swing
Launch itA $962K/yr market growing +68.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Growth
Great+68.1%90-day search growth — must beat 0% to launch
Market size
Great£962K£962K/yr · 1.0M searches
Review moat
Great496.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good£103.75avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad£8.27–£1797.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, swing is a £962K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
swing market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £623K–£830K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 89%
- Out of stock
- 18.2%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
63 rising
Sellers
79
Top-5 brand share
38%
Top 20: 75%
Top-5 click share
15%
Top 20: 43%
Open market
57%
- Outsunny13%
- Plum9%
- TP6%
- Hedstrom5%
- OHS5%
- ZERO GRAVITY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Top swing search terms
- swing223K/yr
- garden swing167K/yr
- swing seat118K/yr
- swing set121K/yr
- kids swing38K/yr
- toddler swing43K/yr
- tree swing35K/yr
- baby swing outdoor31K/yr
- garden swings35K/yr
- swings33K/yr
Top swing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outsunny 3 Seater Canopy Swing Chair Garden Rocking Bench Heavy Duty Patio Metal Seat w/Top Roof - Grey
Outsunny£55.084.3★3,257 rev
Hedstrom Folding Baby Swing Set | Age 6-36 Months | Outdoor Garden or Home Play Equipment Children | Adjustable Kids Playground | Toddler Toy Chair High Back Blue/Orange
Hedstrom£36.664.5★3,021 rev
OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
OHS£52.994.0★194 rev
Zero Gravity Kids Swing Set With Sturdy Metal Frame. Garden Fun For Up To 2 Children (Magic Carpet)
ZERO GRAVITY£86.524.7★375 rev
TP Toys Quadpod 4-in-1 Growable Swing Seat Green Outdoor Playground Baby Swing Seat with Adjustable Ropes and Safety Strap Toddler Swing for Gardens and Playgrounds Kids 6 months - 8 years One Size
TP£30.164.6★2,579 rev
Newest
by launch date
4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
Aptliton£88.295 rev
Plum 2 in 1 Growable Garden Swing Set with 2 Interchangeable Swing Seats Included for Safe Outdoor Active Play for Babies and Children Adaptable Robust Steel Frame to Grow with Your Child (Green)
Plum£50.1715 rev
Plum Play Metal Double Swing Set Sedna - Heavy Duty Sturdy 2 Seater Garden Swing Frame - Max User 50kg Per Seat - Height Adjustable (Green)
Plum£54.4410 rev
Plum Play Childrens 2 Seater Nest Swing - Robust Sturdy Metal Boat Swing Frame for up to 2 Kids - Max Weight 100kg - 3 Years Plus - With Ground Anchors Included
Plum£68.7915 rev
JIZIYUER Childrens Plastic Swing Seat With Safety Handle For Outdoor Indoor Kids Swing Set
JIZIYUER£10.4238 rev
Trending
90-day click momentum
3 Seater Garden Swing Chair - Grey Seat Hammock Swinging Metal Terrace Shade Sun Protection Canopy Bench | Thick Padded Cushion | Waterproof Outdoor Garden | Adjustable Canopy
BARGAINS-GALORE£60.244.2★
Alivio 3 Seater Swing Chair Waterproof UV Resistant Swing Seat Padded Heavy Duty Swing Chair Rocking Bench with Top Roof for Outdoor Patio Backyard Garden Beach (Grey)
Alivio£53.294.6★
OHS Garden Swing Bench 3 Seater Swing Seat Outdoor with Adjustable Canopy & Cushioned Seats Relaxing Comfy Outdoor Patio Hammock Bench Grey/White Stripe
OHS£52.994.0★
4-in-1 Kids Swing Set with Nest Swing Basketball Hoop & Soccer Goal - 150kg Weight Capacity Heavy Duty Metal Garden Swing for Kids & Adults Robust Chain Swingset Yellow & Blue
Aptliton£88.293.8★
EXTSUD Outdoor Swing EVA Soft Rocking Chair Loadable up to 150Kg for Adult Children (Blue)
EXTSUD£13.814.5★
What buyers say about swing
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to assemble”
“Good Value”
“Easy installation”
“very sturdy structure”
“Wholesome fun”
“Its a decent size”
“So comfortable”
“durable build quality”
“a lovely colour”
“looks just like the picture”
What buyers complain about
“Very flimsy”
“The box arrived surprisingly small”
“A few issues with assembly”
“Manual book not good”
“Poor quality clips”
“Its broken in first week”
“No colour choice”
“rusted fairly easily”
“Creaking noise”
“The cushion seat isnt as thick as I expected”
Top return reasons
Common questions
- Is swing profitable to sell on Amazon United Kingdom?
- The niche generates £962K/yr across 144 tracked products. 5 of 36 products launched in the last 360 days are still selling. 90-day search growth is +68.1%. Flapen's verdict: Launch it (73/100).
- How competitive is the swing niche?
- 63 brands and 79 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in swing?
- Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 0.7%.
- When does demand for swing peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the swing niche?
- Listings span £8.27–£1797.25; the average listing price is £103.75 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.