Swing
PassSwing scores 73 out of 100, a Pass. Shoppers spend an estimated $962K a year here, search demand grew +68.1% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 73 / 100Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 5173
- Market size
- £962K/yr1.0M searches / yr
- 90-day growth
- +68.1%search demand this quarter
- Competition
- 15%top-5 click share · 63 brands · 79 sellers
Flapen Score
Swing against its category
The dotted line is the Home & Garden average. Past it, Swing is stronger. Inside it, weaker.
Market
The Swing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swing 1.0M times last year and spent an estimated £962K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £962K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +68.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £962Ka year
- Peak month
- May5.6× the quietest month
- Top search term
- swing223K searches a year
02 · Price
A sale here is worth £103.75.
Listings sell for £103.75 on average, from £8.27 to £1797.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £103.75 that is £0 to £10K a year per listing.
- Average price
- £103.75above the $15 to $100 sweet spot
- Price range
- £8.27–£1797.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #67 within Garden Furniture & Accessories. It carries 496 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 44%
- Out of stock, average day
- 18.2%
- Average rank
- #67in Garden Furniture & Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 144
04 · Newcomers
5 of last year's 36 launches cleared the first-year sales bar.
36 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Swing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Outsunny 3 Seater Canopy Swing Chair Garden Rocking Bench Heavy Duty Patio Metal Seat w/Top Roof - Grey
- Price
- £55.08
- Rating
- 4.3/5
- Reviews
- 3,257
- Age
- 8y ago

Hedstrom Folding Baby Swing Set | Age 6-36 Months | Outdoor Garden or Home Play Equipment Children | Adjustable Kids Playground | Toddler Toy Chair High Back Blue/Orange
- Price
- £36.66
- Rating
- 4.5/5
- Reviews
- 3,021
- Age
- 19y ago

OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago

Zero Gravity Kids Swing Set With Sturdy Metal Frame. Garden Fun For Up To 2 Children (Magic Carpet)
- Price
- £86.52
- Rating
- 4.7/5
- Reviews
- 375
- Age
- 7y ago

TP Toys Quadpod 4-in-1 Growable Swing Seat Green Outdoor Playground Baby Swing Seat with Adjustable Ropes and Safety Strap Toddler Swing for Gardens and Playgrounds Kids 6 months - 8 years One Size
- Price
- £30.16
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 10y ago
Trending
estimated 90-day click momentum
3 Seater Garden Swing Chair - Grey Seat Hammock Swinging Metal Terrace Shade Sun Protection Canopy Bench | Thick Padded Cushion | Waterproof Outdoor Garden | Adjustable Canopy
- Price
- £60.24
- Rating
- 4.2/5
- Reviews
- 1,007
- Age
- 7y ago

Alivio 3 Seater Swing Chair Waterproof UV Resistant Swing Seat Padded Heavy Duty Swing Chair Rocking Bench with Top Roof for Outdoor Patio Backyard Garden Beach (Grey)
- Price
- £53.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 2y ago

OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
- Price
- £52.99
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago

4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

EXTSUD Outdoor Swing EVA Soft Rocking Chair Loadable up to 150Kg for Adult Children (Blue)
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 9y ago
Newest
by launch date
4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
- Price
- £88.29
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

Plum 2 in 1 Growable Garden Swing Set with 2 Interchangeable Swing Seats Included for Safe Outdoor Active Play for Babies and Children Adaptable Robust Steel Frame to Grow with Your Child (Green)
- Price
- £50.17
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 6mo ago

Plum Play Metal Double Swing Set Sedna - Heavy Duty Sturdy 2 Seater Garden Swing Frame - Max User 50kg Per Seat - Height Adjustable (Green)
- Price
- £54.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9mo ago

Plum Play Childrens 2 Seater Nest Swing - Robust Sturdy Metal Boat Swing Frame for up to 2 Kids - Max Weight 100kg - 3 Years Plus - With Ground Anchors Included
- Price
- £68.79
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

JIZIYUER Childrens Plastic Swing Seat With Safety Handle For Outdoor Indoor Kids Swing Set
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
63 rising
Sellers
79
Est. top-5 brand share
38%
Top 20: 75%
Est. top-5 click share
15%
Top 20: 43%
Open market
57%
- Outsunny13%
- Plum9%
- TP6%
- Hedstrom5%
- OHS5%
- ZERO GRAVITY5%
Demand
Swing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Search terms
Top Swing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swing223K/yr
- garden swing167K/yr
- swing seat118K/yr
- swing set121K/yr
- kids swing38K/yr
- toddler swing43K/yr
- tree swing35K/yr
- baby swing outdoor31K/yr
- garden swings35K/yr
- swings33K/yr
Reviews and returns
What reviews say buyers love and hate about Swing
We read the reviews and the return reasons for every product selling here.
“Very flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









