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Swing

Pass

Swing scores 73 out of 100, a Pass. Shoppers spend $962K a year here, search demand grew +68.1% this quarter, and returns run at 0.7% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£962K/yr1.0M searches / yr
90-day growth
+68.1%search demand this quarter
Competition
15%top-5 click share · 63 brands · 79 sellers

Flapen Score

Swing against its category

The dotted line is the Home & Garden average. Past it, Swing is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swing 1.0M times last year and spent an estimated £962K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £962K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
0.9%
Market size, estimated
£962Ka year
Peak month
May5.6× the quietest month
Top search term
swing223K searches a year

02 · Price

A sale here is worth £103.75.

Listings sell for £103.75 on average, from £8.27 to £1797.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £103.75 that is £0 to £10K a year per listing.

Average price
£103.75above the $15 to $100 sweet spot
Price range
£8.27–£1797.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #67 within Garden Furniture & Accessories. It carries 496 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
44%
Out of stock, average day
18.2%
Average rank
#67in Garden Furniture & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
144

04 · Newcomers

Amazon counts 5 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Swing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 rising

Sellers

79

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

15%

Top 20: 43%

Open market

57%

  • Outsunny13%
  • Plum9%
  • TP6%
  • Hedstrom5%
  • OHS5%
  • ZERO GRAVITY5%

Demand

Swing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Swing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swing223K/yr
  • garden swing167K/yr
  • swing seat118K/yr
  • swing set121K/yr
  • kids swing38K/yr
  • toddler swing43K/yr
  • tree swing35K/yr
  • baby swing outdoor31K/yr
  • garden swings35K/yr
  • swings33K/yr

Reviews and returns

What reviews say buyers love and hate about Swing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength9%−0.04

Very flimsy

Flimsy

Not very strong

Size-Overall6%−0.04

The box arrived surprisingly small

Very small

as someone else said its about 1 inch too shortch too short

Assembly/Installation6%+1.24

A few issues with assembly

we cant install

Assembly an absolute nightmare

Instructions/User Manual/Troubleshooting5%

Manual book not good

Unclear instructions

Very confusing instructions

Quality-Overall5%+0.69

Poor quality clips

Their quality control is poor

Awful quality

Love

Quality-Overall16%+0.69

Good quality, easy to assemble

Good quality

Good quality, easy to put away, toddler loves it

Value For Money15%+1.69

Good Value

Worth it

Excellent value for money

Assembly/Installation14%+1.24

Easy installation

Easy to setup

Easy assemble

Strength11%−0.04

very sturdy structure

Great sturdy swing

Nice and sturdy

Fun/Entertainment Experience5%+0.52

Wholesome fun

Great fun

Fun swing

Return

0.7% Return rate 50% Fixable by listing

Size-Overall32%▁█▅▅▅▄

The box arrived surprisingly small

Very small

as someone else said its about 1 inch too shortch too short

Defective Material/Parts11%█▁▃▂▄▄
Color6%▁▁▁▇█▂

No colour choice

my fault for not looking at one where I can choose the colour next time

Unfortunately no option for chosing the colour

Strength6%▁▁█▃▃▇

Very flimsy

Flimsy

Not very strong

Quality-Overall4%▁▁█▄▄▅

Poor quality clips

Their quality control is poor

Awful quality

FAQ

Common Swing questions

Answered from the same tracked data.