjustable (Green)
- Price
- £54.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9mo ago
Plum Play Childrens 2 Seater Nest Swing - Robust Sturdy Metal Boat Swing Frame for up to 2 Kids - Max Weight 100kg - 3 Years Plus - With Ground Anchors Included
- Price
- £68.79
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago
JIZIYUER Childrens Plastic Swing Seat With Safety Handle For Outdoor Indoor Kids Swing Set
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
63 rising
Sellers
79
Top-5 brand share
38%
Top 20: 75%
Top-5 click share
15%
Top 20: 43%
Open market
57%
- Outsunny13%
- Plum9%
- TP6%
- Hedstrom5%
- OHS5%
- ZERO GRAVITY5%
Swing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Top Swing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- swing223K/yr
- garden swing167K/yr
- swing seat118K/yr
- swing set121K/yr
- kids swing38K/yr
- toddler swing43K/yr
- tree swing35K/yr
- baby swing outdoor31K/yr
- garden swings35K/yr
- swings33K/yr
What reviews say buyers love and hate about Swing
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good quality, easy to assemble”
“Good Value”
“Easy installation”
“very sturdy structure”
“Wholesome fun”
What buyers complain about
48% of reviews“Very flimsy”
“The box arrived surprisingly small”
“A few issues with assembly”
“Manual book not good”
“Poor quality clips”
Swing return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
